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TRANSCRIPT
Your interactive dealer magazine
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PAUL ROM
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CONTENT
VERSATO 04
06
08
09
10
12
14
16
18
20
22
24
VERSATO - MARKET-LEADING VARIETY ·
1000 & MY SOFA ·
HOW TO SHOW THE FULL POTENTIAL ·
POS SUPPORT ·
CADINI - SURPRISINGLY CLASSIC ·
COLORADO - INTIMATELY SLEEK ·
TASMAN - PERFECTLY GENEROUS ·
BERNINA - TEMPTINGLY LIGHT ·
NEW: SELLA - SPOILINGLY HIGH ·
NEW: VALMER - CLASSIC AND COMPACT ·
NEW: BARBUDA - UNCOMPROMISING DESIGN ·
NEW: TWO VERY INDIVIDUAL CHAIRS ·
COVERS26
28
30
32
RING UP THE CURTAIN! ·
OUR 6 COVER CONCEPTS ·
COLOUR OVERVIEW ·
TOGO - LEATHER IS A JOURNEY ·
ROM34
36
38
39
10 YEARS OF PRODUCT CONFIGURATION ·
IROM V 8.0 ·
WE GOT GOLD! ·
WIN A CUBI ·
RETRIEVE DIGITAL CONTENT
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3. Now, you can see the digital content on your screen
shown as videos, pictures and animations.
With our “ROM CONNECT” app on your smartphone,
you always have ROM and all the information and tips on
our products and concepts at your fi ngertips.
Take advantage of this unique service!
APP DOWNLOAD
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and download our app to your mobile device.
CONNECT & PLAY
NEWSContent & Information
KNOWLEDGE IS SECURITY AND SECURITY BRINGS STRENGTH.
Do you feel like I do when shopping? I want to experience something. Dis-
cover something. I want to be impressed. I want to be surprised. I want to
be offered more than I expected.
Your customer wants that, too. It was not easy to get him into your furni-
ture store. Now he is there. Standing right in front of you, waiting for that
special shopping experience. How can ROM help with that?
This is our challenge. Every day. We have come a long way with our very spe-
cial strengths: the customised upholstered furniture personalised down to
every detail; the impressive and trust-worthy 3D visualisation; the convin-
cing technology for perfect comfort.
In this issue of CONNECT, we again present to you our important innova-
tions. Innovations that we were able to realise with our special strengths.
Take your time to go on an excursion to see possibilities and opportunities
that no other upholstered furniture manufacturer can offer.
Your customers did not want to buy online - they are standing in front of
you. Ask them how they want to live tomorrow! With ROM, you can offer
exactly what they want.
Play with all the possibilities we offer - your customer‘s shopping expe-
rience is your sales success!
SHOPPING EXPERIENCE
Your chance for success!
VERSATO – MARKET-LEADING VARIETY
VERSATO is unique and stands for the fi nest precision work, best comfort functions and
intuitive operation. VERSATO is individualisation in perfection.
You can adapt Versato to the wishes of your customers up to the very last detail. Use our
platform idea for your sales success!
Take advantage of the full potential of this unique variety - we are happy to help you.
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VERSATO'S philosophy is as simple as it is ingenious: VERSATO is a platform. All models offer ex-
actly the same possibilities and options. They differ only in their design. So everyone will find some-
thing they like. Take this platform idea to heart and sell Versato successfully! Our POS cube helps
you to explain the possibilities of the VERSATO platform to the consumer. Contact our sales force if
you don't have this essential sales tool in your exhibition yet.
1000 & MY SOFA
THE POS CUBE SHOWS VERSATO'S WHOLE VARIETY AT
A GLANCE.
Versato - A platform that makes dreams
come true.
ADJUST FORM AND SIZE
TO FIT YOUR NEEDS
ARMCHAIR
80 - 180cm
SOFA
140 - 400cm
CORNER
GROUP
up to 400cm
END ELEMENTS
SEAT DISTRIBUTION CHOOSE FROM
3 SEAT HEIGHTS
S - M - L
Basic Compact
Terminal Smartchair
Longchair
IN STEPS OF 10 CM!
narrower seats wider seats
INDULGE YOURSELF
IN MAXIMUM COMFORT For each seat choose from:
BACK DESIGN
STANDARD: optical loose back cushionELEGANT: fixed back cushion with manually adjustable headrestZEN: electrically adjustable headrest
SITTING COMFORT
RELAX: single-motorMAXRELAX: two-motorTURN: foot rest for two WARM-UP: seat and back heating
SEAT DEPTH
GLIDER: up to 20cm more seat depths (manually)VARIO: up to 20cm more seat depths (electrically)
RELAX
VARIO
TURN
All electrical
comfort functions
with intuitive
operation
CHOOSE YOUR FAVOURITE COVER
IN YOUR FAVOURITE COLOUR
FABRIC
LEATHER
SEAT COMFORT
YOU WILL LOVE IT!
FIFTY5
Superior foam with a density of 55kg/m3. Formfitting with thermal regulation.
BOXSPRING
Two layers of pocket springs combined with an upper Fifty5 filling with a density of 55kg/m3.
VISCOTEX
A foam core with a density of 55kg/m3 finished with a 4 cm thick layer of innovative foam.
Askhere!
MY NEW SOFA
IPAD DESIGNED BY MYSELF
VERSATO sofas simply fi t in with every room
and every dream. The size of the set is adjusted
perfectly in steps of 10cm; the end elements
and the seating arrangement can be chosen
freely. VERSATO IS FINEST PRECISION
WORK!
For maximum relaxation, the consumer
chooses from the BEST COMFORT FUNC-
TIONS . These can be easily operated with
the touchpad.
SITTING COMFORTABLY: the
main function of a sofa, its raison
d’être par excellence. Choose the
sitting comfort that suits your
personal experience.
No leafi ng through thick catalogues, no
time-consuming calculations to determine pric-
es. With our UNIQUE PRODUCT CONFIGU-
RATOR iROM a dream set is arranged with just
a few clicks. The price calculation takes place in
real time, always faultless.
Our upholstery collection
with OVER 200 FAB-
RICS AND ALMOST 90
LEATHER QUALITIES
meets any demand. Our
designers have selected
matching colours and dif-
ferent materials in harmo-
nious upholstery concepts
for you. What an appealing
and easy choice!
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HOW TO SHOW THE FULL POTENTIAL
With the VERSATO
platform, you have the most
diverse range available on
the market. An unbeatable
weapon!
Fulfill all customer wishes:
even finer precision work
in steps of 10 cm, best
comfort options, great
price elasticity and even
more pleasing design.
With little effort, you can
show your customers all
the possibilities in your
exhibition.
It's quite simple:
PO
S-S
UP
PO
RT
Askhere!
YOUR SEARCH HAS COME TO AN END,CONFIGURE YOUR DREAM SOFA HERE!
1000 & MY
SOFA
AND WHICH ONE WILL BE YOURS?
CUBE OF POSSIBILITIES
All strenghts and highlights of the VERSATO
collection at a glance - right at the point of
sale (see further details on pages 6-7).
BANDEROLE OF
BELONGING: Show which
set belongs to the VERSATO
collection. Simply put it over
the cushion.
SEAT HEIGHT
SIMULATOR*:
Simulate the seat heights
M or S with four circular
pedestals and the two-step.
Thus every customer can
feel which of the three seat
heights suits best.
BANNER OF
VARIETY:
Even more informa-
tion – even more inspi-
ration. Ideal as a room
divider as well.
PRICE TAG “AVAILABLE FROM.... “.
VERSATO offers sofas to suit every budget.
Communicate this message with our price
indicators.
VIDEO PROOF: Use the magic of
moving images! Put a screen up in
your exhibition and use our numerous
videos as sales aids.
Round corner with BASIC and
COMPACT arm rest as well as
RELAX
LONGCHAIRsofa with ELEGANT
Mono corner
with TURN
AVAILABLE FROM: 3.569,- AVAILAB
LE FROM
:
2.175,-AVAILABLE FROM: AVAILABLE FROM: 1.890,-
ROUND CORNER, SOFA WITH SMARTCHAIR, LONGCHAIR SOFA AND SOFA
With only four pieces you
can show all possible
shapes and thus perfectly
address all target groups.
BASIC UND COMPACT
The wide armrest BASIC
gives the sofa its distinctive
face. The narrow COMPACT
armrest, being only 10
centimetres wide, solves all
problems.
TURN (FOR SMARTCHAIR)
The perfect space creating
function for small rooms:
rotate the seat cushion
by 90 degrees and turn
the set into a comforatble
cosy surface.
STANDARD, ELEGANT AND ZEN
The STANDARD backrest
without headrest is perfect
at price entry level. With the
ELEGANT option, a manually
adjustable headrest is avail-
able and individually posi-
tioned on any desired seat.
Also available as electrical
function (ZEN) if desired.
SEATS AND FUNCTIONS UP TO 120CM
All seats with comfort
functions are available in
widths up to 120cm.
Perfect for couples.
RELAX AND MAXRELAX
The perfect RELAX variant
for every budget: single
or twin engine, perfectly
complemented by ZEN,
the electrically adjustable
headrest.
SEAT HEIGHTSIMULATOR*
For your exhibition, we
recommend sets that have
a medium seat height. For
small and large, you can
use our specially devel-
oped seat height simulator.
*only compatible with sofas with-
out functions
Sofa with MAX-RELAX
and ZEN
Sofa with STANDARD
and seat height simulator
CONNECT & PLAY
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Generous seating surface:
Adjust the seat depth manually
(GLIDER) or electrically (VARIO).
I AM CADINI, a timeless classic. My form is well-known and liked. I am
pleasing at all times, because my proportions are perfect. I radiate
perfect harmony, that fi lls any room. You really feel this when sitting
down. With me, there is nothing to complain about. My legs are
present throughout my entire width and are a tidy fi nish to my fl awless
aestetics. I am surprisingly classic.
CADINISurprisingly classic
Generous seating surface:
Adjust the seat depth manually
(GLIDER) or electrically (VARIO).
present throughout my entire width and are a tidy fi nish to my fl awless
Generous seating surface:
Adjust the seat depth manually
(GLIDER) or electrically (VARIO).
Luxurious: Seat widths of up to 120cm!
Noble wood for the elegant
clamp feet in oak as shown on
this armrest…or brushed metal as shown
on this terminal.
Chill and relax
Thanks to the twin
motor RELAX version
(option MAXRELAX)
BB240, 1MK-2RK, in MONTANA
canyon, wooden leg oak with RICO
QUEEN in CAMINO perle
240TB280, 3E-4E-5RK, in KALEIDO
cognac, metal leg brushed
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LET ME INTRODUCE MYSELF: COLORADO. Cubic, not edgy.
Modern, not fashionable. My straight looks radiate confi dence.
I have a discreet eff ect in modern rooms and let decorative
accents work. My headrest hides just as discreetly as an
independent element behind the back, so that the horizontal
lines come into their own. With the headrest extended, I off er the
comfort of a high-back chair. I am intimately sleek.
COLORADOIntimately sleek
Option ZEN: the electric
headrest adjustment is
optionally available on
each seat and is included
as standard in RELAX and
MAXRELAX.
Chic and comfortable
thanks to the headrest
adjustment: a low back is
chic, but a headrest is super
comfortable.
Chic and comfortable
thanks to the headrest
adjustment: a low back is
chic, but a headrest is super
comfortable.
Chic and comfortable
thanks to the headrest
adjustment: a low back is
chic, but a headrest is super
comfortable.
310BL350, 1EMZ-4V-5E, NEVIO stone,
metal leg brushed
BS250, 1G, metal leg brushed with
RICO QUEEN in NEVIO passion
Sitting and lying as you please with
the end element LONGCHAIR
Create space and put your feet up, simply
by pressing a button with the electric seat
depth adjustment (option VARIO)
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HELLO, MY NAME IS TASMAN. My generous form makes you want to
sit down. So come closer and relax. Not only do I look comfortable,
I am comfortable. See for yourself! Comfort is the most important
thing to me. I am perfectly generous.
TASMANPerfectly generous
Smart transformation: Simply rotate the
seat of the SMARTCHAIR by 90° and create a
comfortable reclining surface (option TURN).
NEW: more power! All seats with electric
comfort function offer a powerful USB
charging port as standard, now also for
tablet computers!
Perfect relaxation with TASMAN: Adjust the
headrest, armrest or seat for a perfectly cosy
comfort.
220TB270, 2E-3E-4RK, CAMINO
basalt, metal leg brushed
BB200, 1EMWZ-2ERWZ, MONTANA
stone, metal legs brushed
BS240, 1E-2ET, in UNIQUE
marsala, wooden leg chocolat
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Relax together: Enjoy comfort functions
such as RELAX or MAXRELAX on up to 120cm
wide seats.
Always tidy: Do without cable
clutter! Electric comfort functions are
available with a practical rechargeable
battery, which discreetly disappears n
its pocket on the back.
BERNINA - THAT IS ME. My narrow armrests reach down to the fl oor.
This grounds me and so I stand fi rmly even without legs. At the same
time, my adjustable armrests look like wings. But I don't lose my
temper, but confi dently take my place in the room, which feels free
and open through me. I am temptingly light.
BERNINATemptingly light
Always tidy: Do without cable Do without cable
Move comfortably: Easily bring comfort
functions like RELAX, MAXRELAX and VARIO
to your favourite position using the touchpad.
BS230, 1MK-2E
in NEVIO marine,
metal leg brushed
BB240+, 1E-2E-3E,
MONTANA passion
C80, 1RK, battery, C80, 1RK, Akku, MONTANA passion
270BT240, 1RK-2E-3E,
TRENTINO marineCO
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SELLASpoilingly high
I AM THE NEW MODEL OF THE VERSATO COLLECTION.
My name is SELLA. You recognise me directly: I am a high-
backed chair. With a backrest of 104 cm, I off er enough
height for sitting comfortably. As with all Versato models,
the adjustable headrest is optional. My two armrests are
beautifully narrow, so that I have plenty of seating space in
combination with the back, this promises an extraordinary
comfort experience. I am spoilingly high.
Adjustable headrest, either manually
(ELEGANT) or electrically (ZEN).
Great comfort: the narrow and elegant armrest BASIC.
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NEW!
LOTS OF SPACE IN SMALL ROOMSThanks to the narrow armrest, VALMER requires little space in your rooms but off ers maximum seat-
ing space. The new shooting star from the CLASSIC collection of our popular high-back products now
comes with all the familiar highlights of this collection:
• Confi gure to measure in steps of 20cm
• 3 foam qualities to choose from: Bultex 43Kg/m³,
Biofl ex 55Kg/m³ and Boxspring
• Headrest adjustment with noiseless sliding fi tting
as standard on all seats
• RELAX: single engine relax on the outside seats of
sofa and corner set
• DOUBLE RELAX: two side by side relax seats on
one side of corner sets
• Select the RELAX control on the outside of the
armrest: EASYMOVE button or remote control
with cable
• Battery availabe optionally for all seats with relax
• End elements LONGCHAIR or TERMINAL with
storage space
• All fabrics and leather from the cover collection
availabe, two-coloured if desired
• Contrasting decorative stitching available at no
extra cost, with free choice of 14 yarn colours
VALMERCLASSIC
AND COMPACT!
260DT220 in RIVANO carbon. With a
double relaxation in the left side and
terminal as a finishing element on the
right side. The drawer offers a lot of
storage space for magazines and remote
controls.
B100 bicolor in SCALA grey-Nevio basalt.
Fabric 1 for seat, backrest and armrest
support, fabric 2 for body.
RR180 in MONTANA canyon.
Two-seater with relax
functions and manual headrest
adjustment for all seats.
CONNECT & PLAY
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NEW!
NEW FOR NUANCE The 20cm NUANCE collection represents pure design. And with the new BARBUDA model, this has
been impressively successful. Rarely does an upholstered set radiate so much clarity and openness.
BARBUDA lets a lot of light inside the room and transforms empty spaces into atmospheric decorative
elements. This lightness is accentuated by the 17 cm high legs and delicate armrests. And with a light
heart, BARBUDA offers all the possibilities of the NUANCE platform:
• Made to measure in steps of 20cm
• Rich selection of end elements such as TERMINAL,
JOINTERMINAL (terminal with integrated corner),
LONGCHAIR or GLIDER with manual seat depth
adjustment
• Sitting comfort to choose from : Bultex 43Kg/m³,
Biofl ex 55Kg/m³ and Boxspring
• Headrest adjustment with ratchet mechanism as
standard in all seats
• Adjustable armrests with ratchet mechanism
• All fabrics and leather from the cover collection
availabe, two-coloured if desired
• Contrasting decorative stitching available at no
extra cost, with free choice of 14 yarn colours
• 2 leg versions made of metal, availabe in black and
brushed
JB320 in RIVOLI forest, with metal leg black.
Manual headrest adjustment on all seats
BJ300 in SCALA grey,
metal leg black
BARBUDA UNCOMPORMISING
DESIGN
LB300 in TOGO brown, with metal leg black
Luxurious design in an elegant natural leather look
CONNECT & PLAY
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SITTING
ON CLOUDS
thanks to Bulltex 43
NEW IN COLLECTION
RICO
TWO VERY INDIVIDUAL CHAIRS FOR EVERY TASTE
With RICO and CUBI, you now have two very in-
dividual armchairs at your disposal, which come in
several versions. So everyone will surely fi nd their
favourite piece - whether as an addition to a set or
uses as an individual piece.
Both armchairs are available as a "KING" version
with a high back and "QUEEN" version with a low
back.
The RICO armchair with its harmonious curves
is also available as a PRINCE version with high
back, but without armrests.
RICO KINGin TOGO brown
with wooden leg P625 oak
In TOGO brown
with star base P499 black
CUBI KING
RICO PRINCEin VELLUTI gold
with ribbon chocolat
with wooden leg P626 chocolat
In RAVENNA denim
with plate base 319 brushed
CUBI QUEEN
RICO QUEENin SCALA grege
with metal leg P641 black
In RIVANO ethno
with ribbon light grey (n°10)
star base P394 brushed
CUBI QUEEN
RICO
RICO armchair with its harmonious curves
is also available as a version with high
Our allround armchair CUBI is also available in
the KING and QUEEN versions with a high or low
back. Both versions can be equipped with the re-
laxing rocker function.
Confi gure the armchairs according to the cus-
tomer's wishes so that they fi t perfectly with a
ROM set. RICO and CUBI are available in fabric
and leather, two-coloured, with contrasting rib-
bon or tone-in-tone and of course with a large
leg selection.
Heavenly:
Rocker function,
available for CUBI KING
and QUEEN
CUBI
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RING UP THE CURTAIN! WE PRESENT OUR COVER VARIETY
Outstanding quality and variety: Instead of providing a confusing palette of different
fabrics and colours, ROM offers six different fabric concepts. Each concept consists of
several fabrics and many colours that are perfectly harmonised. This year, we added the
new fabrics RAVENNA, RIVANO and RIVOLI to our concept RIALTO. They bring sophisticat-
ed fabrics and youthfully fresh colours to the collection.
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OUR 6 COVER CONCEPTS
HARMONIOUS COLOUR COMBINATIONS WITH STYLE
RIALTORadiance and quality
DAVINCI
Inspiring elegance for connoisseurs
CHROMATradition
meets Fashion
CHROMA combines centuries of
knowledge and traditional crafts-
manship with lively vitality and
accentuated avant-garde. Trendy
materials harmonise with colours
and patterns and blend into the
four colour concepts AQUA, NA-
TURA, ROSA and TUNDRA.
A symbiosis of tradition and mo-
dernity.
Modern structures and attrac-
tive looks: Q2 MOSAIK fabrics
portray a clear design language.
The four colour-coordinated
concepts AQUA VIBES, BLUE
MARSALA, CITY OPERA and GREY
METROPOLE combine attrac-
tive basics and extravagant deco
fabrics. Feeling and seeing thus
become a wonderful symbiosis.
All three fabrics of the RIALTO
family come in enchantingly
beautiful and youthfully fresh
colours at the same time: RAVEN-
NA, RIVANO and RIVOLI – our
newcomers! Emphasise with lively
patterns and structures. A real
treat for your senses!
DAVINCI fabrics depict beauty
and value in pleasantly timeless
colours and materials. Noble and
fresh, the fabrics are assigned to
the colour worlds INTENSO and
ARDENTE in a stylish ensemble.
The result: a familiar yet constant-
ly inspiring composition.
PRISMO opens up the whole
variety of cover fabrics. The ba-
sis is provided by high-quality
and easy-care materials, each in
25 shades, which combine both
fabrics and leather. The result: a
perfect concept for every require-
ment, well-structured and varied
at the same time.
TOGO is a very special journey.
The big dream, the discovery of
slowness, the unplanned adven-
ture in freedom and indepen-
dence.
Gentle and noble at the same
time, like a full-bodied wine, that
is VERDI. TOGO and VERDI, two
naturally lively and yet extremely
individual characters. Our collec-
tion's very special leathers.
MOSAIKCatching your eyes
PRISMOStructured diversity
TOGO & VERDILeather is a journey
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RIVANO RIVOLI RAVENNA MONA SCALA NEVADA VELLUTI TESINI GRIMALDI HIPPO CAMINO NEVIO KALEIDO MONTANA TRENTINO+ TOGO VERDI
basalt
Perlemoon
ethno
gold
taupe
passion
denim
forest
citrus
citrusoffwhite
orangecognac
COLOUR OVERVIEW
...He travelled with fabric samples
in all colours and weaves from fair
to fair, from customer to customer,
appeared like a sorcerer, took off
his hat, asked for reverent silence,
carefully opened the heavy books of
fabrics page by page, always amazed
himself at the design and colourful-
ness of the fabrics and hesitantly al-
lowed the customers, if they wanted
to place an order, to touch the fabric
with two fi ngers.
He called these presentations
Arc-en-ciel, showing the world the
rainbow...
from Dieter Forte "The Pattern”
OUR VARIETY OF COLOURS AND DESIGNS OFFERS AN ALMOST
INEXHAUSTABLE CHOICE AND LETS OUR MODELS BECOME REAL
EYE-CATCHERS!
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KEY FACTS TOGO:
• Real water buff alo leather
• 1.3 to 1.5 mm thick
leather hides
• Chrome-tanned, retanned
vegetally and vat dyed
• Hand-buff ed during the last
steps of production
• Compliant with R.E.A.C.H.
• Same price as MONTANA
LEATHER is a journey
With TOGO your customer
chooses a particularly beauti-
ful and natural leather: Slightly
roughened with a surface that is
wonderfully soft and velvety due
to its matt finish, which chang-
es continuously over time.
TOGO lives and ages like your
favourite leather jacket: Unique,
authentic and full of memories
of beautiful moments. Take ad-
vantage of these special prop-
erties in your customer dis-
cussions and mention TOGO’s
TYPICAL PROPERTIES :
• TOGO is a high-quality leath-
er: Scars, skin imperfections,
etc. are therefore noticable.
• Velvety soft surface with "writ-
ing effect”.
• In frequently used places, seat
mirrors form over time.
• Sunlight brightens up the
leather.
• Stains penetrate the leather
relatively quickly and can only
be removed to a limited ex-
tent.
CONCLUSION: TOGO is a ma-
terial for individualists. For con-
noisseurs, nonconformist and
the independent mind. TOGO is
alive, it will change, look spotty
and shiny. Used and loved, like a
particularly appreciated piece of
furniture.
SPECIAL LEATHER, SPECIAL CARE
TOGO is a very special journey. The big dream,
the discovery of slowness, the unplanned
adventure. A lively, individual character.
TOGO is freedom and independence. Miles Davis
and Bruce Chatwin. Into the Wild. The smell of
old wood, the harmony of a beautiful design.
TOGO is closing your eyes and feeling the
material. Its warmth, its special softness.
Breathing the wonderful smell of leather.
TOGO is the joy of being different. Kintsugi,
the celebration of the imperfect. Permanent
change through light, through friction. Vibrant.
TOGO is unspoilt. A real water buffalo
leather, a full-grain nubuck. Breathable and
temperature-regulating.
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Only one year later we introduced the 3D
representation for sofas. The fi rst models of the
new PREMIUM2 collection KAMENA, REMUS
and BELLONA could then be admired in the all-
round view. Incredible!
2016Another logical step to improve the presentation:
the living room view shows the confi gured furniture
in the room. Another wow eff ect for your consultation.
Design proposals for patterns and plain
fabrics on the cushions, added to match
the sofa. Another novelty!
2019iROM in its new look:
much better organised,
much more user-friendly!
2015
2009The very fi rst product confi gurator in the
furniture industry, at that time still exclusively
available on the Extranet on the PC. DEIMOS and
HELIOS also look good in in black and white.
The iROM gets a safe home in the iSAFE, the keyless
holder at the point of sale. Always within reach, but
always securely locked. Four years later, the second
version followed to be able to accommodate the latest
generation of iPads.
2014The fi rst 3D representation for our RELAX
armchairs, simply turn the seat with your fi nger
and look at it from all sides. Impressive!
A few months after the release of the iPad we
developed our native app iROM. The product
confi gurator thus fi nds its way from the PC
directly to the point of sale.
2013In the fi rst menu, you had to “turn the
pages”. The 20cm models were arranged
alphabetically between classic models.
2012
10 YEARS OF PRODUCTCONFIGURATOR
This was the most important milestone in the past years: at the furniture fair 2008 in Brussels
we presented the first 20cm models with DEIMOS and HELIOS. Due to their variety, classic sa-
les aids such as price lists and magnetic planners reached their limits. With the first product
configurator on the Extranet, we quickly provided you with a pioneering digital sales aid for our
value-added upholstery sets. Let‘s remember the milestones of our iROM development.
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iROM V8.0THE FIRST AND STILL THE BEST!
THAT‘S
NEW!> > >NAVIGATION AND
INFORMATION BAR
USER-FRIENDLY
AND TIDY
INFORMATIVE
AND CLEAR
For 10 years now you have been inspiring your customers
with the visual confi guration of our custom-made sofas. In
the meantime iROM has become the indispensable sales
aid and supports you every day anew in the successful sale
of our products.
With the increasing variety of collections, the confi gurator
has also become more extensive over time. This goes
hand in hand with additional confi guration steps and new
control elements which we have gradually integrated.
With the brand new Version 8, we are bringing iROM into
a new guise: tidy, clear and user-friendly - from January
2019 available in your App Store.
The newly designed navigation and information
bar - as the name suggests - fulfi lls 2
functionalities:
- All the information needed about the confi gured
product is visible at a glance at any time.
- By tapping on the respective confi guration step,
you can navigate through the individual steps.
The user interface only contains the func-
tions really needed for each confi guration.
The new look is modern and refreshed with
easy-to-understand icons.
The option names are supplemented by
short text descriptions. Thanks to this, you
always have the right explanations at hand.
USER-FRIENDLY USER-FRIENDLY
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WE GOT GOLD!
WIN A CUBI
More and more consumers attach great
importance to the quality and compatibil-
ity of their furniture. We therefore decided
to have the collections PREMIUM2, VER-
SATO and SIGNATURE tested by the DGM
(Deutschen Gütegemeinschaft Möbel) to
be awarded the "Golden M" quality mark.
With great success, because all three col-
lections have passed the test!
THE "GOLDEN M” ANOTHER ADVANTAGE FOR THE CONSUMERA sofa with the "Golden M" has been put through
its paces by independent institutions. Durability,
stability and manufacturing quality are tested as
well as pollutant emissions and safety. In partic-
ular, the furniture must not exceed the critical
threshold specifi cations for alkanes, esters, ter-
penes, hydrocarbons and ketones. In addition, the
responsible laboratories also test for CFCs, heavy
metals, fl ame retardants and other biocides. Fur-
thermore, durability, light fastness and rubbing
fastness of the products play an important role.
The seal is a reliable guide for consumers when
buying new furniture. With the "Golden M" you
off er your customers a guarantee of safety,
health and quality.
And one more thing: The quality and test specifi -
cations of the "Golden M" are unique in Europe
and highly popular.
Conditions of participation: Participation is free of charge.
Only direct customers and employees of ROM ag customers
are eligible. Required minimum age is 18. Repeat participa-
tion is not possible. A cash payment or transferability of the
prize to other persons is All submissions will be decided by lot,
guaranteeing the principle of chance. The general terms and
conditions of ROM ag apply to the awarding of the prize
THE CLOSING DATE FOR ENTRIES IS 31 MARCH 2019.
Simply fi ll out the crossword puzzle and send the
correct answer including your customer number or
name of the furniture store to [email protected]
1. What is the name of the most versatile sofa set on the market?
2. What is the name of the electric seat depth adjustment?
3. The latest model in the VERSATO collection is called....
4. Which model off ers additional storage space thanks to a drawer?
5. RICO and .... are the new armchairs in the collection.
6. Which fabric concept includes the three new fabrics RAVENNA, RIVANO and RIVOLI?
7. Our new water buff alo leather TOGO is just as expensive as which other leather?
8. 2008 was the birth of our product confi gurator. It fi rst appeared in the...
FURTHER INFORMATION: WWW.DGM-MOEBEL.DE
H20180169
www.dgm-moebel.de
guaranteed safetyhealthy livingtested quality
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WITH SPECIAL THANKS
TO THE WHOLE ROM TEAM!
CONNECT IS THE TRADE JOURNAL
FOR FURNITURE TRADE OF ROM AG,
INDUSTRIESTRASSE 38, B-4700 EUPEN
RESPONSIBLE PUBLISHER: PAUL ROM
CONNECT-APP: MPLY, AACHEN, DE GRAPHICS:
GRAPHICS: STUDIODREIZEHN, EUPEN, BE
PHOTOGRAPHY & FILM: XACT PHOTOGRAPHY, EUPEN, BE
PHOTOGRAPHY: GREGOR COLIENNE, BE
& IN THE WHITE ROOM, TURNBRIDGE WELLS, UK
ANIMATION & RENDERING: MIYSIS 3D-STUDIO, JUPRELLE, BE
PRINT: PAVONET, EUPEN, BE
EDITION:
NOVEMBER 2018
© 2018, ROM AG
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Good Luck!
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“...The sofa was perfect for sleeping. Not too
soft, not too hard; even the cushions pillowed my
head just right. Doing different tabulation jobs,
I‘ve slept on a lot of sofas, and let me tell you,
the comfortable ones are few and far between.
Typically, they‘re cheap deadweight. Even the most
luxurious-looking sofas are a disappointment
when you actually try to sleep on them. I never
understand how people can be lax about choosing
sofas. I always say – a prejudice on my part, I‘m sure
– you can tell a lot about a person‘s character from
his choice of sofa. Sofas constitute a realm inviolate
unto themselves. This, however, is something that
only those who have grown up sitting on good sofas
will appreciate. It‘s like growing up reading good
books or listening to good music. One good sofa
breeds another good sofa; one bad sofa breeds
another bad sofa. That‘s how it goes. There are
people who drive luxury cars, but have only second-
or third-rate sofas in their homes. I put little trust
in such people. An expensive automobile may
well be worth its price, but it‘s only an expensive
automobile. If you have the money, you can buy
it, anyone can buy it. Procuring a good sofa, on
the other hand, requires style and experience and
philosophy. It takes money, yes, but you also need a
vision of the superior sofa. That sofa among sofas.
The sofa I presently stretched out on was first-class,
no doubt about it…”
Haruki Murakami,
“Hard-Boiled Wonderland
and the End of the World”