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YOUR LUCRATIVE & ALIGNED BUSINESS MODELYOUR LUCRATIVE & ALIGNED BUSINESS MODELCopyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com

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Page 1: YOUR LUCRATIVE & ALIGNED BUSINESS MODELaccess.marketlikeanerd.com/.../01/BusinessModelWorkbook.pdf · 2017-01-17 · NOW DECIDE ON HOW YOU WILL GROW YOUR TRAFFIC OR LIST: Attending

YOUR LUCRATIVE& ALIGNED

BUSINESS MODEL™

YOUR LUCRATIVE& ALIGNED

BUSINESS MODEL™

Copyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com

Page 2: YOUR LUCRATIVE & ALIGNED BUSINESS MODELaccess.marketlikeanerd.com/.../01/BusinessModelWorkbook.pdf · 2017-01-17 · NOW DECIDE ON HOW YOU WILL GROW YOUR TRAFFIC OR LIST: Attending

Copyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com

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There Are 5 Components To Every Business Model:

1. How You GROW Your Traffic

2. How You NURTURE Your Traffic

3. How You MONETIZE Your Traffic

4. How You DELIVER Your Offer

5. How You OPERATE Your Business

WHAT IS A BUSINESS MODEL?

Page 3: YOUR LUCRATIVE & ALIGNED BUSINESS MODELaccess.marketlikeanerd.com/.../01/BusinessModelWorkbook.pdf · 2017-01-17 · NOW DECIDE ON HOW YOU WILL GROW YOUR TRAFFIC OR LIST: Attending

Copyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com

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DELIVERING YOUR OFFERS (What To Sell)

To figure out your business model, you typically want to hold off on figuring out the “Operate”piece for last, and then start backwards from “Delivery” (with the end in mind).

GUIDING QUESTIONS:Please mark where you fall on the spectrum:

Do The Work Client Does The Work

Large & In Charge Small & Tight

Phone Calls (Self) Phone Calls (Delegated) No Calls

High Ticket Low Ticket

Core Offer(s) Many Offer Options

Generalist Specialist

NOW DECIDE ON WHAT YOU WANT TO SELL:Done For You Services1-on-1 Services

Private CoachingVIP Day

1-to-Many ServicesMastermindsCertificationsGroup ProgramsMembership SitesVirtual IntensivesLive Intensives

Passive ProductsPhysicalDownloadable

Page 4: YOUR LUCRATIVE & ALIGNED BUSINESS MODELaccess.marketlikeanerd.com/.../01/BusinessModelWorkbook.pdf · 2017-01-17 · NOW DECIDE ON HOW YOU WILL GROW YOUR TRAFFIC OR LIST: Attending

Copyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com

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GUIDING QUESTIONS:Please mark where you fall on the spectrum:

Completely Automated Complete Live

Do The Work Work Is Delegated

Offline Online

Celebrity Best Kept Secret

Phone Calls (Self) Phone Calls (Delegated) No Calls

High Ticket Low Ticket

NOW DECIDE ON WHAT YOU WANT TO SELL:Live Launch (Open-Close Doors)

Big JV/Affiliate LaunchesBig Community LaunchesMini Community LaunchesLow-Ticket To High-Ticket LaunchLive Events

Evergreen, Automated, or Rolling AdmissionsAffiliate/Referral ProgramsAutomated Landing Page FunnelAutomated WebinarAutomated Video SeriesAutomated Challenge

MONETIZING YOUR TRAFFIC (How You Sell)

Page 5: YOUR LUCRATIVE & ALIGNED BUSINESS MODELaccess.marketlikeanerd.com/.../01/BusinessModelWorkbook.pdf · 2017-01-17 · NOW DECIDE ON HOW YOU WILL GROW YOUR TRAFFIC OR LIST: Attending

Copyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com

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NURTURING YOUR TRAFFIC

GUIDING QUESTIONS:Please mark where you fall on the spectrum:

Offline Online

Live On Demand

Video Audio Text

NOW DECIDE ON HOW YOU WILL NURTURE YOUR TRAFFIC:

Mailing List

ContentLive VideoWeb TV ShowLive RadioPodcastBlogs

Social Media Platform(s): ______________________Live-In Person Meetings

Page 6: YOUR LUCRATIVE & ALIGNED BUSINESS MODELaccess.marketlikeanerd.com/.../01/BusinessModelWorkbook.pdf · 2017-01-17 · NOW DECIDE ON HOW YOU WILL GROW YOUR TRAFFIC OR LIST: Attending

Copyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com

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GROWING YOUR TRAFFIC

GUIDING QUESTIONS:Please mark where you fall on the spectrum:

Offline Online

Local National Global

Fast Like The Flash Slow & Steady

Celebrity Best Kept Secret

Do The Work Tech Does the Work

Video Audio Text

NOW DECIDE ON HOW YOU WILL GROW YOUR TRAFFIC OR LIST:

Attending Networking MeetingsSpeaking On StageHanging Out On Social Media All DayPaid Social Media AdvertisingOther Paid AdvertisingTelesummitsGiveawaysPodcast InterviewsGuest BloggingOther: __________________________________

Page 7: YOUR LUCRATIVE & ALIGNED BUSINESS MODELaccess.marketlikeanerd.com/.../01/BusinessModelWorkbook.pdf · 2017-01-17 · NOW DECIDE ON HOW YOU WILL GROW YOUR TRAFFIC OR LIST: Attending

Copyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com

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OPERATING YOUR BUSINESSUse your answers above to complete the form below.

Now that you know what traffic, nurture, conversion, and delivery options you’ve chosen, think about WHO you want actually doing this work.

In your IDEAL vision of your business (nothing is off limits or too big), what is your business structure?

For Example, If I chose “Facebook Ads” for Traffic, “vLogs” For Nurture, “Phone Calls” for Conversion, and “Group Programs” for Delivery, and my goal is to have a leveraged multiple 7-figure business where I’m not doing a lot of the work, I’d likely need:

Business Manager to Oversee OperationsFacebook Advertising Manager to Manage My AdsCopywriter to Write My vLog ScriptsVideo Editor to Edit my vLogsGraphic Designer To Create vLog ThumbnailsSocial Media Manager To Schedule And Promote my vLogsWebsite Support To Put vLogs On the SiteInfusionSoft Specialist To Email The vLogs To My ListSales Team To Handle My Phone CallsCoaching Team To Help Coach My ClientsMemberships Site Manager To Manage The Membership Site For My ClientsCPA/Financial Assistants To Oversee FinancesLegal Advisor To Oversee LegalCEO (Me)

Now consider your Business Model choices and how involved you want to be in your business, and start dreaming up your Ideal Operation And Team Structure:

Page 8: YOUR LUCRATIVE & ALIGNED BUSINESS MODELaccess.marketlikeanerd.com/.../01/BusinessModelWorkbook.pdf · 2017-01-17 · NOW DECIDE ON HOW YOU WILL GROW YOUR TRAFFIC OR LIST: Attending

Copyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com

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YOUR LUCRATIVE & ALIGNED BUSINESS MODEL IN A NUTSHELL:

Where I Will Offer:

Finally, I Will Make MoneyFrom This Community Using:

I Will Then Nurture ThoseRelationships With:

I Will Grow My Community By:(Insert Answer From“Grow Your Traffic” Section)

(Insert Answer From“Nurture Your Traffic” Section)

(Insert Answer From“Monetize Your Traffic” Section)

I Will Need The FollowingPeople To Help Me Do All OfThis:(Insert Answer From“Operate Your Business”Section)

(Insert Answer From“Deliver Your Offer” Section)

Use your answers above to complete the form below.