your company superheroes
TRANSCRIPT
How social media is fundamental ly transforming your company
L O O K I N G F O R Y O U R C O M P A N Y ’ SS U P E R H E R O E S
H I , I ’ M S O F I E **Not an actual superhero
W H O A R E Y O U R C O M P A N Y ’ S
S U P E R H E R O E S ?
S O R R Y F A N S B L O G G E R SF O L L O W E R S You probably thought this story was about you
THE R E A L S U P E R H E R O E S
ARE YOUR E M P L O Y E E S !
S O C I A L M E D I AM E C H A N I S M SWhat are the basics?
SOCIAL =
PEOPLE SHARINGsharing = caring
internal & external
FROM BROADCASTING...Y O U R C O M P A N Y
A L L Y O U R E M P L O Y E E S O R C U S T O M E R S
...TO NETWORKING
Y O U R C O M P A N Y
E A C H A N D E V E R Y O N E O F Y O U R E M P L O Y E E S
T H I S I S Y O U ! H I T H E R E !
HOW CAN SOCIAL IMPROVE MY C O M P A N Y ?
listen think do
PR
FROM CO-EXISTENCE...Marke-ting
Press & Comm
Internal commu-nication
SalesHR B2B IT ...
PR
OVER SOCIAL COLLABORATION...Marke-ting
Press & Comm
Internal commu-nication
SalesHR B2B IT ...
? ! Social Media
PR Press & Comm
Internal commu-nication
SalesHR B2B IT ...Marke-ting
TO SOCIAL BUSINESS!
? ! Social Media
!
W H A T A R E T H E
B E N E F I T S ?
INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR BUSINESS
RESEARCH AND DEVELOPMENT
INNOVATIVE INSIGHTS (NEW TRENDS)DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS
REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT)
MARKETING & COMMUNICATIONS
MARKETING INSIGHTS DIRECT RESPONSECAMPAIGN TRACKINGEVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS)
CUSTOMER CARE
IMMEDIATE MONITORING AND DETECTIONFOLLOW UP FASTER
MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS
SALES
SALES INSIGHTS CATCHING THE LEADPROACTIVE LEAD GENERATION THROUGHREFERRALS AND TESTIMONIALS
HAVE IMPACT ON COMPANY DECISIONS
HELP BUILD COMPANY CULTURE
GET TO KNOW YOUR COLLEAGUES
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INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR EMPLOYEES
WORK MORE EFFICIENTLY
INCREASE YOUR EXPERTISE
CONTINUOUS LEARNING FROM COLLEAGUES
IMPROVE YOUR PM SKILLS
WORK AGILE AND REMOTELY
BRAINSTORM WITH BROADER AUDIENCE
BOOST YOUR CAREER
SHOW OFF OWN WORK
SHARE YOUR TEAM’S SUCCESSES
GAIN NEW INSIGHTS VIA FEEDBACK
CROWD SOURCE R&D
4567
89
1011
121314
M A K I N GI T W O R K
internal/external
external
sharing knowledge
improving flows
improving products
improving customer care
deepening customer relationships
gathering feedback
tools tools
internal
“HOW DOES THAT MAKE ME A HERO?”
S O Y O U ’ R E Q U I T E T H E H E R O !“
”
S O M E S U P E R H E R O T I P S !
B U I L D I N G A S T R O N G A N D L O Y A L
C O M M U N I T Y T A K E S T I M E
F O C U S O N T H E
P O S I T I V E S T O R I E S
N O E X T E R N A L B R A N D L O V E W I T H O U T I N T E R N A L B R A N D L O V E
T R A N S P A R E N C Y L E A D E R S H I P
A N D V I S I O N A R E E S S E N T I A L
W I T H G R E A T P O W E R
C O M E S G R E A T R E S P O N S I B I L I T Y
K E E P I T U P , S U P E R H E R O E S !
Y O U R C O M P A N Y N E E D S Y O U !
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