Your Company+ Allison Crady

Done. Doing. Will be doing. User Research, Product Strategy

Overview

❖ UX Journey & Design Philosophy

❖ Case Studies➢ Meditation VR App ➢ Visage Recruiting App

❖ High Impact Research

UX Journey & Design Philosophy

5 years of Qualitative research

● Investigative Journalism

● Tech Journalism

● UX & Technology

Expanding Research Abilities- Allison Crady

Case Studies

Meditation VR App

At a Glance

● A lofty idea to help acupuncturists using VR

● Lots of user research, product strategy, and UX evangelism...

● We crafted a user-centric MVP

Who is our audience, what are their needs, and how can we help them?

User Interviews, Personas, Journey Mapping

Patients did not understand the diagnosis and felt afraid to ask.

User Research

1. Lack of Understanding2. Lack of Follow Through3. Unclear Value

The ideal user journey map

As a result, the team began building a TCM education app

Visage Recruiting App

How can we help recruiters to make a decision about 40 candidates in 4 minutes?

Rapid user and industry research, design brainstorming, and sketching

Nearly every participant said reviewing 40 candidates “overwhelming” and “a lot.”

More Insights 1. Candidate Skills

2. Years of Experience

3. Candidate Names and Images

● Candidate Skills● Years of Experience● Names and Images

Users in Control

To solve user pain points and make the lists more accessible, we crafted a candidate filter.

More UI Iterations

High Impact Research

Looking for next…

● Evolving UX maturity in startups

● Developing mastery of detail in user research

● Becoming a leader in the field

Contribute greatly.Learn greatly.

Thank you so much for your time!