• Market Trends: Healthy Aging from A to Z

- Healthy aging marketing trends shaping opportunities across a range of industries

• Age: Opportunities Spanning All Generations from 25 to 105

- How healthy aging is being re-defined across all generations

- Creating solutions for lifelong health

• Money & Aging: From Piggy Banks to IRA’s

- Generational differences/commonalities in buying, saving, retirement

- Where are the opportunities?

• Behavior: Reality & Perception: What we say versus what we do

- How to capitalize on changing consumer behavior

- The shift from anti-aging to healthy aging

- Shift from the post war boom to today’s global lifestyle

• Technology: How technology creates healthy aging opportunities

- From the industrial revolution to today’s Technology Revolution

• Interactive Session: Disruptive innovation – How can trends, age, money, behavior & technology create a business platform for healthy aging innovation?

- Disruptive innovation can change the landscape of many industries

- Hear how to apply such thinking to healthy aging through this interactive session

• Case study session: How to build opportunities in aging

- Attendees will be led through a series of exercises on how to use information from today’s case study session forum to develop opportunities and innovation in their organizations

YOUR CONFERENCE AGENDA

&

A Conference Presented by:

A unique collaboration bringing knowledge, expertise, and credibility for exploring healthy aging market opportunities from ages 25 to 105

Join us July 18th in historic Philadelphia, Pa. for your most important Conference opportunity of 2013!

GSA is the oldest and largest national/international interdisciplinary professionalmembership organization touching all facets of aging with over 5,400 members

GSA members are researchers, educators, providers and policy makers across the biological, health, behavioral and social sciences.

• GSA Mission

- Promote multi and interdisciplinary research in aging

- Translate and disseminate research findings

- Promote/advocate for education/awareness on aging across disciplines

- Foster application of research into policy development

YOUR HOST PARTNERS

NMI is an international strategic marketing consultancy, specializing in health and wellness since 1990 with full service strategy development and market research resources.

• NMI has a range of unparalleled capabilities:

- Healthy aging and wellness specialists

- Unique and focused approach

- Longitudinal market/consumer insights (past, present, and future)

- Strategically-fueled with 13+ years of proprietary trended data

- Cross-industry perspective – knowledge transmission

- Thought leadership – depth and breadth

REGISTER TODAY ATwww.Geron.org• Early bird registration through May 31: $395.00

• Registration after June 1: $475.00

CONFERENCE? - Brand Managers/Directors/VP’s

- Product/Group Managers/Directors/VPs

- Strategic Planning Directors/VPs

- Innovation Managers/Directors/VPs

- Market Research/Consumer Insight Professionals

- Client Services/Consumer Relations Professionals

- Application Research Professionals

- Policy Leaders

- PR/Media Professionals

• One day comprehensive program offering an in-depth look at healthy aging market opportunities across:

- Healthy Aging Trends

- Health and longevity

- Money and finances

• Hands-on “get down to basics” approach providing evidence based resources and examples to understand trends, overcome challenges and recognize opportunities in the aging marketplace

• Engaging environment showcasing research, case studies and disruptive innovation techniques that make a business case for the healthy aging market

- Psychosocial/behavioral

- Technology

- Disruptive innovation

WHAT IS THE WHO SHOULD ATTEND?

RELEVANCE ACROSS ALL GENERATIONS

• Maturing of Millennials and aging of Baby Boomers is transforming every industry

• Millennials >25 years old will make up roughly 19% of the U.S. population by 2020

- GEN Xers (born 1965-1976) reflect drop in birth rates after 1964 following the Baby Boom • Also known as the “Baby Bust” generation

- Gen Yers (born 1977-1994) are largest generation since Boomers • Grandparents likely come from “Silent Generation”

• Although 10,000 Boomers turn 65 everyday for next 17 years, they are not homogenous:

- Older Boomers (born 1946-1951) represent 27% of all Boomers • Social activists that redefined every aspect of the social, political, economic landscape

- Middle Boomers (born 1952-1958) represent 38% of all Boomer • Grew up in a relatively stable economy with less “activist” attitudes

- Younger Boomers (born 1959-1964) represent 36% of all Boomers • Two earner households predominate with less retirement security

• For 65 - 100 year olds, they represent three generations in one

- Have experienced more social and technological change than any generation

• Interactive, audience feedback sessions led by subject matter experts that interprettrends, tackle challenges

• Disruptive innovation techniques to generate new ideas

• Networking and relationship building opportunities with diverse aging market stakeholders

• Hands-on case studies to apply knowledge gained

• “Take home” credible information, insights, resources and examples from the experts to use in creating opportunities

WHAT YOU WILL RECEIVE

CONFERENCE? - Brand Managers/Directors/VP’s

- Product/Group Managers/Directors/VPs

- Strategic Planning Directors/VPs

- Innovation Managers/Directors/VPs

- Market Research/Consumer Insight Professionals

- Client Services/Consumer Relations Professionals

- Application Research Professionals

- Policy Leaders

- PR/Media Professionals

• One day comprehensive program offering an in-depth look at healthy aging market opportunities across:

- Healthy Aging Trends

- Health and longevity

- Money and finances

• Hands-on “get down to basics” approach providing evidence based resources and examples to understand trends, overcome challenges and recognize opportunities in the aging marketplace

• Engaging environment showcasing research, case studies and disruptive innovation techniques that make a business case for the healthy aging market

- Psychosocial/behavioral

- Technology

- Disruptive innovation

WHAT IS THE WHO SHOULD ATTEND?

RELEVANCE ACROSS ALL GENERATIONS

• Maturing of Millennials and aging of Baby Boomers is transforming every industry

• Millennials >25 years old will make up roughly 19% of the U.S. population by 2020

- GEN Xers (born 1965-1976) reflect drop in birth rates after 1964 following the Baby Boom • Also known as the “Baby Bust” generation

- Gen Yers (born 1977-1994) are largest generation since Boomers • Grandparents likely come from “Silent Generation”

• Although 10,000 Boomers turn 65 everyday for next 17 years, they are not homogenous:

- Older Boomers (born 1946-1951) represent 27% of all Boomers • Social activists that redefined every aspect of the social, political, economic landscape

- Middle Boomers (born 1952-1958) represent 38% of all Boomer • Grew up in a relatively stable economy with less “activist” attitudes

- Younger Boomers (born 1959-1964) represent 36% of all Boomers • Two earner households predominate with less retirement security

• For 65 - 100 year olds, they represent three generations in one

- Have experienced more social and technological change than any generation

• Interactive, audience feedback sessions led by subject matter experts that interprettrends, tackle challenges

• Disruptive innovation techniques to generate new ideas

• Networking and relationship building opportunities with diverse aging market stakeholders

• Hands-on case studies to apply knowledge gained

• “Take home” credible information, insights, resources and examples from the experts to use in creating opportunities

WHAT YOU WILL RECEIVE

• Market Trends: Healthy Aging from A to Z

- Healthy aging marketing trends shaping opportunities across a range of industries

• Age: Opportunities Spanning All Generations from 25 to 105

- How healthy aging is being re-defined across all generations

- Creating solutions for lifelong health

• Money & Aging: From Piggy Banks to IRA’s

- Generational differences/commonalities in buying, saving, retirement

- Where are the opportunities?

• Behavior: Reality & Perception: What we say versus what we do

- How to capitalize on changing consumer behavior

- The shift from anti-aging to healthy aging

- Shift from the post war boom to today’s global lifestyle

• Technology: How technology creates healthy aging opportunities

- From the industrial revolution to today’s Technology Revolution

• Interactive Session: Disruptive innovation – How can trends, age, money, behavior & technology create a business platform for healthy aging innovation?

- Disruptive innovation can change the landscape of many industries

- Hear how to apply such thinking to healthy aging through this interactive session

• Case study session: How to build opportunities in aging

- Attendees will be led through a series of exercises on how to use information from today’s case study session forum to develop opportunities and innovation in their organizations

YOUR CONFERENCE AGENDA

&

A Conference Presented by:

A unique collaboration bringing knowledge, expertise, and credibility for exploring healthy aging market opportunities from ages 25 to 105

Join us July 18th in historic Philadelphia, Pa. for your most important Conference opportunity of 2013!

GSA is the oldest and largest national/international interdisciplinary professionalmembership organization touching all facets of aging with over 5,400 members

GSA members are researchers, educators, providers and policy makers across the biological, health, behavioral and social sciences.

• GSA Mission

- Promote multi and interdisciplinary research in aging

- Translate and disseminate research findings

- Promote/advocate for education/awareness on aging across disciplines

- Foster application of research into policy development

YOUR HOST PARTNERS

NMI is an international strategic marketing consultancy, specializing in health and wellness since 1990 with full service strategy development and market research resources.

• NMI has a range of unparalleled capabilities:

- Healthy aging and wellness specialists

- Unique and focused approach

- Longitudinal market/consumer insights (past, present, and future)

- Strategically-fueled with 13+ years of proprietary trended data

- Cross-industry perspective – knowledge transmission

- Thought leadership – depth and breadth

REGISTER TODAY ATwww.Geron.org• Early bird registration through May 31: $395.00

• Registration after June 1: $475.00