your farm and ranch toolbox - amazon web...

Your Farm and Ranch ToolboxBreaking Down the Value Proposition

Kasey Mock

Kasey Mock

Austin, TexasDirector, KW Farm and Ranch Division

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3 Your Farm and Ranch Toolbox

• KW Farm & Ranch is where North America’s most influential land professionals choose to do business.

• KW Farm & Ranch is the land division of Keller Williams Realty, the largest real estate franchise company in North America.

• KW Farm & Ranch agents are local, influential, results-driven individuals backed by the most innovative company in the real estate industry.

Your Farm and Ranch Toolbox4

About Farm & Ranch

• KW Farm & Ranch agents and brokers are held to the highest standard of business and professionalism to exceed your needs and expectations.

• When you work with KW Farm & Ranch you aren’t just working with a local real estate agent. You are hiring a vast network of dedicated farm and ranch land professionals.

• We are committed to your land legacy.


About Farm & Ranch


• Co-founded in 1983 • Largest real estate franchise company in North

America• Agent-centric• Education-based• Technology-driven• Profit Sharing• Client-focused

About Keller Williams Realty


www.kwfarmandranch.com


See All Agent Listings


Exposure through kw.com


Community Page on myKW


Exclusive Marketing Materials


Vendor Discount Program

• Leverage residential, commercial, luxury

agents

• Co-brand campaigns

• Receive referrals

• Recruit


Agent Network


• Webinar Series

• Mentorship Programs

• Regional Events

Education

Lands of America

FARM & RANCH

•18 Million Page Views a Month

•3.4 Million Unique Visitors

•60% New to Site

• +Enhanced Mobile Website


Lands of America

Basic Seller Membership (Valued at $399 or higher)

• Free for Keller Williams Farm & Ranch Division members

• Your property listings will be advertised on the Lands of America Partner Network of 350 websites

• You will receive full access to more than 166,000 comparable sales


Lands of America – Basic

• Platinum membership runs $999.95 -$1,299.95 per year

• Division members will receive $400 per year or $100 per quarter off the purchase of a platinum membership


Lands of America – Platinum

• Listings appear at top of search results

• Company logo appears in search results

• Exposure on LoopNet.com

• Includes syndication to LandandFarm.com

• Link your listings to your website


Lands of America – Platinum Benefits


• Fastest growing rural land marketplace—57% new visiting buyers every day

• Easy to use—listed by property type for easy searching

• Division members will receive a discount on a LandAndFarm Premium Membership $399.95 per year or $129.95 per quarter

Land And FarmAdditional Offerings

• Keller Williams agents who have joined the Farm & Ranch group, but have not yet paid their dues, are considered Community members

• Community members are able to market their listings on the KW Farm & Ranch site and on Lands of America (in a limited capacity) via a community account

• Community account listings will appear after all paid members' listings


OptionsKW Farm & Ranch Community Members

Get a KW Farm & Ranch Division Membership.

Sign up at www.kwfarmandranch.com to

obtain a Farm & Ranch membership.


Membership

http://www.kwfarmandranch.com/

Lands of America will receive notice that you

have joined the division. As soon as we are

notified, an account manager from Lands of

America will reach out to you personally.


Lands of America Account


Exclusive KW Farm & Ranch PropertyVideo Microsite Program

A Property Video Microsite Program has been developed for KW’s Farm & Ranch division. Your basic FREE membership includes a video microsite for every one of your listings automatically created, updated and delivered directly to your inbox.


Video Microsite


The property video microsite program

delivers the power of video marketing

developed to generate more leads and

deliver an enhanced consumer experience.

Video Microsite

Why video?

• Video can improve first-page Google rankings by more than 50X

• 70% of home buyers watch video home tours and look for a video on a website

• Video promotion is over 6X more effective than print or online

• Agents have collectively seen a 40% hike in profits from video marketing alone

• 92% of mobile viewers share video

• 88% of visitors stay longer on a website where a video is displayed

• 73% of homeowners say they’re more likely to list with an agent who plans to market with video


Video Microsite

Benefits

• Property video tours created directly from listing data

• Tour URL automatically delivered to your inbox

• Automatic microsite updates if listing information changes

• Instant email notification from interested home buyers Increase your listing exposure on search engines

• Gain valuable digital brand identity via video marketing

• Increase your social networking leads


Video Microsite

Here are the four best ways to use your FREE membership.

Gain more exposure and valuable SEO for your listing.


Membership

Share on your social

networks

Post to your blog and

website

Email to your prospects

and sellers Post IDX version to

your MLS


Get even more benefits with the upgraded

membership.

Upgraded Membership


The KW Farm & Ranch agent upgraded program takes the basic membership to a whole new level with enhanced branding, SEO additional marketing tools and video content marketing.

Upgrade Features:

• Full agent branding – headshot and contact information

• Full, IDX, and mobile microsite URLs• Video home tours of all your listing inventory • Call to action tabs—schedule an appointment

Upgrade


• Social share• Microsite analytics and sellers reports• Marketing tools – fliers, epostcards,

and QR Codes• Additional Vpin windows – easily add

your own videos:• Agent profiles• Community• Aerials and land• Marketing trends

Upgrade

• More exposure

• More digital power and more leads


Upgrade

Add mobile

URL to your

signage

Agent listings –

promote all your

listings in one

web location

Dynamic

activity and

sellers

reports

Professional flyers,

ePostcards,

and QR Codes

Instantly share on

all your social

networks

• Property buyers are searching for relevant video content.

• Be seen as the expert in your local area.• Add meaningful content to your listing videos.• Add information about:

• Communities• Land• Agent profiles• Market trends


Set Yourself and Your Listings Apart

Auto created listing videos ready to share or edit as you see fit

• Ezflix mobile app for iOS and Android• Shoot new video content• Shoot new photos • Add music and voiceovers• Edit directly in the application• Upload videos to your microsite• Share listings and videos to social media, YouTube, real estate

portals


ezflix

Where to learn more?Kasey MockDirector of Operations | KW Farm & Ranch DivisionDirect: 512-330-3256Email: [email protected]

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