Your key to global markets

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From Munichinto the World

Welcome!

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“IMAG is proud to pave the way to new, exciting markets for our clients, which we have been doing since 1946. We have been at the forefront of trade fairs abroad for over 70 years. We are very familiar with nearly every exhibition site in the world and have participated in more than 5,000 international exhibitions.

Whether in Dubai, Johannesburg, Las Vegas, Ho Chi Minh City, New Delhi, Shanghai or Tehran, we are on our home turf. Our intercultural expertise, trade-fair know-how, and insider knowledge of the industries open the doors to new business partnerships.

Which doors can we open for you?„Peter BergleiterManaging Director

Auto Shanghai

bauma China, Shanghai

CCMT, Shanghai

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Subsidiaries of Messe München

(potential) IMAG markets

In those markets IMAG supports the acitivities of Messe München

AfricaTrade fairs in Algeria have long been part of IMAG; in South Africa we support the activities of Messe München.

United Arab EmiratesThe seven emirates situated on the Persian Gulf are some of the richest states in the world and continue to impress with new superlatives. IMAG is a long-standing partner in this region of leading trade fairs showing environmental technology.

USAOver 10,000 trade fairs per year take place in the world’s strongest economy. IMAG is a partner in the most important construction machinery trade fair on the continent, the CONEXPO-CON/AGG in Las Vegas.

IranWe have been a trade fair organizer and partner in Iran since 1960. In 1990, IMAG built the “German Hall” at the fairground in Tehran. We have organized the IranConMin construction machinery trade fair since 1994.

IndiaWith 1.2 billion people and a gro-wing economy, India possesses an enormous market potential. Since 1962, we have been there; today, we are part of about five trade fairs every year.

VietnamVietnam’s economy is growing rapidly and has made this southeast Asian country very attractive to investment. Since 2009, we have organized the country’s largest specialized trade fair for laboratory technology and analysis.

Your Key toGlobal Markets

IMAG GmbH is a subsidiary of Messe München and has ca. 30 trade fairs in 20 countries in its annual portfolio.

We specialize in opening up new markets for our clients and partners – whether as the organizer of our own trade fairs, as an international cooperation partner or as the coordinator for official trade fair participations by institutions, ministries or countries.

International markets are constantly in motion. We keep an eye on the current trends in the world of trade fairs and industry and constantly develop new formats customized for each client.

ChinaWe have participated in more than 500 exhibitions in China. For example, in the country’s two biggest machine tool shows and in Auto Shanghai; with around 350,000 360,000 m² of exhibition space, it is the largest automobile trade fair in the world.

Multifaceted Specialists

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With our competence in trade fairs and our international connections to specialist associations, ministries, chambers of commerce and other partners, we have been industry experts for decades. In cooperation with our partners, we recognize current trends and future developments to create synergies, organize delegations and specialist seminars as well as to develop new concepts around trade fairs.

We organize trade fairs and trade fair participations worldwide for all sorts of industries. We are specialized in:

Automotive, Commercial Vehicles and Auto Parts

Construction Machinery, Building Material and Mining

Machine Tools and further Industries

Environmental Technology and Analysis

CCMT, Shanghai

Auto Shanghai

analytica Vietnam

CONEXPO-CON/AGG, Las Vegas

Pioneers Leading with Tradition

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We have assembled a treasure trove of experience and knowledge in international trade fairs and exhibi-tions since 1946. Often we are the trailblazers in a new trade fair market – today like 70 years ago.

IMAG originally organized group participations and trade fairs exclusively for German companies. This included large industrial exhibitions, like the TECHNOGERMA and the German and European pavilions at five EXPOs.

Today in addition to organizing our own trade fairs, we are a dependable partner for companies and trade fair organizers over the world.

1946Foundation of IMAG in Munich as the first ever German foreign trade fair company

1981IMAG becomes a subsidiary of

Messe München

1950IMAG becomes the

first official organizer for German trade fair participation abroad

1990Support of the first

all-German trade fair participation abroad

after the fall of the wall – in Tehran

1955First participation

of German companies in a trade fair in Asia: Tokyo International Trade Fair (Japan)

1998Relocation together

with Messe München to the new site in

Munich-Riem

1960First trade fair

in Iran

2002Conducting tradeshows with Messe München on the grounds of the

Shanghai New Inter-national Expo Centre (SNIEC) in Shanghai

1967First contribution to the

EXPO (World’s Fair), followed by contracts for four more EXPOs

2009First analytica

Vietnam, organized by IMAG

1975First industrial

exhibition for the Federal Republic of Germany in China

2017Premiere of

ConMin West Africa in Nigeria

1948Permission from all

four occupying powers to conduct the first

official German parti-cipation for the Milan

Spring Fair

1988First TECHNOGERMA

in New Delhi; Organization of the first

IFAT in Beijing

1954The first German

industrial exhibition TECHNOGERMA in

Mexico City. Until 1999, ten more

TECHNOGERMA trade fairs followed worldwide

1994First IranConMin

in Tehran, organized by IMAG

1957First joint company

exhibition of the Federal Republic of Germany

in the Arab world: German Industrial Exhibition Cairo

1999Build up of Messe München’s

international business in India and China. For example:

electronica and analytica in India, as well as bauma, electronica, productronica,

analytica and transport logistic in China

1962First trade fair

support in India, in today’s Chennai

2003First participation in a trade fair in Algeria and at Auto Shanghai

1973German-Mexican

partnership exhibition FIMA in Mexico City

2016IMAG turns 70 years old

IMAG advertisement from the 1950s

WETEX, Dubai 2015

TECHNOGERMA INDIA, New Delhi 1988

Auto Shanghai 2015

German Industrial Exhibition, Cairo 1957

IranConMin, Tehran since 1994

Experts inNetworking

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Especially abroad, personal contacts are the bread and butter of trade fairs. Trust is essential for business relationships. Even in the digital age, this only comes about face to face – analog, as it were.

The IMAG team combines their know-how, intuition and experience to bring people together all over the world, whether it be huge companies, associations or medium-sized enterprises.

We can speak many languages and are competent and self-assured in diverse cultures and understand the challenges our partners and customers face. In short: We like being your partner in the world of international trade fairs.

Your Personal ContactOur strengths: We offer you an all-round-service for your trade fair appearance abroad.

j Before thetrade fairWe advise you on your selection of trade fair markets and create a concept for your appearance.We provide dependable contractors to build your stand, so that you have the best quality abroad.If needed, we help you plan your travel and other formalities.We also take care of all technical services for you as well as other special services to make your trade fair appearance perfect.

j During thetrade fairWe are always nearby: During the entire trade fair, a skilled IMAG contact person is on site for any issue that may arise.

j After thetrade fairWe then analyze how successful the event was.We work to fulfill your expectations, because we want to establish long-term cooperation with our clients.

Consultation with the IMAG team

At the CCMT 2016, Shanghai

Contact

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IMAG GmbHAm Messesee 281829 MünchenGermany Phone: +49 (0)89 55 29 12-0Fax: +49 (0)89 55 29 12-350info@imag.dewww.imag.de/en

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