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Your Chance to Connect to Millions of PeoplePartnership Opportunities

The People’s Festival Pier Head4th – 6th August 2016

www.liverpoolloves.co.uk

An Introduction

Liverpool Loves is a celebratory festival created to showcase the best of life around the city region. It takes place at a UNESCO World Heritage Site on the Pier Head from Thursday 4th to Saturday 6th August 2016.

This high profile, annual series of events serves as a platform for local organisations to take advantage of commercial opportunities; to build profile, awareness and to connect with a positive, memorable experience about this great city. The programme stretches across three exciting days of activity, bringing the best of Liverpool Business, Culture, Food and Wellbeing to the heart of the city centre.

We have a commitment to promoting Liverpool as a top-class destination – which is a dynamic, unique and attractive place to live, work and visit. We also have a number of core values – to employ locally, to give contracts to local businesses where possible, and to invest profits back into developing new businesses for local people. As well as this, we’re working towards being Liverpool’s first green festival in the coming years.

It’s a great thing to get behind!

Liverpool Loves is a one-stop shop for the city region’s independents, arts and culture groups, community organisations and charities; and it produces a significant social impact across the city region. It’s “The People’s Festival” made with nothing but love.

We’re calling for support in delivering these outcomes. So why not get on board and demonstrate your commitment to the city and show just how much you love Liverpool!

Joshua BoydManaging Director, Orb CIC

Liverpool Loves 2015 in Numbers

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[email protected] | 0151 707 0965

Festival Figures

27,000+people attended

68 people employed across the festival

£76,000invested in contracts with local businesses

2 FTEstwo full-time jobs created

200businesses represented

Liverpool Loves Partnerships - What’s Available?

Title SponsorshipHeadline SponsorshipBusiness, Culture, Food and Wellbeing

Programme SponsorsFurther information features under each section in this document.

Liverpool Loves 2015 in Numbers

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Friday 7th August

Saturday 8th August

400 visitors

6 acts

17 hours

25,000 visitors

14 musicians

12 dancers

35 contributing groups

50+ bands and artists

Thursday 6th August

16 sessions

30 speakers

700+ delegates

18 exhibitors

Getting Involved

Festival partnerships are a key factor in being able to deliver positive outcomes for the city region.We therefore offer unique routes to new audiences by activating brands and producing real, lasting experiences for potential clients and consumers.

• Each partnership is produced on a bespoke basis because we realise that each client has individual objectives

• Utilise our creative and knowledgeable team to form stand-out ideas that will get your company noticed

• Whether you’re looking to connect with the public face-to-face in a memorable way, or you want to engage with other businesses to capture data and generate leads – we’ve got solutions that will work for you

You’ll work with a dedicated account manager to ensure that the campaign is delivered in a way that suits you – and in a way that produces real, measurable results.

ACTIVATE

EXPERIENCE

SAMPLE

ADVERTISE

PROMOTE

Reach

Featured on: BBC Radio Merseyside, Radio City, Juice FM, Bay TV, Your Move, Liverpool Echo, The Skinny, Bido Lito! Heart FM

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£263kPR campaign value

30,000 festival brochures

484,611 radio listeners – live reads and adverts

2,937 Twitter followers

75,400 database

1.9m social media reach p/m

1,055 Facebook likes

23,600 website hits p/w

1,314 First-level LinkedIn connections

6,230 regional poster and flyer campaign


Thursday 4th August 2016

Themed seminars, discussion panels, free business advice and mentoring sessions provide opportunities for business owners and professionals to develop their personal skills.Networking events connect entrepreneurs and keynote speeches serve to inspire independents to work towards growth.

Utilise this unique event to target SME’s from across the Liverpool City Region.

Promote:

Talk to us about options for promoting your business or brand; including exhibition space and online/digital marketing.

Advertise:

Talk to us about advertising opportunities in our festival brochure and more.

Available Partnerships:

Headline Sponsor

Includes naming rights, high-impact branding opportunities and a robust promotional package that’s bespoke to your aims and objectives. We’ll measure key activities and discuss ways to build in a return on your investment.

Seminar Sponsor

Includes branding, PR and promotional packages that allow you to connect with a captive audience of business people. It’s your opportunity to speak with delegates about your services and key trends and tips for success in your industry.

Business Clinic Sponsor

Includes branding opportunities, PR and promotional benefits. Sponsors are able to connect with potential clients on a one to one basis and seek new business leads. It’s your opportunity to directly engage with delegates and discuss ways you can support their business.

Liverpool Loves Business

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“ Campanile Liverpool and Louvre Hotels Group were sponsors of Liverpool Loves Business in 2015 and it was a fantastic partnership that yielded significant results - generating awareness for the hotel’s corporate packages, capturing data and gaining business leads for corporate clients. We had a great time and will definitely be involved again in future.” Eamonn Bell, Regional Manager - Louvre Hotels Group

received free business advice, one-on-one support and participated in over 16 seminar sessions

over

700 local people from an estimated

430 SMEs


Liverpool Loves Nightlife

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Friday 5th August 2016

Celebrating our new status as a UNESCO City of Music – Friday is all about great entertainment. With a themed show taking over a section of the festival site; guests can be wined, dined and transported to another place or a bygone era. 2015 saw our links to Ireland celebrated through song, dance, food and drink with over 400 people attending a sold out, foot stomping show. Contact us for more information about what to expect from this year’s programme.


Event Sponsor

Includes naming rights, high-impact branding opportunities and a robust promotional package that’s bespoke to your aims and objectives. We’ll measure key activities and discuss ways to build in a return on your investment.

Bar Sponsor

Includes branding, PR and promotional package that allows you to connect with a captive audience of attendees. This could include pouring rights, provision of stock and a range of additional benefits.

Food Sponsor

Includes branding, PR and promotional package that allows you to connect with a captive audience of attendees. This could include provision of catering and a range of additional benefits.

“@liv_bloggers: What a brilliant night at Liverpool Loves Ireland!! Great show and gorgeous location :)) Looking forward to the big day tomorrow!”


400 visitors

14 musicians

7 acts

@bethjoybates said “Some beeeautiful views from Pier Head this evening at #liverpoolloves We tapped our little feet out! <3 A Good night!”

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Liverpool Loves Saturday 6th August 2016

This high profile festival presents a platform for a number of partner organisations to take advantage of unique activation and branding opportunities that provide:

• High-value promotional packages with sector exclusivity

• Enhanced brand awareness and increased profile locally and regionally

• Highly targeted marketing, public relations and brand building opportunities

• Experienced personnel in sponsorship management

Each core theme of Festival Day will be suited to certain organisations, although we have worked with partners across multiple themes in the past to create bespoke packages that fit with a range of aims and objectives; providing routes to establish both B2B and B2C relationships and engagement.


Title Sponsor

E.g. ‘Liverpool Loves in association with X’. Includes naming rights, high-impact branding opportunities and a robust promotional package that’s bespoke to your business. We’ll measure key activities and discuss ways to build in a return on investment. Any communications with Liverpool Loves, across the whole of the festival, will include the sponsors’ brand name and logo.

Headline Sponsor

High-impact branding opportunities are offered for both digital and physical marketing campaigns. The following pages break down further opportunities around each individual theme; Liverpool Loves Culture, Liverpool Loves Food, Liverpool Loves Wellbeing.

“We supported this fantastic new festival in 2015 because of its commitments to producing a real impact for local communities. It celebrated all the great things that make our city region such a brilliant place to live, work and visit and we’re looking forward to seeing what it achieves again in 2016.” Joe Anderson, Mayor of Liverpool

free event for over

27,000 people

over

200 business represented

over

68 people employed across the festival

35 contributing groups showcased

over

50+ up-and-coming bands and artistes performed


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Liverpool Loves Culture Festival – Saturday


Headline Sponsor

Includes naming rights, high-impact branding opportunities and a robust promotional package that’s bespoke to your aims and objectives. We’ll measure key activities and discuss ways to build in a return on investment.

Stage Sponsor

• Music stages are a high impact, prominent feature of the site

• They form a true focal point of the festival that hosted a capacity of over 8,000 people in 2015 per stage

• Opportunities for brand activation and live promotion

• Supported by digital and printed media promotion

Music Sponsor

• Does your business work with creative or musical industries?

• Become a sponsor for the music programme and link in with a focussed audience of industry specific groups and individuals both pre-event and at the festival


International Sponsor

• Does your business work with international audiences?

• Sponsor the programme of cultural activity and link in with different nationalities and communities in the city region


“ Liverpool Loves Festival was an amazing event and a great atmosphere. We were glad to be part of it. Being situated opposite the packed-out main stage worked a treat as guests could grab a cocktail and dance away! We can not wait for next year and no doubt it will be bigger and better in 2016!’

Metz, Boston Shakers


2015 Featured:• 3 live music stages

• Diverse performance programme

• Family activities

• World communities

• Street theatre

• Party tent and silent disco

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Headline Sponsor


Pouring Rights

• Gain exclusive rights to have your brand present across relevant bars at the festival

• Sample across the site using street teams

• Activate your brand through a number of opportunities at bars on site, or separate structures on site

Workshop Programme

• Partner with an interactive programme of food related activity, delivering healthy eating messages through fun activity for children

Food and Health

• Does your business work to improve people’s health through healthy eating?

• Align your brand to these themes at the festival and work with us to promote your key messages

Waste Management

• Do you have messages about being environmentally friendly? Help to support the green initiatives of the festival and work with us to manage waste across the event and promote key messages.

Festival – SaturdayLiverpool Loves Food

“ It was great to be a part of the festival. Liverpool Loves provided the perfect way for us to engage with the public and talk about how to Love Food and Hate Waste!”

Tony Scott, MRWA


2015 Featured:• Local street food

• Independent businesses

• Festival market producers

• Local craft beer showcase

• Cocktail stands

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Liverpool Loves Wellbeing


Headline Sponsor


5 Ways Sponsors

• The Keep Learning Project invites five organisations to each represent one of the five ways to wellbeing

• The programme is a great way to connect with various audiences and to promote your brand to new potential service users

Programme Sponsors

• All about living well?

• Make your brand visible and connect it to the promotion of our wellbeing programme

• Target audiences of interest and have a presence at the festival to engage with new people

Structure Sponsors

• Looking to have a fixed presence at the festival?

• Opportunities are available for naming and branding of specific structures that provide ways to activate your brand.

Festival – Saturday

“ It was a great opportunity for to engage with the public and local VCSE sector. And to bank time! I thoroughly enjoyed myself at the event because of its popularity and visitor numbers.”

Michele Warr, Richmond Fellowship’s Our Time Member


2015 Featured:• 5 Ways to Wellbeing programme

• Healthy living businesses

• Local social enterprises

• Children’s activities

• Morning Gloryville rave with vegan and health foods

Contact us for InformationTo discuss how we might get you involved contact:

Joshua Boyd Managing Director, Orb CIC Festival Director, Liverpool Loves

[email protected] 0151 707 0965

The Festival Closing Party will provide an ‘afterhours’ opportunity to one or more local venues by capturing business from a large audience by creating activities for staff, the public and festival goers to move onto once the programme draws to a close. This opportunity is primarily reserved for city centre venues, bars and club spaces that form part of the city’s night time economy. Work alongside our team to create a suitable and attractive offer for the festival audience.

General Information:• Start around 9pm

• Entertainment – DJs or live performances and much more

• Food and drink

Includes:• Named partner of the festival

• Branding activation opportunities at the festival

• Live promotion from the main stage

• A digital and printed marketing package

• Inclusion in PR campaign

Additional:• Big screen advertising

• Advertise in or sponsor 30,000 festival brochures

• Advertise on 100 taxi top advert screens with Open Messenger

Festival Closing Party

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