1. Identify the root strength owning by the

brand+

RESEARCH 3. Identify the Brand’s capacity to choose the focus point on 6P

3. Keep single minded to materialize the activity

4. Do quantitative research to check the potential result

“The successful and elegantStyle is a desire of man”

BIG IDEA“Khẳng định đẳng cấp phái mạnh”

Building the image of a Elegant Italian man

Strategy

example

ROMANO VIETNAM

INSIGHT

root strengs’ brand

6P

Always SINGLE-MINDED

research

-masculine scent

- Product: masculine scent (deliver by the root strength of Unza group.

- Promotion: communicate with consumer through image of seduce Italian man (Romano can do it with TVC, PR and advertise.)- Proposition: Shampoo for the gentle man ( Romano delivers it through the Italian man image)

-The image of Italian man is successful and elegant

It is the compass for creative works

.

Concept

Copywriting

Design

One-page document that puts in writing all the key information you want the creative to knows or only the source of inspiration.

How to write it? The content requirement:- Project information (name, role and requirement)- Client and brand- Background and Information (about

product and market)- Communication Objectives- Target Audience and place- Key Message- Substantiation and inspiration- Mandatories- Response required- Timeline and budget