Your API is So 2006

Delyn Simons@delynator, @mashery

#df11August 2011

<you think?>

7

Total APIs over time

Accelerating Growth of APIs

Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

APIs since 2006

“Their API is so 2006.”

“Their API is so awesome.”

A. Who are developers?

B. What do they want?

C. How can you help them get what they want?

Photo Credit: flickr.com/tom_

w_bn

Developers are 21st century

craftsmen

Photo Credit: © Eric Roth

and women

Developers build stuff

Photo Credit: flickr.com/mashery

Developers solve problems

Photo Credit:flickr.com/delynator

Developers tinker and prototype Photo Credit:

flickr.com/techcrunch

Developers change the game

Photo Credit: © Eric Roth

Developers rely on tools to practice their trade

A. Who are developers?

B. What do they want?

C. How can I help them get what they want?

Photo Credit: © Eric Roth

Tools and terms of service they can rely on

API Integration Pain Survey

Survey conducted by YourTrove, Inc. August 2011

Results Chart by ProgrammableWeb. Survey conducted by YourTrove, Inc. August 2011

Treat your API like a core part of your business

“It’s not what we set out to find, but it deserves to be said again: API providers are doing a horrible job of serving their developers well. This is a huge problem.”

Survey conducted by YourTrove, Inc. August 2011

A. Who are developers?

B. What do they want?

C. How can I help them get what they want?

Photo Credit: © Eric Roth

Tools and terms of service they can rely on

“Their API is so 2006.”

1.Please Drop the SOAP

2.Chat Less, Do More

3.Interactive Documentation

4.Growing of internal and partner API usage

5.Mainstream API Success

Modern API management trends

Photo Credit:flickr.com/delyn

REST vs. SOAP: Simplicity wins

again

32

Distribution of API protocols and stylesBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

33

Distribution of API protocols and stylesBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

REST vs. SOAP: Simplicity wins

JSON Rising: 55% of new APIs support JSON

34

Percentage of new APIs with JSON supportBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

20% of new APIs support only JSON

35

Percentage of new APIs with only JSON supportBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

1 in every 5 new APIs: “goodbye XML”

36

Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

Percentage of APIs with XML support

1.Please Drop the SOAP

2.Chat Less, Do More

3.Interactive Documentation

4.Growing of internal and partner API usage

5.Mainstream API Success (upside + downside)

Modern API management trends

Chat Less, Do More with Push Notifications

1.Please Drop the SOAP

2.Chat Less, Do More

3.Interactive Documentation

4.Growing of internal and partner API usage

5.Mainstream API Success (upside + downside)

Modern API management trends

Mashery I/O Docs

Interactive Documentation

• All methods and parameters clearly displayed

• Automatic key/credential retrieval• Ability to make live API calls within

documentation• API call, HTTP header and response

displayed• Useful for exploring, learning, testing

and debugging

1.Please Drop the SOAP

2.Chat Less, Do More

3.Interactive Documentation

4.Growing of internal and partner API usage

5.Mainstream API Success (upside + downside)

Modern API management trends

Restructuring for Internal, Partner Growth

1.Please Drop the SOAP

2.Chat Less, Do More

3.Interactive Documentation

4.Growing of internal and partner API usage

5.Mainstream API Success

Modern API management trends

APIs since 2006

Mainstream Success

Mainstream Success – Who’s Next?

1.Please Drop the SOAP

2.Chat Less, Do More

3.Interactive Documentation

4.Growing of internal and partner API usage

5.Mainstream API Success

Modern API management trends

Thank you!

Your feedback is a gift.

Delyn Simons@delynator, @mashery

#df11August 2011