your development solution partner

YOUR DEVELOPMENT SOLUTION PARTNERThe Developers’ Hotelier

development.TFEhotels.com

REASONS TO PARTNER

About TFE Hotels 3

Design and Technical Expertise 4

Focus on Profit and Asset Value 6

Development Case Studies 11

A Distinctive Portfolio of Hotels 21

People and Capability 37

Hospitality Partners 41

Key Leadership Positions 43

MORE WAYSTO INVEST

ABOUT TFE HOTELS

A JOINT VENTURE BETWEEN TOGA GROUP AND FAR EAST HOSPITALITY HOLDINGS, TFE HOTELS (TOGA FAR EAST HOTELS) IS A LEADING HOTEL OPERATOR ACROSS AUSTRALIA, NEW ZEALAND EUROPE AND ASIA.

• 50+ years of hotel experience in hotel management, design and development

• 70+ hotels in key destinations and capital cities• 10,000+ rooms under management• 3,000+ team members• Australian based head office and senior executive team• 4th largest Australian hotel owner• Delivers market leading returns and efficiencies to owners• A powerful gateway to Asia (our strongest inbound market) through

the strength of our joint venture partnership in Singapore• Strong European presence• Multiple external owners with growing portfolios under

TFE Hotels management

VIBE HOTEL CANBERRA AIRPORT

DESIGN AND TECHNICAL EXPERTISE

RENDEZVOUS HOTEL PERTH SCARBOROUGH

ONLY AUSTRALIAN HOTEL GROUP WITH IN-HOUSE END TO END DEVELOPMENT SOLUTION• Development Management

• Project Management

• Technical Services

• Provision of project specific Design Manual

• Briefing and coordination of Consultants

• Architectural Design

• Interior Design

• Cost Estimation

• FF&E Procurement

• Flexible operating structures

• Asset Management

• Refurbishment and Capital Planning


| 5

CENTRALISED MODEL FOR OPTIMAL OUTCOMES• Centralised Accounting and Finance, IT, Human Resources, Payroll, Sales,

Marketing, Revenue and Distribution with proven efficiencies • Procurement providing greater buying power • Centralised systems infrastructure • Dedicated asset management • Focused delivery on optimising investor returns

TALENTED SALES TEAM OF MARKET SPECIALISTS• 60+ sales force based in Australia and New Zealand • Significant sales representation in all global markets including India, China,

South East and Northern Asia, UK, Central Europe, Pacific & US• Strong partnerships with all ASX200 companies, major consortia, global and

local inbound and wholesale operators, OTAs, airline partners, entertainment and sporting organisations and federal and state government agencies

• Regional Teams with strong relationships • Specialised Meeting, Incentive, Conference and Event experts

CREATE MORE DEMAND• 1+ million qualified customer database• Integrated web platform in multiple languages • Global omni-channel presence through strategic partnerships with major

lifestyle, finance and airlines with global reach• Advertising and promotions, public relations and online marketing initiatives

centralised and strategically and globally planned • Regional marketing expertise

FOCUS ON PROFIT AND ASSET VALUE

ADINA APARTMENT HOTEL BONDI BEACH

| 7

REACH MORE GUESTS• 10+ regionally based revenue and distribution specialists• Access to market leading distribution systems and forecasting technology • Strong preferred partnerships with major online travel agencies• Direct bookings deliver 70% of total rooms revenue

OUR TALENT POOL• Strong and growing pipeline of talent developed through the TFE Hotels

ACADEME• 44% of hotel leadership roles filled internally • Dedicated People and Capability Team focused on professional development

across our award winning learning framework. This encompasses best-in-class leadership development, customer experience programs, specialist skills development and a suite of nationally accredited qualifications for Team Members

• Strong partnerships with hotel schools and universities including chairmanship of Industry Advisory Panels and directorships of Alumni Boards and Higher Education Boards of Australia’s leading Hotel Schools

OUR CUSTOMER EXPERIENCE PHILOSOPHYAt TFE Hotels, guests are at the heart of everything we do, and we understand guest satisfaction is not enough. Our business is built on relationships and it’s often the little things that deliver the most memorable customer and guest experiences.

We have created our own customer experience philosophy – Go MAD (Make A Difference). This is about enabling our people to create extraordinary guest experiences in every hotel, every day for everyone.

It is owned and facilitated by our leaders as they are the true champions of our guest experience culture.

Today, satisfied guests are not necessarily loyal guests. TFE Hotels have truly loyal guests – people and organisations who can’t imagine staying with, or doing business with, anyone else. We understand that customer loyalty is the result of consistently making people feel special, feel connected.

At TFE Hotels we Go Make A Difference every day.

development.TFEhotels.comADINA APARTMENT HOTEL MELBOURNE, FLINDERS STREET

ADINA APARTMENT HOTEL SYDNEY, CENTRAL

ADINA APARTMENT HOTEL FRANKFURT NEUE OPER

| 9

DEVELOPMENT CASE STUDIES

ADINA APARTMENT HOTEL ADELAIDE TREASURY

CHALLENGES FACED, SOLUTIONS, UPLIFT IN VALUE

E

E F

F

G

G

66

77

A4005

5

67

A4005

2

3

4

A400513

12

14

15

FROM ABOVE

Vinyl

MNG. OFF.

Carpet

ADM. OFF.

Carpet

LAMINATE FINISHEDFOLDING BENCH

SINK

LAMINATE

BULL NOSEDLAMINATEDBENCH TOP

2

A3110 OV

ER

HE

AD

SH

ELV

ING

OVERHEADSHELVING

OV

ER

HE

AD

SH

ELV

ING

PHOTOCOPIER

545

1070

1090

605

2855

2406

0

6160

FW

595 3255 980 3970 1800

WHERE NO DUCTEDSKIRTING, TIMBERSKIRTING TO BE

INSTALLED

DUCTEDSKIRTINGSTHROUGHOUTWALLS

7540

765

1.5302.210 1.720 1.830 1.970 1.150 270

4601.220

1.85

0

DESK BY TENANT

WASHER PLINTH

VINYL

FW

905 900

SHELVING

1 : 50A4005

BACK OF HOUSE 11

ADINA APARTMENT HOTEL SYDNEY AIRPORT

CHALLENGE

• Developer owned an existing office tower and had sub divided the land and sold the tower – presented a hotel development that proved to be not financially optimised primarily due to the cost to develop the car park. The building shape and carpark layout were different, with a splayed building over a rectangular carpark, which would have increased the building cost substantially

• A number of significant trees on the site were required to be removed, which the Council objected to

SOLUTIONS PRESENTED BY TFE HOTELS

• Building layout revised and made more efficient by aligning of the structure with basement below to minimise the transfer structure

• One accommodation wing realigned to avoid destruction of existing significant trees• Car park excavation costs and cost to remove contaminated materials

significantly reduced due to reduction in basement height and area

OUTCOME

• Lowered construction cost with same number of keys built compared to original design

• Retained 40 car spaces within smaller basement footprint• Saved 6 large fig trees on site• Creation of a financially viable hotel project


ADINA APARTMENT HOTEL SYDNEY AIRPORT

EFFECTIVE USE OF BACK OFFICE SPACE DUE TO CENTRALISED SERVICES STRUCTURE

| 13

VIBE HOTEL NORTH SYDNEY, NORTHPOINT

CHALLENGE

• Proposal presented by Developer for 188 keys over 13 levels on existing podium• Whilst project was viable, the design did not optimise the available footprint

solutions presented by TFE Hotels


• Detailed analysis of the layout and structure undertaken and existing plans reviewed

• This enabled the reduction of circulation space • The existing carpark structure was used

OUTCOME

• Same number of keys provided over 8 levels rather than 13, significantly reducing construction costs and time

• Reduction in overall footprint of each floor with no reduction in room sizes compared to original design

• Substantial increase in the number of rooms with views

VIBE HOTEL NORTH SYDNEY, NORTHPOINT


| 15


CHALLENGE

• Heritage Building refurbishment was reviewed by a number of operators but project proved difficult to be financially viable

• Significant public protest over development due to Heritage concerns


• Redesigned project that had been proposed by other developers removing one floor from proposal

• Worked closely with Federal, State and Local Heritage Authorities and the National Trust to ensure Heritage nature of building was respected

• Unique financing solutions devised to assist with development feasibility

OUTCOME

• Hotel redevelopment completed by TFE Hotels on budget and on time• Winner UNESCO Heritage Awards Award of Merit • Australian Institute of Architects Heritage Award• Consistently best performing hotel in Adelaide



| 17

FURTHER CASE STUDIES• Adina Apartment Hotel Perth, Barrack Plaza, Perth – DA approved project

redesigned by TFE Hotels creating an additional eight guest rooms within the existing footprint with minimal additional cost, significantly improving the value of the hotel

• Vibe Hotel Marysville, Victoria – TFE Hotels recommendation to alter the proportions of all standard rooms from initial proposal which allowed deletion of one entire wing of the building, while retaining the same number and nett area of guest rooms. This deleted significant amounts of circulation and façade area reducing construction costs and time

• Travelodge Docklands, Melbourne – suggested revisions to plans for development and through a more efficient layout resulted in an increased number of keys within each level allowing a reduction in height of the building by one level. This resulted in significantly reduced construction time and cost

• Adina Apartment Hotel Norwest, Sydney – layout redesigned using a standard room module that also suited the carpark module and increased the number of apartments whilst reducing the overall floor area slightly

• Vibe Hotel Rushcutters, Sydney, Vibe Savoy Hotel Melbourne, Victoria and Travelodge Hobart, Tasmania – these hotels were initially managed by other operators but when TFE Hotels took over we were able to reduce the administration area significantly due to TFE Hotel’s Central Services model, enabling the offices to be converted into guest rooms or let out as commercial space

development.TFEhotels.comADINA APARTMENT HOTEL PERTH, BARRACK PLAZA

VIBE HOTEL MARYSVILLETRAVELODGE DOCKLANDS

VIBE HOTEL MARYSVILLE

| 19

A DISTINCTIVE PORTFOLIO OF HOTELS

ADINA APARTMENT HOTEL BERLIN HAUPTBAHNHOF

A DISTINCTIVE PORTFOLIO OF HOTELS

HOTELS OVERVIEW LOCATIONS

ADINA APARTMENT HOTELS

A design led global apartment hotel brand appointed with a range of lifestyle facilities

Adelaide, Brisbane, Darwin, Melbourne, Perth, Sydney, Wollongong, Auckland, Berlin, Budapest, Copenhagen, Frankfurt and Hamburg

VIBE HOTELS A lifestyle hotel brand designed and inspired by the local destination.

Canberra, Darwin, Gold Coast, Hobart, Marysville, Melbourne and Sydney

TRAVELODGE HOTELS

A value-led hotel brand delivering refreshingly simple accommodation created for the way we live today.

Brisbane, Darwin, Hobart, Melbourne, Newcastle, Perth, Rockhampton, Sydney and Wellington

RENDEZVOUS HOTELS

A collection of contemporary and heritage style hotels, featuring high-quality meeting and conference spaces.

Brisbane, Melbourne, Perth, Port Douglas, Sydney, Auckland and Christchurch

TFE HOTELS COLLECTION

A collection of unique and design led properties each with their own individual brand identities.

Canberra and Brisbane

MEDINA SERVICED APARTMENTS

Serviced apartments targeted at families and long stays.

Canberra and Sydney

APARTMENT SPACE. HOTEL SERVICE. ADINA STYLE.

YOUR LOCAL CONNECTION

REFRESHINGLY SIMPLE

CELEBRATE PERSONAL STYLE

WHERE THEMES AND IDEAS CONVERGE

YOUR HOME AWAY FROM HOME

| 23

BRAND PROMISE

Apartment Space. Hotel Service. Adina Style.

BRAND POSITIONING

Welcoming, spacious and stylish apartment accommodation, appointed with a range of lifestyle facilities.

BRAND VALUES

Stylish Space, Design Led, Lifestyle Choices, Unique

TARGET GUEST

The Modern Explorer - I want to stay in a spacious and stylish space featuring the comforts of my own home.

TECHNICAL SPECIFICATIONS

• Studio (30-32sqm) One (40-42sqm) Two Bedroom (65sqm) Apartments

• Kitchenettes (Studio), Kitchens and in-room laundry (One and Two Bedroom Apartments)

• Free WiFi• Lifestyle facilities – pool and gym• Intimate meeting spaces

ADINA APARTMENT HOTELS

37 HOTELS

16 LOCATIONS

ADINA APARTMENT HOTEL DARWIN WATERFRONT

ADINA APARTMENT HOTEL BONDI BEACH ADINA APARTMENT HOTEL SYDNEY, CROWN STREET

4,681 ROOMS

| 25

BRAND PROMISE

Your Local Connection

BRAND POSITIONING

A lifestyle hotel brand, designed to connect you to the locale, inviting you to immerse yourself in the delights of the area.

BRAND VALUES

Positive, Local, Alive, Natural, Collective

TARGET GUEST

The Inspired Connector - I want to stay in a stylish and modern hotel that has local influence through its food, design and service and also allows me to stay connected with free Wi-Fi.


• Guest Rooms (26-28sqm) Suites (32sqm)

• Lifestyle facilities – pool and gym • Bespoke restaurant and bar

concepts• Free WiFi• Creative conference space with

advanced technology• Collective and social hubs

VIBE HOTELS


VIBE HOTEL GOLD COAST VIBE HOTEL DARWIN WATERFRONT

8 HOTELS

6 LOCATIONS

1,296 ROOMS

| 27

BRAND PROMISE

Refreshingly Simple

BRAND POSITIONING

Travelodge Hotels are proud of consistently offering great accommodation in fantastic locations. Business or leisure travellers want simplicity. Our guest rooms offer home comforts, with in-room facilities such as kitchenettes and modern amenities, ensuring guests enjoy a refreshing hotel stay created for the way we live today – just the way you like it from a brand you can trust.

BRAND VALUES

Fresh, Genuine, Trusted, Contemporary, Smart

TARGET GUEST

The Adventurer - I want to stay in a hotel that offers comfortable accommodation with a smart design and is centrally located so I can explore my surroundings.


• Guest Rooms (18-24sqm) • Breakfast Lounge • Free WiFi• Snacks on Demand

TRAVELODGE HOTELS

TRAVELODGE DOCKLANDS

TRAVELODGE WYNYARD TRAVELODGE ROCKHAMPTON

17 HOTELS

9 LOCATIONS

2,821 ROOMS

| 29

BRAND PROMISE

Where Themes and Ideas Converge

BRAND POSITIONING

Rendezvous Hotels are a classic and inspired brand of hotels, visually reflective of the destination and incorporating the art, culture or heritage of the location with flexible meeting and convention spaces.

BRAND VALUES

Distinctive, Events, Creativity, Inspired

TARGET GUEST

The Cultured Cosmopolitan - I want to stay in a unique, comfortable and inspired hotel that offers service excellence.


• Guest Rooms (28-32sqm) Club Rooms (32-34sqm)

• Large conferencing and meeting spaces

• Free WiFi• Leisure facilities – pool and gym

RENDEZVOUS HOTELS

RENDEZVOUS HOTEL PERTH SCARBOROUGH

RENDEZVOUS HOTEL MELBOURNE RENDEZVOUS HOTEL AUCKLAND

10 HOTELS

8 LOCATIONS

2,074 ROOMS

| 31

BRAND PROMISE

Celebrate Personal Style

BRAND POSITIONING

A unique collection of hotels that have their own individual character and charm. TFE Hotels Collection provides the flexibility to accommodate hotels with bespoke brand identities, that individually reflect the requirements of owners and their guests. This works within the TFE Hotels brand framework to deliver the benefits of TFE Hotels’ centralised model, whilst retaining the hotel’s unique brand guidelines and signatures.

BRAND VALUES

Individual, Design Led, Welcoming, Storytelling

TARGET GUEST

The Individualist - I want to stay in a boutique, design led hotel that connects me to the property and to the surroundings.


• 4 star standard and above• 70+ room count• Heritage, boutique and

contemporary style hotels• Key locations, features and

experiences that delight guests

TFE HOTELS COLLECTION

HOTEL KURRAJONG CANBERRA

HOTEL KURRAJONG CANBERRA HOTEL KURRAJONG CANBERRA

2 HOTELS

2 LOCATIONS

336 ROOMS

| 33

BRAND PROMISE

Your Home Away from Home

BRAND POSITIONING

Welcoming guests to high quality serviced apartments appointed with a range of contemporary and functional features and comfortable living spaces.

BRAND VALUES

Community, Comfort, Convenience, Homely

TARGET GUEST

The Comfort Seeker - I want to stay in a familiar space, fully equipped with a kitchen, laundry and the conveniences of home. Ideal for families, long stay guests, relocations and business travellers.


• Studio, one, two and three bedroom apartments (35-85sqm)

• Pool and gym facilities• Free WiFi

MEDINA SERVICED APARTMENTS

MEDINA SERVICED APARTMENTS CANBERRA, JAMES COURT

MEDINA SERVICED APARTMENTS NORTH RYDE

MEDINA SERVICED APARTMENTS CANBERRA

5 HOTELS

2 LOCATIONS

264 ROOMS

| 35

ADINA APARTMENT HOTEL BONDI BEACH

PEOPLE AND CAPABILITY

OPERATORS WHO THINK LIKE AN OWNER, PROVIDING KEY BENEFITS AND OPTIMAL RETURNS

PEOPLE AND CAPABILITYINSPIRED PEOPLE INSPIRE PEOPLE

We recognise that culture is a product of leadership. We also know that leadership is the single biggest driver of people’s engagement at work, hence we place a strong focus on leadership development.

Our leadership philosophy is based on “The Leadership Challenge” by Jim Kouzes and Barry Posner. Their 5 Practices of Exemplary Leadership (Model the way, Inspire a shared vision, Challenge the process, Enable others to act, Encourage the Heart) have become our “language” of leadership. Our leaders are pivotal in driving business results across all elements of our Balanced Scorecard and developing talent for the future.

COMPANIES DON’T SUCCEED, PEOPLE DO.

At TFE Hotels, our people are the cornerstone of our success and we take great pride in seeing the growth of our people as our organisation continues to grow. Working very closely with Australia’s leading Hotel Schools, our strategy is to attract our industry’s emerging talent and develop them into the future leaders of our business. Our ambition is to fill 4 out every 5 hotel leadership roles with internal Team Members.

At TFE Hotels it’s not just about finding someone to fill a job role, it’s about working closely with our people to make them the best they can be. In 2014, TFE Hotels took out the “Learning & Development Group of the Year” at the Accommodation Association of Australia Awards in acknowledgment of our comprehensive capability development framework. This encompasses best-in-class leadership development, customer experience programs, specialist skills development and a suite of nationally accredited qualifications for Team Members.

Central to our capability development framework are our unique fast track leadership programs which tie leadership development to real-life on the-job projects. These programs are designed to foster high potential talent from within the organisation. Our Fast Track Leadership Programs help us seed our successful culture and enable us to feed a strong succession pipeline to support our growth.


| 39

HOSPITALITY PARTNERS

ADINA APARTMENT HOTEL NORWEST

RED: PANTONE 1807 CGOLD: PANTONE 872 C

| 41

ADINA APARTMENT HOTEL AUCKLAND, BRITOMART

KEY LEADERSHIP POSITIONS

ALLAN VIDOR MANAGING DIRECTOR

+61 (02) 9356 [email protected]

MICHAEL HERMAN EXECUTIVE DEVELOPMENT MANAGER

+61 (0) 419 254 [email protected]

ANDREW DUNN DEVELOPMENT MANAGER

+61 (0) 415 778 [email protected]

RACHEL ARGAMAN CHIEF EXECUTIVE OFFICER

+ 61 (0) 419 638 [email protected]

ANTHONY O’HEA CHIEF INVESTMENT OFFICER, TOGA GROUP

+61 (0) 412 043 0347ao’[email protected]

MATTHIAS NIEMEYER HEAD OF DEVELOPMENT, GERMANY

+49 172 622 [email protected]

| 43

TFE hotels

LEVEL 5

45 JONES STREET

ULTIMO NSW 2007

AUSTRALIA

P: +61 2 9356 1000



your development solution partner

Documents