Your Invitation to Sponsor

The Corey C. Griffin NHL Alumni Pro-Am

April 24-26, 2015

New England Sports CenterMarlborough, MA

The Corey C. Griffin NHL Alumni Pro-Am• The Corey C. Griffin NHL Alumni Pro-Am, in association with the Boston Bruins

Foundation and the NHL Alumni Association, is a dream come true for over 250 lifelong hockey fans, as they get the chance to play with and against some of the greatest hockey players of our time.

• It all starts with the Draft Night extravaganza where players, volunteers, donors and celebrities rub shoulders with their favorite NHL Alumni. The team that raises the most money is rewarded with the first pick in the draft.

About Boston Children’s HospitalPediatric Head Trauma Unit

• Dedicated to improving the health of children, the Boston Children’s Hospital Pediatric Head Trauma Unit (PHTU) is the largest Pediatric Neuroscience Research Enterprise in the US. Ranked #1 in Pediatric Neurology and Neurosurgery by U.S. News and World Report for six consecutive years, it is home to the multidisciplinary Brain Injury Center. Its partner, the Boston Children’s Sports Concussion Clinic, is a national leader in pediatric concussion research.

• The funds raised by the Corey C. Griffin NHL Pro-Am will enable the PHTU to increase scientific understanding of the effects of trauma on the developing brain through pilot research grants, widespread baseline testing and improved information sharing across a range of medical disciplines. The goal of these combined efforts is to create transformative models of care for brain injuries.

• Teams will be invited to participate and each team must commit to raise a minimum of $25,000 through an online fundraising mechanism

• Teams will draft an NHL Alumni to play on their team based on their overall fundraising success

• Each team is guaranteed to play three times over the two days • The top 15 individual fundraisers and top fundraising team will face-off against an NHL

All-Star Alumni squad for a spectacular All-Star game

Event Overview

Current Committee Members• Charlie Jacobs Boston Bruins

• Kim Jacobs Children’s Hospital Trustee

• Rob Griffin Cushman & Wakefield

• Mike Griffin Bain Capital

• Bob Sweeney Boston Bruins Foundation

• Wes Tuttle New England Sports Center

• Jason Zent NHL Alumni

• Joe Zinc Atlantic Management

Draft PartyThe Draft Night Party is the premier event of the tournament. Participants and NHL Alumni have the opportunity to mix and mingle as the drama of the draft unfolds in the hands of our celebrity Master of Ceremonies.

When is the Draft Party?

The Draft Night Party will be held the evening before the tournament

Who is Invited to the Draft Party?

Every participating team will have the opportunity to draft one NHL Alumnus player to their team

How do you draft your favorite NHL Alumnus?

It’s simple. The more money your team raises, the higher you draft! So the more money your team raises, the better your chance of drafting you favorite NHL Alumnus.

Why the Corey C. Griffin NHL Alumni Pro-Am?

The benefits are numerous:•High profile recognition as part of an annual, grassroots program in one of America’s biggest hockey towns•In 2014 NESN aired a tournament-related PSA 250 times, an estimated $160,000 worth of air time•In addition, sponsors will be recognized through digital, print and radio media and advertising•Opportunity to showcase, sample and integrate brands and products in various ways throughout the tournament•Access to a highly desirable audience of affluent, well connected and well educated men and women ages

Corporate Benefits of the Corey C. GriffinNHL Alumni Pro-Am

• Opportunity to effectively integrate other corporate marketing initiatives (mobile marketing, database growth, sampling, etc.)

• Opportunity to demonstrate commitment to health and wellness research and care programs across the US, as well as commitment to corporate responsibility

– 79% of consumers are likely to switch to a brand if it is associated with a good cause*– 88% of companies that support a cause are better remembered by consumers*

*Source: Cone Cause Evolution Study

The Audience• Reach

– 25 NHL Alumni– 275 Players– Over 1000 Potential Attendees and Donors– Your clients and business partners– Countless Bruins Fans in the Greater Boston Area*

• Demographics– Median age of Bruins fans is 40.6 years, with 78% between 18-49*– Higher Household Income (HHI) than the average Boston Sports Fan*

*Source: Scarborough Sports Marketing

How You Can HelpAn event of this magnitude requires a considerable amount of logistical and financial assistance to ensure the cause, Boston Children’s Hospital PHTU, receives as much support as possible. To help achieve this goal, we ask for your help offsetting some of the tournament’s expenses and have broken down sponsorship opportunities as follows:

Sponsorship BenefitsIn addition to exposure to potential clients and customers who attend and participate in the tournament, sponsoring the tournament will enable you to capitalize on various methods of regional tournament promotion, including but not limited to:

•Advertising during Bruins games on NESN and 98.5 The Sports Hub•In-game announcements and graphics on the HDX during timeouts and intermissions at the TD Garden•E-mail promotions to Season Ticket Holders (4,000+), the Season Ticket Holder Waiting List (1,000+), Bruins Game Plan Holders (3,500+), Hub Buzz Newsletter (35,000+) and NHL Alumni Newsletter (37,000+)•Promotion on the Boston Bruins, Boston Bruins Foundation, NHL Alumni Association and Corey C. Griffin NHL Alumni Pro-Am Homepages•Social Media promotion through the Bruins Facebook Page and Twitter Account (2.1 Million Likes, 641,000 Followers), Boston Bruins Foundation Facebook Page (12,000 Likes) and NHL Alumni Facebook Page (6,200 Likes)

Presenting Sponsor: $100,000The Presenting Sponsor receives the highest level of access, exposure and promotion for the tournament including, but not limited to:

•Your logo featured prominently on ice and in the arena, as well as in all tournament promotions, printed materials, jerseys and media•Waiving of $25,000 team fundraising minimum, as well as private locker room, trainer and personalized jerseys•VIP Access to Draft Party and Tournament•A seat on the Corey C. Griffin NHL Alumni Pro-Amevent planning committee•Partnership in all community outreach programs•Participation in the in-game, on-ice check presentation after the tournament•Opportunity to host additional guests at the Draft Party and other related events

Hall of Fame Sponsor: $50,000The Hall of Fame level sponsorship guarantees privileged access to the tournament and all associated events in addition to:

•Your logo featured prominently on ice and in the arena, as well as in all tournament promotions, printed materials, jerseys and media•Waiving of $25,000 team fundraising minimum•A seat on the Corey C. Griffin NHL Alumni Pro-Am event planning committee•Priority seating for the Draft Party•Opportunity to host additional guests at the Draft Party and other related events

Champion Sponsor: $25,000The Champion Level Sponsorship entitles your company to:

•Logo in official tournament program as well an advertisement

•Logo on tournament website

•Opportunity for product placement and promotion

•10 additional tickets to the Draft Party

•Recognition at the Draft Party

•Rink and on-site signage

•10 additional passes to the tournament

MVP Sponsor: $15,000MVP Level Sponsors receive:•Logo in official tournament program•Logo on the tournament website•Rink and on-site signage•Ability for product placement and promotion•5 tickets to the Draft Party•5 passes to the tournament

All-Star Sponsor: $10,000All-Star Level Sponsors receive:•Logo in official tournament program•Rink and on-site signage•2 additional tickets to the Draft Party•2 additional passes to the tournament

Instead of providing monetary support for the tournament, Category Sponsors provide goods and services necessary to the success of the tournament. Desired options include, but are not limited to:•Food and Beverage Sponsorship•Travel and Transportation Sponsorship•Hotel Sponsorship•Equipment Sponsorship•Player Gift Sponsorship

Category Sponsors

This Sponsorship entitles you to:•Your logo featured in the official program and on site signage•Opportunity to host an on site boutique for additional sales•The possibility of involving players in a clinic of small event relevant to your product

Thank You for Your Support!With your help, we can make this the most successful tournament so far and, more

importantly advance the research and treatment of Pediatric head trauma.See you on the ice!

For more information, please contact:

Jason Zent Bob Sweeney jasonzent@nhlalumni.net bsweeney@bostonbruins.com

617-838-2285 617-624-1924