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MEDIA KIT

2012

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TTG-BTmice China企业旅游报是中国会奖及商务旅游市场中的信息翘楚，内容横跨海内外相关发展。以简体字形式印制，TTG-BTmice China企业旅游报是在华企业、会奖旅游专家的关键参考。

TTG-BTmice China企业旅游报为TTG亚洲媒体集团旗下事业体-TTG Travel Trade Publishing的出版品之一。

TTG-BTmice China-November/December 2011 1

沒有專業管理系統，企業無法判斷員工是

否買貴。但一般差旅管理系統即可解決了

這樣的難題，它會提醒、督促員工購買最

低價格機票，並且記錄下是否最低價，有效

節省費用。

吳克儉為記者舉了一個例子，通過有效

管理，有一家中小企業客戶一季度的機票

開銷為7萬元人民幣，實現了51％的節省，如

果沒有實施專業管理，相應開銷可能最高

可能達14萬之多。1,000多家公司平均而言，

也有25％左右的節省。他表示，如果嚴格要

求員工每次預訂最低價機票和指定酒店，

還能實現更多節省。

儘管費用節省空間巨大，但是國內真正

嚴格實施差旅管理的中小企業數量卻極

少。中國中小企業協會的資料顯示，全國

有活躍的中小企業超過1,200萬家，99%

的中小企業沒有差旅管理，由此也導致企

業管理出現盲區、差旅費用浪費等眾多問

題。

據悉，國內一般只有跨國公司、大型企

業使用差旅管理，並委託專業公司提供服

務。目前市場上主要的差旅管理供應商，

基本還只為大中型企業提供差旅預訂和管

理，針對中小企業的產品或服務幾乎是空

白。另外專家也提醒，雖然面臨資金緊張

等問題，但不建議中小企業盲目削減商旅

出差。

世界旅遊業理事會的調查表明，增加商

務旅行開支有助于提高公司總收入以及

整體的利潤率，商旅出差支出每新增一個

單位，行業銷售額就會增長10個單位。中

小企業可借助差旅管理進一步優化差旅

開支，提升費用使用效率，以達到節省的

目的。

世界旅遊業理事會（WTTC）與攜程旅

行網近期在中國聯合發佈了一份名為「商

務旅行：經濟發展的催化劑」的商旅調研

SPECIAL REPORTIT&CMA及CTW今年在泰國慶祝10周年

VOL.52NEWS 阿布扎比三項優勢吸引MICE業者 4

NEWS 神農架朝高端生態、會展旅遊發展 5

INDUSTRY VIEW　重新定義目的地營銷 12~13

DESTINATION-JAPAN　沖繩帶領日本會獎市場向前衝！ 16~19

CASE STUDY　中國鄉村文化融入團隊活動中 20

報告中文版。該報告顯示，在商務旅行上

的投資，對于公司的回報高達10倍。

W T TC總裁兼CEO大衛斯克斯爾表

示，這份報告表明了商務旅行是全球旅遊

業發展的基本驅動力，面對面的商務會談

也是促使企業經營業績增長的關鍵，中國

如此，世界各國亦如此。

國內中小企業差旅費濫用嚴重 每年浪費超百億[ 劉欣怡—採訪報道 ]

近期遭遇融資難的中小企業大面積出現

現金流緊張。但急于開源節流的企業往往

只將關注點落在企業第一大可控成本—人

工成本，卻忽視第二大可控成本—差旅成

本。業內專家表示，其實每年中小企業差

旅費濫用和浪費高達100億以上，可節省的

空間巨大。

攜程旅行網近期對1,000多家中小企業

客戶進行了調查。這些企業都通過攜程進

行差旅管理，調查結果顯示，差旅開支節

省率達25％。業內人士表示，如果沒有進

行管理，保守估計至少有10％的費用被浪

費，全國中小企業差旅市場規模高達1,000

億，意味着每年濫用、浪費超過100億人民

幣。

值得關注的是，世界旅遊業理事會近期

針對美國、英國、德國、巴西和中國的公司

高管及差旅人士進行的調查顯示，中國公

司高管們最看中商務旅行的重要作用，認

為38％的銷售增長來自商旅出差。可是另

外一方面，中國企業對公司差旅進行管理

的比例極低，尤其是中小企業，99％都沒有

引入差旅管理。

攜程商旅業務總監吳克儉告訴記者，

差旅費管理很難，特別是機票價格隨時變

動，企業很難監測到員工訂票是否買貴了。

事實上，為了簽轉方便、積分累計等原因，

員工可能會濫用差旅費購買高價票。

假如員工預訂了一張9折機票，但是當時

最便宜有4折，就會造成差旅費浪費，如果

瑞典旅遊局10月于北京慶祝中國代表處成立。針對MICE市場，2012年起瑞典將以冰和北

國文化為賣點，推出“Dinner on ice”或是“Fashion on ice”等活動，邀請MICE遊客體驗冰

上進餐或是觀看時尚服裝秀等。瑞典旅遊局原與挪威、丹麥共屬北歐旅遊局；然因中國市場

成長速率大幅超越日本與其他亞洲國家，瑞典單獨成立旅遊局，今年起以中國市場為亞洲唯

一目標作瑞典旅遊推廣。目前國航每日有北京直飛斯德哥爾摩的航班，航行時間約8.5小時；

北歐並不如一般人印象中的那麼遙遠。北歐航空也有每日北京直飛哥本哈根的航班；明年

三月份起上海至哥本哈根的航線也將開通。（鍾韻－採訪報道）

瑞典旅遊局在京成立 MICE推介冰上活動

November/December 2011

8~11

2011-11+12-04.indd 1 2011/11/16 11:43:41 PM

TTG-BTmice China-January/February 2012 1

然說明瞭市場有些疲軟。

熱門商務航線表現欠佳

平安證券行業分析對商旅出行情況的

景氣前景也不看好，在去年年底期間，國

內航空運力運量呈現小幅下跌趨勢。市

場票價持續下降，說明瞭市場需求不足，

在此情況下，各公司開始主動減少運力投

入。而當前的市場也並未表現出轉好的趨

勢，因此票價很有可能還將進一步走低。

雖然近期和遠期的訂座水平均呈現上升

趨勢，但元旦前后市場機票預訂仍將維持

低位元狀態。

票價繼續下滑，並接近預測的900元左

右水平，說明市場總體上升的動力不足，尤

其是公商務需求的減弱，直接壓制了國內

票價水平的上升，企業經營狀況不佳直接

拉低了艙等收入的表現。

實際情況也確實如此，記者不久前通過

去哪兒網查詢，發現北京到廣州、上海到

廣州等傳統商旅熱門航線也格外清淡，

2011年12月第一週飛上海的最低裸票價格

甚至擊穿400元，並保持了長達一周的低價

期，直至周日才重回400元。

2012年取決于國際線路行情

雖然國內航線機票價格沒有波動，但是

目前國際航線已開始升溫，最旺的就算是

澳洲航線了。

不過，除此之外，其他航線的情況依然

不溫不火，歐美日等航線情況均表現一

般。多家業內機構都預測，今年的國際旅

遊情況會比去年略有上升，不過總的來說

依然難有爆發增長。

而更令航空公司頭疼的是，海外經濟形

勢的落寞依然難以刺激國際市場的長期

增長。據海通證券分析預測，2012年航空

Forecast for 2012商務旅行支出持續增加 謹慎執行商旅審批

VOL.53CASE STUDY　展會融合藝術與汽車 呈現未來市場趨勢 14

CASE STUDY　金磚五國領導人峰會提升三亞會展接待能力 15

INDUSTRY VIEW　金融行業會獎活動講求時效性、性價比 16

DOMESTIC REPORT-GUANGDONG　廣東須快馬加鞭 迎上市場需求 17~19

DESTINATION-HK　酒店業者樂觀、審慎迎接2012年 20

市場將持續處于下滑勢態，能否改變這一

局勢將取決于國際線路的冷熱。從行業供

需看來，除非國際線的需求量出現大幅增

長，從而帶動供求關係的轉變，否則，現今

供需弱平衡的狀態將會持續，這將會抑制

客座率和票價的增長，進而抑制收入的增

幅。

公務需求呈現疲軟 機票價格保持高性價比[ 劉欣怡—採訪報道 ]

根據去哪兒網信息顯示，廣州—北京這

條熱線的機票價格近期也受到航空淡季

的影響。多個地區的機票都長期保持了3

到4折的「高性價比」價格。

業內人士表示，11、12月都是傳統淡季，

從這一輪情況來看，票價下跌接近900元

水平，這也反映了整個航空市場增速的放

緩。整個市場都靜待着元旦和春節的刺

激，特別是國際航線情況，恐怕整個行業

2012年的增速也不容樂觀。

飛三亞旺季票價反低

經過十月長假高峰之后，年底兩個月是

航空市場的傳統淡季。機票價格大概比

十一長假前下降了30%左右。不過，行內

人總覺得這個淡季似乎有些漫長，慢熱的

票價依然沒有起色。

以國內遊來看，現在的機票性價比還是

很高的，飛成都、重慶、武漢、長沙機票價

格都在3折，到杭州溫州也就4.5折以內，

去青島、三亞、海口甚至跌到2折。

推促銷還不是為了刺激出遊，現在機票

價格的下調幅度已達到了700~800元。某

業者向記者表示，現在恰逢旅遊淡季，機

票價格的下跌也反映了人們出遊熱情的低

迷，因此大部分市場都會搞促銷活動。

雖然按理來說，三亞、海口已經進入旅

遊旺季，不少北方消費者會選擇去溫暖

宜人的三亞過冬，不過2折左右的票價依

澳門旅遊局啟動「獎勵旅遊激勵計劃」

January/February 2012

10~11

撥澳門旅遊局今年宣佈實施「獎勵旅遊激勵計劃」，繼續協助推動商務旅遊發展。

計劃的對象及適用範圍包括在澳門籌辦「獎勵旅遊」的主辦單位及/或策劃者、獎勵活

動、團隊建活立動、頒獎晚會及活動涉及之本地交通，而獎勵旅遊規模須達50名或以上非

本地參加者，並在澳門最少連續住宿2晚酒店。按實際支出計算，每位海外參加者最多可獲

支持澳門幣$300元于澳門進行獎勵旅遊活動。符合「獎勵旅遊激勵計劃」資格的申請者，

必須遵守相關條款及細則，同時要遵守申請程式及付款應遵事項。

澳門旅遊局于2009年5月推出「支持澳門旅遊業界方案」，其中，「激勵商務旅遊市場發

展計劃」一直受澳門業界歡迎；今年啟動的「獎勵旅遊激勵計劃」是該計劃的延續。

2012-1+2-03.indd 1 2012/1/17 12:50:53 AM

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• TTG-BTmice China Print• TTG-BTmice China DIGITAL

Special Project:• TTG Show Daily

Note: Figures accurate as at time of print. With each successive period, circulation figues will vary.

Other Editorial Sections:• Corporation: MICE and business travel management experts share their views on the key developments and trends in the

marketplace.

• Deal: The latest and hottest packages that Chinese travel suppliers are offering.

• Destination Features: The foremost facts and issues surrounding domestic and international destinations through targeted focus on key sectors.

• Special Reports: Exclusive reports and highlights on major MICE events across China.

• Travel Shows: on key MICE and business travel fairs and exhibitions in China.

其它重点内容：

• 企业观点: 企业会奖及差旅管理策略与趋势分析。

• 特惠集锦: 国内及国际市场供应商特惠项目汇编。

• 国内及国际市场报导:焦点报导及深入分析国内外的主要旅游景点的发展近况。

• 专题报告: 会奖及差旅市场重大活动或特殊专辑报导。

• 展会报导: 区域内会奖相关展会实况报导。

TTG-BTmice Print | Editorial Content 2012 TTG-BTmice China企业旅游报2012专题时间表(实体印刷)

Month

月份

Domestic Destination Reports国内景点介绍

International Destination Reports国际景点介绍

Special Report

专题报导

Bonus Circulation

额外发行

一、二月January/February

Guangzhou 广州,

Shenzhen 深圳

Singapore 新加坡,

Hong Kong 香港

Travel Insurance 旅游保险

Airlines 航空公司

三、四月March/April

Shanghai 上海,

Suzhou 苏州

Macau 澳门,

Malaysia 马来西亚,

Hawaii 夏威夷

Business Hotels 商务酒店

Corporate Meetings 商务会议

IT&CM China

GITF

五、六月May/June

Beijing 北京,

Tianjin 天津,

Sanya 三亚

Korea 韩国,

Taiwan 台湾,

USA 美国

Serviced Apartments

服务式公寓

Technology 科技

ITE-MICE

BITE

七、八月July/August

Pearl River Delta

珠江三角洲,

Xiamen 厦门

Macau 澳门,

Australia 澳大利亚,

New Zealand 新西兰

Business Centers 商务中心

Corporate Cards 公司信用卡

九、十月September/October

Shanghai 上海,

Chongqing 重庆,

Chengdu 成都

Hong Kong 香港,

Europe 欧洲,

Singapore 新加坡

Business Hotels 商务酒店

Spas 水疗

IT&CMA and CTW,

ITB Asia, CBTF

十一、十二月November/December

Beijing 北京,

Dalian 大连,

Qingdao 青岛

Japan 日本,

Thailand 泰国

Serviced Apartments

服务式公寓

Corporate Meetings 商务会议

CITM

Advertising

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Outside Back Cover 封底 266 X 355 12,500 12,000 11,400

Full Page/Outside Back Cover

全页/封底

Double Page Spread/Centre Page Spread

全页跨页/中间跨页

Junior Page Spread小全页式跨页

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Quarter Page1/4页

Half Page(Horizontal)半页(横式)

Half Page(Vertical)半页

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Front Page Horizontal Strip

Others

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2 Page US$ 23,400

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Belly Band US$ 22,200

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Print Insertion Rates 广告报价单 (US$ 美元) / Dimensions

TTG-BTmice China Print RatesTTG-BTmice China 企业旅游报2012广告定价（实体印刷）

For bleed advertisments, please include an additional 5mm all round

Manufacturing 制造业 2993 15.8%

Electronics/ Computers/ Hardware/ Software 电子/ 计算机/ 软硬件 2781 14.7%

Finance/ Banking/ Insurance 财务/ 银行/ 保险 2449 12.9%

Government/ Associations 政府/ 协会 2111 11.1%

Wholesaler/ Retailer 批发/ 零售 2059 10.8%

Travel Management Companies/ Agencies 旅游管理公司/ 代理 1790 9.4%

Education/ Medical Health 教育/ 药品 1593 8.4%

Telecommunications/ Transportation 电讯/ 运输 1321 7.0%

Chemical/ Petroleum 化工/ 石油 943 5.0%

Construction/ Engineering 建筑/ 工程 532 2.8%

Media/ Advertising/ PR 媒体/ 广告公司/ 公关公司 408 2.1%

Total 总计 18980 100%

CEOs / MDs / GMs / VPs / Directors 执行长/ 行政总裁/ 总经理/ 副总裁/ 总监 6079 32.0%

Procurement Heads / HR & Admin Managers / Executive Secretaries 采购主管/ 人事及行政经理/ 行政秘书 5518 29.1%

Corporate Travel Managers / Consultants / Coordinators 企业旅游经理/ 顾问/ 联络人 2829 14.9%

Sales / Marketing / Directors / Managers 销售市场总监/ 经理 2477 13.1%

Financial Controllers / Managers 财务总监/ 经理 1864 9.8%

Others 其他 213 1.1%

Total 总计 18980 100%

Breakdown in China

Beijing北京市 4720 24.9%

Shanghai上海市 4672 24.6%

Guangdong 广东省 3078 16.2%

Shandong 山东省 787 4.1%

Jiangsu 江苏省 646 3.4%

Sichuan 四川省 557 2.9%

Zhejiang 浙江省 461 2.4%

Tianjin 天津市 430 2.3%

Liaoning 辽宁省 424 2.2%

Fujian 福建省 409 2.2%

Hubei 湖北省 335 1.8%

Henan 河南省 318 1.7%

Hebei 河北省 280 1.5%

Guangxi 广西省 236 1.2%

Heilongjiang 黑龙江省 200 1.1%

Shanxi 陕西省 194 1.0%

Hunan 湖南省 175 0.9%

Shanxi 山西省 135 0.7%

Chongqing 重庆市 128 0.7%

Hainan 海南省 126 0.7%

Jilin 吉林省 121 0.6%

Jiangxi 江西省 113 0.6%

Gansu 甘肃省 101 0.5%

Yunnan 云南省 97 0.5%

Anhui 安徽省 90 0.5%

Guizhou 贵州省 89 0.5%

Xinjiang 新疆 22 0.1%

Qinghai 青海省 19 0.1%

Ningxia 宁夏 17 0.1%

Total 总计 18980 100%

Circulation 总发行量 | 18,980 双月刊 Bi-Monthly

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TTG-BTmice DIGITAL

TTG Show Daily

Up to 30,000 Print Copies and 28,000 Digital Subscribers.展会期间实体印刷发行量高达30,000，且电子刊物发行量达28,000份。

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The TTG Show Daily series delivers the freshest news, developments and insights from an Asia-Pacific perspective, live every day from participating major travel industry events around the world.

Each TTG Show Daily is published by one or more relevant TTG Travel Trade Publishing core titles and distributed on-site at the event daily. All daily issues are also circulated in digital format, beyond the event grounds to industry readers of the regular titles. Being seen in our dailies is the optimal way for you to strengthen your presence and maximise exposure in front of all those high quality buyers at the tradeshows.

TTG一系列的展会日报在全球各主要旅业活动中发行，每日提供最新展会信息及亚太区域观点。每份展会日报皆由TTG辖下之一份或多份相关媒体的编辑群合力制作，且每日发行。所有展会日报亦会发行电子版，将信息传递予展会以外的一般读者。

在展会日报中曝光，将是对那些高质量展会买家强化企业形象及提升认知度的理想渠道。

Official ATF Daily 1January 12, 2012 • Manado • Republic of Indonesia

Visit Hertz @ Booth #G30

Participants of ASEANTA’s Board Meeting on Tuesday, chaired by president Wiryanti Sukamdani (centre). In a earlier report submitted to the ASEAN NTOs, the association said it had formed the ASEANTA+3 tourism club last year, following in the footsteps of the ASEAN NTOs’ collaboration with its dialogue partners, China, Japan and South Korea. ASEANTA has also requested that ATF-related events be managed by the association or a company affiliated to it.

ASEANTA lobbies for bigger role

“The branding en-hances individual countries’ marketing plans, amplifying their message. It leverages on the unity of ASEAN and allows countries

to multiply their destination marketing power.”

Md Riza Md YunosDeputy permanent secretary

(Industry and Entrepreneurship Development)Brunei Tourism

“The promotional activities and the de-livery of the tourism products and services should fulfil the brand promise, which is Feel the Warmth.”

Victor WeeChairman

Malaysia Tourism Promotion Board

Viewpoint What do you think of the branding?

ASEAN readies umbrella brandBy Mimi HudoyoTHE promotion of ASEAN un-der the Southeast Asia: Feel the Warmth branding is finally set to hit the ground running, after being plagued by disagreements over the inclusion of the ‘ASEAN’ word and funding.

A four-year marketing plan has been outlined, with intra-ASEAN travel and arrivals from its dialogue partners being the focus this year, community-based tourism and nature in 2013, MICE in 2014, and long-stay senior travellers in 2015.

Tourism Authority of Thai-land deputy governor Asia and South Pacific, Sansern Ngao-rungsi, told the Daily that the

NTOs collaborate to put flesh on the bones of Feel the Warmth campaignworking group is hammering out an action plan, and that pro-grammes are expected to be up and running by the first quarter.

The annual budget is US$200,000, with US$160,000 going to marketing and promo-tions and the rest to product de-velopment and research.

At press time, the proposal drawn up by the ASEAN Mar-keting and Communication Working Group, led by Thailand, had yet to be endorsed by the ASEAN tourism ministers who were at their meetings. However, this is likely to be approved, giv-en the adoption of the new logo at ATF and the fact that NTOs have already started submitting

marketing highlights to be con-sidered under this branding.

ASEANTA has also agreed to the new tagline and has of-fered the use of its website, www.southeastasia.org for promo-tions.

Part of the plan is to “pig-gyback” on existing activities by the individual NTOs, which have been invited to recommend products to be featured.

Sansern said: “The idea is to pool common products and activities to promote under the banner of ASEAN, Southeast Asia: Feel the Warmth.”

For instance, playing up the fact that UNESCO heritage sites can be found across ASEAN

countries is one idea. Member countries inter-

viewed were supportive of the campaign, explaining that it en-hances their marketing efforts.

Indonesia’s Ministry of Tour-ism and Creative Economy in-ternational tourism marketing director, Nia Niscaya, said: “The strategy is in line with ours. In-tra-ASEAN travel is our focus, while China and India are our emerging markets.

“The ASEAN campaign is an extension of what Indonesia is doing.”

Philippine Department of Tourism secretary, Ramon R Jimenez, too, said the campaign resonated with the country’s des-

tination marketing, the operative word being ‘warmth’.

“We hope to leverage on the ASEAN campaign to highlight our tourism strengths – biodi-versity, ecotourism, diving, cul-ture and history,” he added.

ATF-day1 p01-gc.indd 1 1/11/12 7:27 PM

Official ATF Daily 4January 15, 2012 • Manado • Republic of Indonesia

Visit Hertz @ Booth #G30

Laos will host ATF 2013, to be held in its capital city from January 17-24. Some 500 buyers are expected to turn up at TRAVEX, which will showcase the latest in ASEAN products and services. Read about the country’s rapid development on page 3.

See you in Vientiane next year

Chills in Europe start to biteBy Brian HiggsAN ATMOSPHERE of auster-ity is sweeping across Western Europe, slaying even the strong-est of longhaul markets such as Germany.

Buyers and sellers the Daily spoke to painted a picture of de-clining leisure and MICE num-bers and requests for cost-effec-tive alternatives, necessitating changes in the ways they conduct business (see story below).Judy Lum, group vice-pres-ident, sales & marketing, Tour East Singapore, which handles European FITs to Asia and some group series with stopovers in Singapore, said: “All my Europe-an markets are down compared

Asia being turned to for shortfall, as numbers slide and budgets shrinkto last year. The UK and Ger-many are weak, with business from some (travel consultants) dropping by 15-30 per cent. Italy saw a 30 per cent drop and Swit-zerland saw a nine per cent drop.”Lum said Tour East would turn to alternative markets such as China, India, South America and Eastern Europe to make up the numbers. “We have many in-coming enquiries from the Czech Republic, Bulgaria and Poland.”It is the same story at Kuala Lumpur-based Asian Overland Services Tours & Travel. Assistant director business development, Noor M Ismail, said: “Our top two markets, Germany and the Netherlands, saw 20-30 per cent

and 10-15 per cent drops in 2011 compared to the year before,” he said. “Out of 10 group bookings, two or three don’t book the en-tire package, but go to hotels di-rectly and arrange their own air-port transfers. They used to stay in four-star hotels and above; now, budget to three-star plus. There are also half the number of series departures these days.”Philippe Roussel, product manager of Paris-based Asie Voyages, said: “Outbound traffic is decreasing due to a combina-tion of people having less money, more taxes and a weaker euro.”“My customers now spend 1,000 euros (US$1,270) for a one-week vacation, excluding

airfare, compared to 1,200 euros in the past,” he said. “They also look for cheaper options like homestays, compared to beach and hotels previously.”Karl Hellgren, managing di-rector of Ghislenghien-based B.E.I., which organises Belgian incentives, said his clients were also booking much later. “It used to be at least one year in advance, now it’s months, some-times weeks even. Corporates are booking as and when they can secure the budget to travel.”

Corporate buyer Monique Petrus, country manager assis-tant, business travel & incentives department, of Nokia Benelux, confirmed the cost-cutting. In-

centives have been reduced from five to four nights, with smaller groups and cheaper destinations preferred, she said. “We manage everything ourselves with no DMC involved. We go straight to the hotel for negotiations.”

ASIAN sellers eager to keep European traffic flowing have developed alternative ways to tickle the fancy of these longhaul travellers.Panorama Destination general manager, Raka Ramayana, told the Daily that the company was ready to “lower our margin to reach a price that is acceptable to us and our partners”, which involves manoeuvring around exchange rates. As well, the agency intends to develop periodic promotional fares by working with hotels. For instance, offering cheaper per day rates but for a longer period of stay, appealing to the traveller’s sense of getting a bargain.

The Seminyak Beach Resort director, Herdy Sayogha, said creative packages targeted at Europeans who could “still afford to travel” must be developed to stay competitive, which requires identifying clear segments and going after them.Asian Trails Indonesia managing director Andre Seiler added: “We have begun targeting alternative markets like Eastern Europe. We also have started working with more niche operators, specialising in honeymoons, adventure travel and high-end.”Over in Thailand, Buffalo Tours account manager, Hayo Massop, said the agency would also offer itineraries that “clients cannot recreate on their own”, putting together unique product combinations. – Mimi Hudoyo and Brian Higgs

Tough times call for innovative ideas

ATF-day4 p01KY copyKY.indd 1

1/14/12 7:10 PM

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TTG-BTmice China-January/February 2012 1

然說明瞭市場有些疲軟。

熱門商務航線表現欠佳

平安證券行業分析對商旅出行情況的

景氣前景也不看好，在去年年底期間，國

內航空運力運量呈現小幅下跌趨勢。市

場票價持續下降，說明瞭市場需求不足，

在此情況下，各公司開始主動減少運力投

入。而當前的市場也並未表現出轉好的趨

勢，因此票價很有可能還將進一步走低。

雖然近期和遠期的訂座水平均呈現上升

趨勢，但元旦前后市場機票預訂仍將維持

低位元狀態。

票價繼續下滑，並接近預測的900元左

右水平，說明市場總體上升的動力不足，尤

其是公商務需求的減弱，直接壓制了國內

票價水平的上升，企業經營狀況不佳直接

拉低了艙等收入的表現。

實際情況也確實如此，記者不久前通過

去哪兒網查詢，發現北京到廣州、上海到

廣州等傳統商旅熱門航線也格外清淡，

2011年12月第一週飛上海的最低裸票價格

甚至擊穿400元，並保持了長達一周的低價

期，直至周日才重回400元。

2012年取決于國際線路行情

雖然國內航線機票價格沒有波動，但是

目前國際航線已開始升溫，最旺的就算是

澳洲航線了。

不過，除此之外，其他航線的情況依然

不溫不火，歐美日等航線情況均表現一

般。多家業內機構都預測，今年的國際旅

遊情況會比去年略有上升，不過總的來說

依然難有爆發增長。

而更令航空公司頭疼的是，海外經濟形

勢的落寞依然難以刺激國際市場的長期

增長。據海通證券分析預測，2012年航空

Forecast for 2012商務旅行支出持續增加 謹慎執行商旅審批

VOL.53CASE STUDY　展會融合藝術與汽車 呈現未來市場趨勢 14

CASE STUDY　金磚五國領導人峰會提升三亞會展接待能力 15

INDUSTRY VIEW　金融行業會獎活動講求時效性、性價比 16

DOMESTIC REPORT-GUANGDONG　廣東須快馬加鞭 迎上市場需求 17~19

DESTINATION-HK　酒店業者樂觀、審慎迎接2012年 20

市場將持續處于下滑勢態，能否改變這一

局勢將取決于國際線路的冷熱。從行業供

需看來，除非國際線的需求量出現大幅增

長，從而帶動供求關係的轉變，否則，現今

供需弱平衡的狀態將會持續，這將會抑制

客座率和票價的增長，進而抑制收入的增

幅。

公務需求呈現疲軟 機票價格保持高性價比[ 劉欣怡—採訪報道 ]

根據去哪兒網信息顯示，廣州—北京這

條熱線的機票價格近期也受到航空淡季

的影響。多個地區的機票都長期保持了3

到4折的「高性價比」價格。

業內人士表示，11、12月都是傳統淡季，

從這一輪情況來看，票價下跌接近900元

水平，這也反映了整個航空市場增速的放

緩。整個市場都靜待着元旦和春節的刺

激，特別是國際航線情況，恐怕整個行業

2012年的增速也不容樂觀。

飛三亞旺季票價反低

經過十月長假高峰之后，年底兩個月是

航空市場的傳統淡季。機票價格大概比

十一長假前下降了30%左右。不過，行內

人總覺得這個淡季似乎有些漫長，慢熱的

票價依然沒有起色。

以國內遊來看，現在的機票性價比還是

很高的，飛成都、重慶、武漢、長沙機票價

格都在3折，到杭州溫州也就4.5折以內，

去青島、三亞、海口甚至跌到2折。

推促銷還不是為了刺激出遊，現在機票

價格的下調幅度已達到了700~800元。某

業者向記者表示，現在恰逢旅遊淡季，機

票價格的下跌也反映了人們出遊熱情的低

迷，因此大部分市場都會搞促銷活動。

雖然按理來說，三亞、海口已經進入旅

遊旺季，不少北方消費者會選擇去溫暖

宜人的三亞過冬，不過2折左右的票價依

澳門旅遊局啟動「獎勵旅遊激勵計劃」

January/February 2012

10~11

撥澳門旅遊局今年宣佈實施「獎勵旅遊激勵計劃」，繼續協助推動商務旅遊發展。

計劃的對象及適用範圍包括在澳門籌辦「獎勵旅遊」的主辦單位及/或策劃者、獎勵活

動、團隊建活立動、頒獎晚會及活動涉及之本地交通，而獎勵旅遊規模須達50名或以上非

本地參加者，並在澳門最少連續住宿2晚酒店。按實際支出計算，每位海外參加者最多可獲

支持澳門幣$300元于澳門進行獎勵旅遊活動。符合「獎勵旅遊激勵計劃」資格的申請者，

必須遵守相關條款及細則，同時要遵守申請程式及付款應遵事項。

澳門旅遊局于2009年5月推出「支持澳門旅遊業界方案」，其中，「激勵商務旅遊市場發

展計劃」一直受澳門業界歡迎；今年啟動的「獎勵旅遊激勵計劃」是該計劃的延續。

2012-1+2-03.indd 1 2012/1/17 12:50:53 AM

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TTG Travel Trade Publishing is a business group of TTG Asia Media

One Travel Trade Connection. Infinite Possibilities.TTG Asia Media’s Travel Trade Publishing group has been connecting Asia-Pacific’s travel industry with its leading trade publications since 1974. The one-stop integrated portfolio of print and online titles spans the leisure trade, corporate travel and MICE domains, reaching key decision makers, influencers and professionals in each sector. The group’s titles are widely acclaimed as the industry’s preferred read and chosen by advertisers as an effective marketing platform. With its online titles, circulation now reaches readers worldwide. Core titles include TTG Asia, TTG China, TTG India, TTGmice and TTG-BTmice China.

The Leading Travel and Tourism Publisher and Events Organiser In The Asia-Pacific Established in 1974, TTG Asia Media is at the forefront of the Asia-Pacific travel and tourism industry. Its authority encompasses the leisure trade, corporate travel and MICE domains. Through its three business groups, the company publishes leading regional trade titles for the travel industry, Singapore maps and guides for inbound tourists and organises international trade events.

www.ttgasiamedia.com

Singapore

TTG Asia Media Pte Ltd1 Science Park Road #04-07 The Capricorn Singapore Science Park ll Singapore 117528T (65) 6395 7575F (65) 6536 0896

Hong Kong

TTG Asia Media Pte LtdChina.com Inc11/F ING Tower No. 308 Des Voeux Road Central, Hong KongT (852) 2237 7282F (852) 2806 0646

TTG Asia Media | Offices Email: traveltradesales@ttgasia.com Corporate Website: www.ttgasiamedia.com

China

TTG Asia Media Pte Ltd (Beijing)9/F, Tower A, Thunis Development Bldg No. 11, Hui Xin Dong Street Chaoyang District, Beijing 100029 PRC T (86-10) 8410 5922

TTG Asia Media Pte Ltd (Shanghai)No.10 building, 99#Tianzhou Rd, Xuhui DistrictShanghai 200233 PRC T (86-21) 5445 1012