KWIK ZIP Truck Advertising

Utilizing the KWIK ZIP Graphic System, EPIC Media Group has marked the fleets of dozens of Fortune 500 Companies, including

Disney, Mercedes-Benz, Bridgestone, Nissan, Jack in the Box, Subway, SuperValu Family of Grocery Chains, Nestle, Dunkin

Donuts, DeBeers, Dean Foods, and Walgreens.

KWIK ZIP Helps LondonWaste – Press Release 04

LondonWaste Graphics 06

KWIK ZIP Graphic System 11

Table of Contents

Check out our photo gallery online! www.EpicMediaGroup.com

EPIC developed the KWIK ZIP for the highly competitive US trucking market to help our clients increase their sales and market share by utilizing the free billboard space on the sides of their vehicles.

With the KWIK ZIP, reusable vinyl graphics can literally be zipped on or off in a few minutes to easily and quickly change graphic messages.

Disney does 10 seasonal Fleet Ad

TM

campaigns per yearAlternating brand and event messages. The graphics

for each new campaign are changed-out overnight

SuperValu Family of Grocery Chains Jewel-Osco, Chicago

The KWIK ZIP can be installed in any weather. Existing decals don’t need to be removed,

nor is it necessary to do any paint or body work, prior to installation.

How other EPIC clients use their Fleet Media space profitably.

SuperValu Family of Grocery Chains Albertsons, Los AngelesEpic Installed KWIK ZIP frames and graphics on both sides of (20) 50’ trailers, per day.

KWIK ZIP Tool

KWIK ZIP Graphic SystemSpeed KWIK ZIP it! Frames and Graphics are installed on both sides of a 53’ trailer in less than 30 minutes.

Magazine Pages on Wheels EPIC’s Ultra-High Print Resolution ensures crisp images with rich and vibrant colors that look like beautiful, glossy magazine pages.

Extraordinary Strength. The KWIK ZIP Rugged 28 oz. Fleet Vinyl was especially designed for the tough trucking environment. When installed, it is smooth and seamless.

Anti-Graffiti The printed graphics are top coated with EPIC’s proprietary high performance Armor Shield. It provides a scuff, UV and Anti-Graffiti Shield .

Refrigerated truck BenefitsThe KWIK ZIP soft side graphic offers 2 additional layers of insulation to both truck sides. The hot sun rays are absorbed by the soft side graphic, which is held slightly off the truck side by a thin layer of air, so the hot graphic does not touch the truck side. Decals transfer this heat directly into the truck body.

The KWIK ZIP reduces refrigeration unit fuel usage, saving money and reducing emissions, a very nice green thing. This helps to ensure that temps in the truck body stay within acceptable ranges.

With the use of KWIK ZIP, COSTCO Sells the Fleet Media Space to it’s Vendors. With the KWIK ZIP, its easy to turn your fleet into a profit center by selling the media space.

Valero: “All the Music You Can Drink” This is one of the best Fleet Media CALLS TO ACTION that we’ve developed. Valero’s program gives away a free music download with the purchase of a large drink. They purchased 1.5 million music cups and initially thought this promotion would last for 4 months and end when the cups were all sold.

Within 3 weeks they contacted us to say that all 1.5 million cups where sold. The program was so successful that they needed to have new graphics ASAP. New graphics were immediately installed to promote their new private label sports drink (see next page).

They are so thrilled with the success of both programs that we are currently doing a new fleet graphic program every quarter.

Recent Success Stories

Preparing to cut graphic down for the straight truck

January of 2011, 3pm5 years later, EPIC cuts old graphic down to fit a new 28’ truck.

The 5 year old cut down graphic still looks like new

January of 2011, 3:30pm 5 year old graphic still looks like new.

Initial installation 2005

Day One, May 2006Just completed brand new frame and graphic installations.

KWIK ZIP vs Brand New Decals

Images are interrupted by 5,000 rivets.

Smooth, seamless, glossy and unforgettable images.

For the same number of impressions: Spend only $1 on your Fleet Media - vs - $100 on outdoor or $300 on TV.

MEDIA FORM CPM COST INCLUDES PRODUCTION

Your Fleet MediaWith KWIK ZIP Graphic System $ 0.10 YES

OutdoorRotary Bulletins $10.00 NO

Radio:30 Network $10.85 NO:30 Spot $11.95 NO

Magazine4-color page Newsweeklies $11.76 NO4-color page Women’s Fashion $11.91 NO

Television:30 Early AM network $19.15 NO:30 Primetime network $29.95 NO:30 Early News network $14.25 NO:30 Late Fringe network $29.75 NO:30 Primetime Cable $10.85 NO

Newspapers1/3 page black & white $26.65 NO

MEDIA FORM MARKETING $ RATIO # IMPRESSIONS

Your Fleet Media with KWIK ZIP $1

SAMEOutdoor $100

TV $300

National Media CPM Cost Comparison

EPIC Media Group & The KWIK ZIP Graphic System605 S. Douglas Street, El Segundo, CA 90245

Phone: 310.827.8800 • Fax: 310.827.5800

www.EpicMediaGroup.com

Edward Potkay, National VP of Sales ed.potkay@EpicMediaGroup.comPhone: 617.371.7534 • Fax: 615.628.4900