1 Global Talent Acquisition

Your employees’ brand IS your company brand

Bridging the gap in your organization to create success

2 Global Talent Acquisition

The concept of personal branding is certainly not new…

‘A good reputation is more valuable than money.’

Socrates

Publilius Syrus

‘The way to gain a good reputation is to endeavor to be what you desire to appear.’

‘A good reputation is more valuable than money.’

‘The way to gain a good reputation is to endeavor to be what you desire to appear.’

3 Global Talent Acquisition

Today, we just live in a more complex environment

Personal Brand

• ‘Personal branding' is simply a newer term used for describing someone’s reputation

• How individuals describe themselves and how others would describe them: mannerisms, style of dress, expertise

• Today, personal brand also includes individuals online and their social media presence

Corporate Brand

What is a personal brand and how does it differ from a company brand?

• Organizational brand is how consumers perceive the company

• Employment brand is how those same individuals perceive what the potential benefits would be if they were to work at your organization

• Similar to someone’s ‘personal brand’ a company brand is the reputation the organization has in the marketplace

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Companies brand themselves online through their website, blogs and other social media platforms • Our team members and candidates also brand

themselves online everyday (whether they know it or not!)FB, Twitter, Instagram, Pinterest, G+

Branding ourselves online

• LinkedIn, the world’s largest professional network, is

Dell’s primary focus for branding our teams

5 Global Talent Acquisition

How do we make the connection between our employees’ LinkedIn profiles and our company brand?

Savvy candidates also review your online properties. They will research the recruiters, hiring leaders and others they know with the company or that are on their interview panel

In today’s marketplace, your employees’ are part of your overall company brand identity – especially online

Candidates (much like consumers) research a company prior to applying and/or interviewing

Your employees’ LinkedIn profiles directly impact the impression that candidates have of your organization!

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How does branding ourselves benefit us and our brand?

Candidates (and consumers!) will seek you out, will be attracted to your organization, want to buy your products and/or services and will want to work for you

Personal Brand

Corporate Brand

People will seek you out and want to network with you, work with you or work for you

7 Global Talent Acquisition

Primp your Profile (PYP) is a module of our Hire the Best program (also offered as a stand-alone session for Dell’s individual contributors) which was designed for our hiring leaders across the globe.

Hire the Best (HTB) is an action-oriented program designed to educate our leaders on how to attract the best talent including:

• Taking a proactive role in attracting diverse candidates and providing an excellent candidate experience

• Leveraging social media and our employment brand • Understanding the importance of personal branding • Fostering strong partnerships with talent acquisition

HTB and PYP sessions are available in classroom, virtual or web based for course credit.

How Dell supports online branding and talent attraction

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Our goals and success

Initial goal of 500,000 exceed Now at over 700,000

Reached and exceeded goal of over 90% team members with LinkedIn profiles

Over 2,000 team members reached and over 50 sessions ran across the globe

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1) Have full executive buy in and sponsorship

2) Identify an owner/manager of LinkedIn account and company page

3) Create a robust communications plan

4) Have the proper resources available to create materials and roll out training

5) Culture counts! A company culture that embraces social media and branding will have more success with this type of program

6) Support a globally consistent employment brand that is true to your company environment, culture and genuinely reflects your employment value proposition (EVP)

7) Set program goals and objectives and share with participants

Get started today! Tips for creating a successful program

Thank you and connect with us on

LinkedIn!

Georgia Hybner, Asia Pacific Japan Program Manager

Jennifer Jones Newbill, Global Program Lead