your mobile solution©2012 mocapay | all rights reserved. merchants go mobile doug dwyre | ceo |...
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Your Mobile Solution©2012 Mocapay | All rights reserved.
Merchants Go MobileDoug Dwyre | CEO | [email protected]
Your Mobile Solution©2012 Mocapay | All rights reserved.
Consumers are ready, are merchants?
* Google’s “Our Mobile Plant – US” and are directed to smartphone usage, May 2012
66% of people access the internet on their device at least once a day *
73% browse the internet & 80%
visit social network *
35% of smartphone users have purchased a product or service
on their smartphone *
Your Mobile Solution©2012 Mocapay | All rights reserved.
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The Need to Mobilize
Mobilize /ˈmōbəˌlīz/To enable functionality that already exists in a retail store or restaurant environment to integrate with a mobile app/wallet.
Your Mobile Solution©2012 Mocapay | All rights reserved.
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Today’s merchant can utilize mobile as a cost effective and sustainable marketing and payment channel that provides a direct relationship with their customers.
The Mobile Opportunity
But, ONLY 21% of marketers currently run mobile marketing tactics as part of integrated campaigns!
MERCHANT AND RETAILERS ARE FALLING BEHIND
The amount of time it takes for the average person to respond to a text message (compared to 90 minutes for email).2
90 Sec. 10 XHow much more frequently consumers redeemed mobile coupons over paper ones.3
89%The amount of smartphone subscribers that use their smartphones while shopping in store.
Your Mobile Solution©2012 Mocapay | All rights reserved.
GIFT, COMP, COUPON
WEB/APP MARKETING, SMS, IN-APP MESSAGING,
PAYMENT
LOYALTY PAYMENT
CREATING AN END-TO-END MOBILE STRATEGY
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If merchants expand their current marketing promotions and in-store programs, they can reach more customers simply and effectively.
CLOSED-LOOP PROMOTIONS
GUEST ACQUISITION
MULTI-CHANNEL
MARKETING
ENGAGING INTERACTION
INCREASED SPEND &
FREQUENCY
Your Mobile Solution©2012 Mocapay | All rights reserved.
Where to start?
5% 7% 7% 8% 8% 10%16% 21% 24%
30% 34%42%
Percentage of Digital Marketers who ranked tactic in top 3 of mobile strategy*Data from Adobe 2012 Digital Marketing Optimization Survey. Survey pool = 1,700 Digital Marketers.
Digital Marketer’s Focus For Mobile Strategy & Tactics in 2012
Your Mobile Solution©2012 Mocapay | All rights reserved.
Mobile Web and Mobile App Development
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Priorities …
The amount the mobile applications user base is expected to increase to by the end of 2016.
565.4 million
1. Discovery, locating and navigating
2. Check-in and preference driven offers
3. Payments and check out
4. Opportunity to bring in advertisers and establish a new line of business
5. Establish your mobile brand
6. Drive traffic to store or web
Your Mobile Solution©2012 Mocapay | All rights reserved.
Mobile Web and Mobile App Development
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o In-app rewards systemo Mobile paymentso Social media integrationo Geo-located rewardso Locations and directionso In-app marketing and
advertisingo Order & Pick Upo Reservation functionality
Keep consumers engaged
Your Mobile Solution©2012 Mocapay | All rights reserved.Proprietary & Confidential | ©2012 Mocapay | All rights reserved.
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WHAT CAN MOCAPAY DO?
Mocapay’s robust, secure technology platform enables merchants to expand their current marketing promotions and in-store programs to reach more customers simply and effectively.
Before Mocapay
o In-store promotions & web
o Print & web promotions
o Standard payment methods
o Anonymous customer base
o Manual paper loyalty programs
o Long lead time to message customers
o ROI measured in arrears – delayed analysis on promotions
o Mobile app & mobile web
o Mobile coupons and promotions
o Track-able, immediate mobile promotions
o Know your customers and market strategically
o Mobile, self-serve loyalty programs
o Just-in-time, immediate messaging to convey new products, LTO’s, and rainy day specials. The merchant is now in complete control
o ROI measured immediately on specific promotions to the individual. Complementary follow up promotions may also be launched to increase overall ROI
With Mocapay
Your Mobile Solution©2012 Mocapay | All rights reserved.
Download and open your merchant’s
app (Mocapay app shown here)
Proprietary & Confidential | ©2012 Mocapay | All rights reserved.
Choose yourLoyalty Card
Get Redemption Code
Show Accrual/Redemptio
n Code
How it WorksSmartphone applications
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Your Mobile Solution©2012 Mocapay | All rights reserved.Proprietary & Confidential | ©2012 Mocapay | All rights reserved.
Request Payment Codevia Mobile Browser
Mocapay café loyalty card redemption code: 402541
Expires in 30 mins. Reply “Mcafe” for new code Balance: $5.00
Request Payment Code via SMS Text
How it WorksSMS Text / WAP (mobile browser)
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Your Mobile Solution©2012 Mocapay | All rights reserved.
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Proprietary & Confidential | ©2012 Mocapay | All rights reserved.
TECHNOLOGY: POINTS OF INTEGRATION
o Use Mocapay’s website
o Link to merchant’s website with our API
o Mocapay can build merchants a white-labeled site
o No hardware required to mobilize existing programs
o Integrate our products with your existing POS simply
o Web-services API allows for easy tie-into your existing system without interrupting daily operations
o Mocapay can build white-labeled apps
o Use current branded gift, comp, loyalty or offer card with existing Mocapay app
WEBSITE POINT OF SALE PROCESSOR MOBILE APP
Able to integrate with and enhance any website, POS, processor, wallet or program. Plus, no pesky hardware
required.