your goals: communicate with key audiences connect with influencers build word of mouth create a...
TRANSCRIPT
Your goals:
Communicate with key audiences
Connect with influencers
Build word of mouth
Create a community
Collaborate
Conduct conversations
Extend your reach
Share information
Your goals:
Communicate w/ key audiences
Connect with influencers
Build word of mouth
Create a community
Collaborate
Conduct conversations
Extend your reach
Share information
What social media does:
Communicate w/ key audiences
Connect with influencers
Build word of mouth
Create a community
Collaborate
Conduct conversations
Extend your reach
Share information
And on a scale that is hard to fathom.
Social marketing is using web 2.0 tools, sites and services to promote your organization’s products, ideas, issues, agendas and services.
Putting your toe in the water
Listening
Rural Electric Coop Iowa -- 1,180,000
Living with Energy Iowa -- 410,000
Energy conservation Iowa -- 1,930,000
Electrical safety Iowa -- 1,840,000
Call 811 Iowa -- 503,000
You’d better make the time
Start listening.
Google searches20+ blogs in your field AND related fields
What is RSS?Reader options - PCReader options - Mac
Let’s take a break
Make your list and
check it twice
Wading into the water
Commenting on other blogs - good times and bad
Be a resource
Reaching out to bloggers
Authenticity and transparency
Responding the right way
Get the right person to respond
Always identify yourself
You’re at their house - have good manners
Understand the conversation is in control
Responding the right way
Hey everyone --
Great discussion you’re having here. Thanks for caring about this issue. My name is Bob Smith and I’m the VP of Communications at Linn County’s REC.
I wanted to respond to a couple of the comments specifically…
Be a resource• A real person to contact. No info@
• A phone number
• Links to 3rd party stories/blog posts/NYTimes articles etc.
• A link to your flickr page so they can download and use photos/charts/screenshots
• Fact sheets
• A link to your YouTube channel so they can download/embed video segments
• Blogroll - links to other sources
• Podcast interview with your key stakeholder, CEO etc.
Word of Mouth on the Web
On steroids
Persistent -- Google never loses anything
Amplified -- exponential reach
Reaching Out
Brevity
Timeliness
Transmittable (can’t share, don’t care)
Pitching bloggers
This is not your daddy’s media pitch.