Your Home Ideas

Frequency: 11 issues per year

Volume: 196-212 pages

Trim size: 203x275mm

Circulation: 45 000 copies

Published in Ukraine since: 2005

About the Magazine

The magazine provides advice for consumers about to repairing and renovating their homes

The recommendations are practical and easy to follow

The magazine publishes high quality materials, which passed quality control

Every article about repair and renovation features detailed cost estimates for materials and labor

The magazine publishes reviews of building and decoration materials, furniture, and equipment for middle class-oriented consumer markets

The magazine holds the leading position in circulation and in affluence of its audience in Ukraine in its segment

One of the top-20 read monthly magazines in Ukraine

Issue sections

“Market News”Information about new products available in the Ukrainian market: construction and finishing materials, accessories, and household appliances.

“New Apartment” Completed designer projects for apartments. High-quality designs, innovative solutions, quality materials, cost estimates.

“Design Project”Offers re-zoning and interior design projects for standard apartments in 3-D computer graphics. Each project is followed by explanations with cost estimates, as well as re-design options.

Issue sections

“Ideas” A collection of articles featuring innovative design solutions of pressing and complex architectural and planning problems.

“Furniture, Decor Elements, Household Appliances”Detailed reviews of furniture, decor elements, and home appliances from Ukrainian and foreign manufacturers. The reviews include price estimates.

“Design from A to Z”Series of notes about the basic concepts and methods of interior design. The examples of completed projects and recommendations.

Issue sections

“Project”How to repair a specified apartment or a specified room such as bedroom, bathroom, or kitchen. The repair process, terminology, possible problems and solutions are covered in great details. The reader gets acquainted with modern techniques used in reconstructing apartments.

“Materials”Market reviews for materials used in construction, repairs, surfacing, and wall, floor and ceiling finishes. The articles offer comparative market analyses of materials, their technical features, and their price estimates.

“The House from Outside and Inside”This section features information on interior elements of the modern country house, as well as examples for structuring storage areas and outlying buildings.

Issue sections

“Constructions”Comprehensive reviews offer comparative market analysis for constructional elements, such as doors, windows, and stairs. Besides manufacturers, the section lists companies offering installation services.

“Problem”Articles analyze potential problems arising from choosing, reconstructing and arranging living premises. The section features materials related on repair and construction services.

“Equipment”Reviews of equipment for apartments or houses.

Issue sections

“Let’s Build a House!”New technologies for construction of residential suburban cottages from modern building materials. Construction budgets. Recommendations regarding development and design.

“Landscape”Examples of beautiful landscaping plans followed by expert advice.

“Letter of the Law”The section covers legal aspects of residential reconstruction, problems in purchasing, selling, and insuring real estate.

The Audience

Reader DemographicsAccording to TNS Ukraine, PMI Regions 2011/1

53,5% Male, 46,5% Female 67,4% belong to 25-54 years age

segment 65,6% Married 62,2% have children 75,2% employed 59% with higher education 75,6% contractors, 11,4% business

co-owners, 5,4% small businessmen 25,6% with average income, 23,5%

with upper-average income, 19,3% with below the average income,12,2% with high income

25,8% professionals, 19,2% workers, 12,2% students, 11,9% entrepreneurs, 8% clerks, 6% chief officers, 5,3% housewives, and 3,6% unemployed

Customer characteristicAccording to TNS Russia

Type of repair work of interest53% renovation, 40% major repair, 24% reconstruction

Models of housing repair of interest43% all types of repair and construction works accomplished by specialists, 42% some types of repair and construction works accomplished by specialists, and15% repair and construction work accomplished independently.

Factors determining interest to the magazine68% apartment repair, 60% apartment furnishing, 19% cottage furnishing, 17% cottage construction, 14% professional interest, and 13% cottage repair.

Circulation Summary

“ Your Home Ideas” specialized in reaching people, who are planning renovation, reconstruction, interior re-design, either on their own and or with assistance of qualified contractors.

Each issue is prominently displayed in thousands of retail outlets throughout Ukraine.

A part of its circulation is carefully placed in the hands of key individuals who are influential in home repair, construction, and design field: interior designers, construction architectures, decorators, and representatives of construction firms.

Distribution Channels

Supermarkets 48%

Newsstands 46%

Paid subscriptions 4%

Direct mail 1%

Specialized Trade Shows 1%

Advertising deadlines

Issue Number Issue Dates Space Deadline Material Due Payment before On Sale Date

#02(73) 2012 December-January 11 Dec 2011 21 Dec 2011 02 Jan 2012 17 Jan 2012

#03(74) 2012 February 24 Jan 2012 03 Feb 2012 18 Feb 2012 21 Feb 2012

#04(75) 2012 March 28 Feb 2012 09 Mar 2012 18 Mar 2012 27 Mar 2012

#05(76) 2012 April 27 Mar 2012 06 Apr 2012 22 Apr 2012 24 Apr 2012

#06(77) 2012 May 30 Apr 2012 11 May 2012 20 May 2012 29 May 2012

#07(78) 2012 June 29 May 2012 08 Jun 2012 24 Jun 2012 26 Jun 2012

#08(79) 2012 July 03 Jul 2012 13 Jul 2012 29 Jul 2012 01 Aug 2012

#09(80) 2012 August 07 Aug 2012 17 Aug 2012 02 Sep 2012 04 Sep 2012

#10(81) 2012 September 04 Sep 2012 14 Sep 2012 30 Oct 2012 02 Oct 2012

#11(82) 2012 October 09 Oct 2012 19 Oct 2012 04 Nov 2012 06 Nov 2012

#01(83) 2013 November 13 Nov 2012 23 Nov 2012 09 Dec 2012 11 Dec 2012

The price list for advertisement placement

Prices in euro including VAT

Size in page fraction

Non-Bleed Trim

Prices in euro including taxes

Ads next to or between CONTENT

1/1 183×255 203×275 4100

2/1 — 2×(203×275) 5500

Ads in the “NEWS” section

1/1 183×255 203×275 3400

Ads in Editorial sections, excluding «NEWS», «NEW APARTEMENT», «DESIGN-PROJECT» sections

1/1 183×255 203×275 3000

1/2 171×120 203×141 2200 3/7 70×245 86×275 1900 2/7 46×245 61×275 1400 2/1 — 2×(203×275) 4800

Ads in CLASSIFIEDS

1/4 89×125 — 900 1/8 88×60 — 500

Ads in DIRECTORY

1/16 42×60 — 350

1/32 (b/w) 42×30 — 200

1/32 (color) 42×30 (without image) 250

address to 210 symbols 100

Ads on the COVER

second cover page. + 1/1 (first spread) — 2×(203×275) 6200

second spread — 2×(203×275) 5700

third cover page. + 1/1 (last spread) — 2×(203×275) 5000 second or third cover page — 203×275 4300

fourth cover page — 203×275 6500

Discounts for Ads placement

*For long-term Agreement:

Number of issues 3 4 5 6 7 8 9 10 11

Discount 6% 8% 10% 12% 14% 16% 18% 20% 22%

*For single payment of all issues according to the Agreement:

Number of issues 2 3 4 5 6 7 8 9 10 11

Discount 5% 9% 12% 15% 18% 21% 24% 27% 30% 33%

For several Ads publications in one issue:

Number of issues 2 3 4 5 6 и более

Discount 6% 9% 12% 15% 18% * Only one discount type applies Two or more discounts apply sequentially Advertising agencies receive commission 20% Guaranteed placement in a particular place + 10%. The cost of ads is not changed during the signed agreement period

Special project “Architects Consultations”

«Architects Consultations» is a popular project held by Your Home Ideas within the framework of large theme exhibitions. At the Your Home Ideas stand, the leading architects and design specialists consult visitors on home design, re-planning and repair works, give expert advice on choosing construction materials and finding contractors, etc. This activity enjoys wide popularity among the exhibition visitors

Contact

Advertising Department ManagerAddress: 14-A, Pimonenko str., of.: 5

Кyiv, 04050 Ukraine

Tel. +380-44-351-1805, Fax. +380-44-351-1803

e-mail: ivd-sales@kpmedia.ua