you tube for real estate agents
TRANSCRIPT
YouTubefor
Real Estate AgentsWhy & How-To Use YouTube
Why Are You Here?
Why are you here?YouTube is the top video destination for home shoppers online, but most real estate agents aren't capitalizing on YouTube. The majority of home shoppers are looking for videos of homes for sale to view the inside of a home. And 80% of home shoppers are looking for videos to learn more about a specific community. Yet, most real estate agents are not taking advantage of video and YouTube.
Today… we will learn the How & Why to use Google+.
THE GOALToday… we will learn the How & Why to use YouTube.
How do you get visitors to your website / get to know you?
YOUR WEBSITE /
BLOG
YouTubeFBTwitterPinterestGoogle+Other social mediaDirect mailBusiness cards
Why Do You Need YouTube?
Online Visibility - A YouTube Video Always shows up on page 1 of google
YouTubeYouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees in February 2005 and has been owned by Google since late 2006.
Today: ● YouTube (Why & How)
Social Media (YouTube) isn’t going anywhere
● It’s owned by GOOGLE!● YouTube has 1 billion users● 14.4% of Americans use YouTube during
work● 40% of YouTube visits are from mobile● The majority of home buyers use YouTube
for home videos
YouTube● 1 billion+ unique monthly viewers● Over 6 billion hours of video are watched
each month on YouTube—that's almost an hour for every person on Earth
● 100 hours of video are uploaded to YouTube every minute
● According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
Benefits of YouTube for Youthe Real Estate Agent
1. Show up in the search results (with video)2. Listings with videos have 403% more
inquiries3. Grow your following
About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateTested, tested & tested some more.
I love YouTube for google search results! Especially for listings
Pinnable Real Estate - the book
The Challenge - Using YouTube
Are you avoiding social media / internet marketing? (YouTube)1. Do you think YouTube is a waste of time? 2. Do you think YouTube is a fad?3. Do you think YouTube is hard?
Web Traffic = More Leads
YouTube is great for marketing listings & a great tool for online marketing.
Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website● Commit to always improving your brand
Today: Steps NecessaryOverview
1. Preview YouTube2. Your Channel3. How to have your videos found4. Resources to make videos
YouTube Basics
Let’s go to YouTube
Videos to Share
● Listings● Area information● Testimonials ● Educational Information
○ Market updates○ Area info○ Your interests
Your Channel
● Trailer Video (shows on your channel)● Playlists● Use Keywords
How to have your videos found● Promote your videos
○ Your blog○ Trulia○ Realtor.com○ Google+○ Facebook○ Pinterest
● Keywords○ Address○ Neighborhood name
Video Keywords
1. Google the keywords you want2. Pay attention to the autofill keywords3. Look and see if there are any videos
Address works
#5 is my video
Making Videos
Use Photos● Visual Tours (most common)● Animoto● Slidely● Other movie makers
Most Important
When making videos be: ● Memorable● Eyecatching● DO IT!
Animoto
● Share to Youtube● Good quality● Easy to use● Music is older
Slidely Videos (sharing site)
http://slide.ly/view/04ef4b79abd3c0a15027c73701506a52
Slidely
● Social site● Shareable to all social media
○ Pinterest○ Google+○ FB○ Twitter
● Fun music (younger crowd)
Your Blog Cycle
4 Topics for your blogIdeas: (these could all be video)1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community
What to do
● Take Photos● Make Videos● Share videos● Use Keywords● Be engaging - get comments
Resources
● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)● Follow me on Google+: google.
com/+CharlotteAllred● If you’re local, join the monthly mastermind
(email me at [email protected])
Local MastermindKiller Online Real Estate Agents● Meet once a month - starts in January● First meeting Weds January 14th 11:30 am● Topic: Your Website
○ Must have’s on your website ○ Your website structure○ Website mistakes
● Roundtable discussion
Monthly Topics
● Your Online marketing plan● Categories for your blog / Keywords● Best Website Platforms● Plug ins● IDX options● Social Sites: YouTube, Google+, Pinterest
