your net worth is your net work

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Your Net WORTH is Your NetWORK

I used to think my collection of books was my most valuable material possession. It’s still very important to me. But equally as important is my contact list.

No matter what you do or how self-reliant you may be, it’s impossible to succeed without knowing, working with and helping other people. Your network of clients, associates, partners, vendors and even competitors is—or should be—a cornerstone

of your career and your business.

The old adage, “It’s not what you know, but WHO you know that counts,” may be as true today as it ever was—perhaps more so.

Who you know is your network. And it should be one of your most valuable assets.

It’s up to you to plant, cultivate, nurture and harvest this network.

Being able to joint venture with others, ask the advice of people who know, collaborate with people, mastermind, do business and help each other is all part of

networking.

Be Someone with Whom Others Want to Know

If you really want to grow and enrich your network, you must become someone

who enriches others. When you help other people get what they want, you can get what you want.

Be on the lookout for information and resources that will help those in your network. Go through your contact list and touch base with them from time to time.

Ask them what they need and how you can be of service.

I’ve always loved what Muhammad Ali said, “Service to others is the rent I pay for my room here on Earth.”

How good are you with networking? Networking is becoming more and more crucial

for success in today’s interconnected world. You might be a hard worker but if you

are not good at networking and making a few good friends outside your comfort

zone, you will not be successful unless you invent something extraordinary.




What do I mean by the “comfort zone”?

In networking, “comfort zone” is often referred to the circle of people that you are

comfortable interacting with. This could be your friends, family, co-workers and to

an extent the people you may have to interact daily at your work. These are people

that you can actually start a conversation with and talk about any particular topics.

However, when it comes to introducing yourself to a total stranger, you are not

comfortable because it is outside your “comfort zone.” If you want to be

successful at networking, first you must identify your “comfort zone” and avoid

spending time with that group at a party or at a get together of some sort. I am not

suggesting that you don’t talk to them; I am suggesting that you limit the amount

of time you spend within your comfort zone. If you go to a professional reception or

a conference and spend time talking to a member from within your “comfort

zone”, you are just wasting your time. You might as well have been at home

instead of this event. You need to reach outside your comfort zone and connect

with people.

Steps for Networking:

Networking has two important elements that run in parallel to each other. Without

one, the other won’t get too far. Hence you need to work on both at the same time

to be successful. In order to be successful in networking, one must give as much as

they expect from others. Giving and Receiving are the two pillars; the two tracks.

So giving and receiving run in parallel to each other. You must add value and give

others an opportunity to expand their network as much as you want someone else

to offer you the assistance to expand your network.

I can’t say that I am an expert in networking in my personal life. A few weeks ago,

I had a chance to run into Dr. Julian Waters, a renowned scientist from New

Zealand at a technical workshop. I had an opportunity to say hi to Dr. Waters but I

didn’t really have the guts to get more than about 5 words out of me when I shook




his hand. My intention wasn’t really to network with Dr. Waters, although I would

love to know him, but I am just raising this as an example to show you that not

everyone is professional at networking. You just have to continue to work at it

every time you have a chance. Each time you should try a different approach. Once

you get used to your own technique of saying hello to new people that you meet on

a daily basis, you will see your network grow faster and faster. As an entrepreneur

and as a business owner, you must remember that you network is your net worth!

Authored by:

Dr. Sekhar Basak,

Innovista Consulting (You know INNOKIT and KONZERVE PLUS so well!)

New Delhi

Email: [email protected]

your net worth is your net work

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