your career toolbox

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Murdoch University Alumni ….. Your Career Toolbox Karen Thompson Area Manager, Perth

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"Your Career Toolbox" looks at both the tangible and intangible tools you need for career success, regardless of where you are on your personal career journey. It discusses career planning, personal branding, networking and social media. It also looks briefly at resumes, portfolios, mentoring and references/testimonials. This presentation was delivered to Alumni from Murdoch University 7 October 2009.

TRANSCRIPT

Page 1: Your Career Toolbox

Murdoch University Alumni …..

Your Career Toolbox

Karen ThompsonArea Manager, Perth

Page 2: Your Career Toolbox

Before you pack your toolbox ....

Remember the three “R”s of Career Success:

Resume

Rolodex

Reputation

Page 3: Your Career Toolbox

What do you need in your toolbox?

Career Plan Resume Portfolio References / Testimonials Mentor(s) Personal brand

– Brand “You!” Networking

– Personal– Social media

Page 4: Your Career Toolbox

Career Plan

“One day Alice came to a fork in the road and saw a Cheshire cat in a tree.

‘Which road do I take?’ she asked.

‘Where do you want to go?’ was

his response.

‘I don’t know,’ Alice answered.

‘Then,’ said the cat, ‘it doesn’t matter’. - Lewis Carol

Page 5: Your Career Toolbox

Career Plan

Have a dream

Have a goal

Have a plan!

Put it into Action

Page 6: Your Career Toolbox

Career Plan

Brainstorm

– What are your key Drivers?

– Where do you want to be in 5 or 10 years?

Page 7: Your Career Toolbox

Resume +

Concise and relevant

Career overview / Career objective– Hook the reader!– What can you offer the employer? (Not what you want)

Professional Portfolio– Traditional– Online

References / Testimonials

Mentor(s)

Page 8: Your Career Toolbox

Personal Brand

BRAND

YOU!

Image Courtesy: www.madisonavenuejournal.com

Page 9: Your Career Toolbox

Personal Brand

What is a brand?

“The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation and the way it’s advertised.”

- David Ogilvy

Page 10: Your Career Toolbox

Personal Brand

Brands are differentiators

Example:

All cars but they conjure up different images

Page 11: Your Career Toolbox

Personal Brand

Brand You! Attributes

Name: How do you want to be known?

Packaging: Appearance / Hair / Clothing

History: What’s your story?

Reputation: Integrity, honesty – Build a great reputation and never, ever damage it!

Page 12: Your Career Toolbox

Networking

Definition:

The act of meeting new people in a business

or social context.

http://en.wiktionary.org/wiki/networking

Page 13: Your Career Toolbox

Networking

Formal - Conferences, Seminars, Events,

Industry Associations

Informal - People you know and who they know

Online - Social Media

Page 14: Your Career Toolbox

Networking

Golden rule of networking:

Pay it forward

The more you give, the more you get

Create an item bank. Things you appreciate that you can

recommend and share with others.

Eg: books, articles, podcasts, websites, blogs, etc

Page 15: Your Career Toolbox

Networking

Personal Networking Tips:

Firstly – just do it! Join industry associations Look for opportunities to learn and meet people Have a business card Have an elevator pitch Smile Ask questions Listen more than you speak Follow up

Page 16: Your Career Toolbox

Networking

Doing it well online…..

Page 17: Your Career Toolbox

Networking

Blogging, microblogging, social media LinkedIn

create profile start connecting research people, organisations, jobs

Twitter – create profile, start tweeting and follow: thought leaders & industry specialists people that interest you relevant media Tweeters

Page 18: Your Career Toolbox

Networking

Things to think about online:

You can ‘shake hands’ via your computer Research – potential employers can research you too! Personal websites – your name as a domain name And ....

Page 19: Your Career Toolbox

Networking

Page 20: Your Career Toolbox

Networking

http://www.pigsdontfly.com/

Writes his own blog

Has LinkedIn Profile

Active on Twitter

Networks on and offline

Writes for Marketing Magazine online -

“Graduate Like a Rock Star”

Internship at leading agency

Doing it well online….. Zac Martin

Page 21: Your Career Toolbox

Networking

Taking the online offline:

Reconnected with a former university contact through LinkedIn who’s now Dean of Careers at a university in New York. Introduced him to a New York based Aquent colleague and who is now sitting on an Alumni Board.

John Hyde Jerry Maggio NYIT Aquent

Page 22: Your Career Toolbox

Networking

Developed relationships with local connections that has resulted in numerous meetings and recommendations for business.

Aquent Blog – Who ever said fairytales don't come true?

A true social media success story (29th May 2009)

http://blogs.aquent.com/aquentblog/author/karen-thompson/

Image courtesy of: benrybobenry

Taking the online offline:

Page 23: Your Career Toolbox

Networking

Remember:

Successful networking isn’t just about making

contacts….

…. it’s about building relationships

Page 24: Your Career Toolbox

Networking

The Power of Networks

Nick Me

TONY

Carolyn

Patria

Page 25: Your Career Toolbox

The Final Word

Be the best that you can be If the door of opportunity knocks, peek inside Anything is possible The sky is the limit!

Page 26: Your Career Toolbox

Contact me …

• Web – www.aquent.com/go/karenthompson• Email – [email protected]• LinkedIn - http://www.linkedin.com/in/karenthompsonaquent• Slideshare - http://www.slideshare.net/kaz747• Twitter – Username = @kaz747• Tel – + 61 8 9381 7655