young energy savers (yes) identity programme
DESCRIPTION
Identity programme for YES (Young Energy), a Reliance Energy initiativeTRANSCRIPT
DESIGN
Children like to doodle on books and draw mustaches on photographs.
They are the original interactive beings in a digital age and
the YES logo salutes them. The logo invites participation: a child
can colour it, add bits of collage to it, add texture to it.
All it takes is a bit of involvement and imagination, which indeed,
are also what it takes to save energy.
Every piece in the YES identity program conveys an energy-saving message.
Can business cards (for YES club kids and guides) and envelopes
can make that point?
Can a calendar tell more than the dates? How can it help you save energy?
Pledge cards distributed by kids to grown-ups
in their building asking them to save energy.
(And there are five good ways to do it.)
The YES programs hadvarious workshops
for kids. An invitationfor an Origami workshop
introduces the idea ofthe workshop as well..
Color pencils for kids? Look again: arrange the pencils
in the right order (hint: what are the colors
of the rainbow?) and they reveal
energy-saving message.
A coffee mug too can help you save energy.Indeed so can T-shirts
and computer wallpapers.
Environmental design—wall art, banners, flags—
for schools and YES venues.
The YES identity program won a silverat last year’s Goafest awards.