you shall know us by our dialtone
DESCRIPTION
First presented at the Module09 conference in Michigan in April 2009TRANSCRIPT
you shall know us by our dial tonechris brogan - new marketing [email protected]
metypist
01_ you are herenot on phones. not anchored. nomad.
02_ you are immediatereal time. nano-pr. customized.
03_ you triagedata at jackson pollock velocity
04_ you arebus dev / mktg / cust svc
05_ you are one of usthe flattening of business relationships
06_ stalactite / stalagmitetear down mktg / comms / cust svc silos
07_ pirate shipspromote rogue thinking and models
08_ bridges not islandsembed in all departments and budgets
09_ cafe shaped conversationmass customization. small. personal. now.
10_ test / validate / onboardmake implementation grids. use them.
11_ find themmap out your targets and goals
12_ garden themsweat equity and the law of the farm
13_ bring them winevalue before message
14_ equip themgive your ideas handles
15_ listen and acknowledgethe new communication starts now
16_ leave trailsinnovation and experimentation rule
17_ hamburger helpereverything! gets a digital / social component
18_ stories not adsconnections sell. relationships sell forever
19_ build armiesgrow every day. connect every day.
20_ learn from labsit’s not your job to know it all. it’s mine.
[email protected]: @chrisbrogan http://www.chrisbrogan.com
MY JOB IS TO EQUIP PIRATE SHIPSWITHIN THE FLEET, AND TEACH THEM TO NAVIGATE, SAIL, AND HUNT.