your lucrative & aligned business...
TRANSCRIPT
YOUR LUCRATIVE& ALIGNED
BUSINESS MODEL™
YOUR LUCRATIVE& ALIGNED
BUSINESS MODEL™
Copyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com
Copyright - Women In Coaching. All Rights Reserved. www.marketlikeanerd.com
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There Are 5 Components To Every Business Model:
1. How You GROW Your Traffic
2. How You NURTURE Your Traffic
3. How You MONETIZE Your Traffic
4. How You DELIVER Your Offer
5. How You OPERATE Your Business
WHAT IS A BUSINESS MODEL?
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DELIVERING YOUR OFFERS (What To Sell)
To figure out your business model, you typically want to hold off on figuring out the “Operate”piece for last, and then start backwards from “Delivery” (with the end in mind).
GUIDING QUESTIONS:Please mark where you fall on the spectrum:
Do The Work Client Does The Work
Large & In Charge Small & Tight
Phone Calls (Self) Phone Calls (Delegated) No Calls
High Ticket Low Ticket
Core Offer(s) Many Offer Options
Generalist Specialist
NOW DECIDE ON WHAT YOU WANT TO SELL:Done For You Services1-on-1 Services
Private CoachingVIP Day
1-to-Many ServicesMastermindsCertificationsGroup ProgramsMembership SitesVirtual IntensivesLive Intensives
Passive ProductsPhysicalDownloadable
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GUIDING QUESTIONS:Please mark where you fall on the spectrum:
Completely Automated Complete Live
Do The Work Work Is Delegated
Offline Online
Celebrity Best Kept Secret
Phone Calls (Self) Phone Calls (Delegated) No Calls
High Ticket Low Ticket
NOW DECIDE ON WHAT YOU WANT TO SELL:Live Launch (Open-Close Doors)
Big JV/Affiliate LaunchesBig Community LaunchesMini Community LaunchesLow-Ticket To High-Ticket LaunchLive Events
Evergreen, Automated, or Rolling AdmissionsAffiliate/Referral ProgramsAutomated Landing Page FunnelAutomated WebinarAutomated Video SeriesAutomated Challenge
MONETIZING YOUR TRAFFIC (How You Sell)
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NURTURING YOUR TRAFFIC
GUIDING QUESTIONS:Please mark where you fall on the spectrum:
Offline Online
Live On Demand
Video Audio Text
NOW DECIDE ON HOW YOU WILL NURTURE YOUR TRAFFIC:
Mailing List
ContentLive VideoWeb TV ShowLive RadioPodcastBlogs
Social Media Platform(s): ______________________Live-In Person Meetings
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GROWING YOUR TRAFFIC
GUIDING QUESTIONS:Please mark where you fall on the spectrum:
Offline Online
Local National Global
Fast Like The Flash Slow & Steady
Celebrity Best Kept Secret
Do The Work Tech Does the Work
Video Audio Text
NOW DECIDE ON HOW YOU WILL GROW YOUR TRAFFIC OR LIST:
Attending Networking MeetingsSpeaking On StageHanging Out On Social Media All DayPaid Social Media AdvertisingOther Paid AdvertisingTelesummitsGiveawaysPodcast InterviewsGuest BloggingOther: __________________________________
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OPERATING YOUR BUSINESSUse your answers above to complete the form below.
Now that you know what traffic, nurture, conversion, and delivery options you’ve chosen, think about WHO you want actually doing this work.
In your IDEAL vision of your business (nothing is off limits or too big), what is your business structure?
For Example, If I chose “Facebook Ads” for Traffic, “vLogs” For Nurture, “Phone Calls” for Conversion, and “Group Programs” for Delivery, and my goal is to have a leveraged multiple 7-figure business where I’m not doing a lot of the work, I’d likely need:
Business Manager to Oversee OperationsFacebook Advertising Manager to Manage My AdsCopywriter to Write My vLog ScriptsVideo Editor to Edit my vLogsGraphic Designer To Create vLog ThumbnailsSocial Media Manager To Schedule And Promote my vLogsWebsite Support To Put vLogs On the SiteInfusionSoft Specialist To Email The vLogs To My ListSales Team To Handle My Phone CallsCoaching Team To Help Coach My ClientsMemberships Site Manager To Manage The Membership Site For My ClientsCPA/Financial Assistants To Oversee FinancesLegal Advisor To Oversee LegalCEO (Me)
Now consider your Business Model choices and how involved you want to be in your business, and start dreaming up your Ideal Operation And Team Structure:
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YOUR LUCRATIVE & ALIGNED BUSINESS MODEL IN A NUTSHELL:
Where I Will Offer:
Finally, I Will Make MoneyFrom This Community Using:
I Will Then Nurture ThoseRelationships With:
I Will Grow My Community By:(Insert Answer From“Grow Your Traffic” Section)
(Insert Answer From“Nurture Your Traffic” Section)
(Insert Answer From“Monetize Your Traffic” Section)
I Will Need The FollowingPeople To Help Me Do All OfThis:(Insert Answer From“Operate Your Business”Section)
(Insert Answer From“Deliver Your Offer” Section)
Use your answers above to complete the form below.