you said you "like" me but you never call
DESCRIPTION
Speaker: Joanne McGonagle Are you wondering how you can build an engaged and loyal Facebook page? Are you getting "Liked" but not getting any engagement? Learn tips on how to not only get likes but to build a community on your facebook page. Takeaways: How to communicate with your fans as friends Engagement is a two-way street. Don't do drive by posts. Learn why consistent updates matter Monitor, measure, evaluate then adapt.TRANSCRIPT
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You Said You “Like” Me But You Never Call
Building a Community on Facebook
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Joanne McGonagleAuthor, Master of Zoology, GFP @thetiniesttiger
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One Cat
• An unplanned adoption changed two lives
• We were redirected to follow a different path
• Started a Facebook page to sell books and bring more awareness to big cat conservation.
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The Beginning
The Voice of your Brand
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Community Building
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Communicate as Friends
•Fans versus Friends•I, Me, Mine versus We, Us, Ours
•Allow posts by everyone
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The Tiniest Tiger on Facebook
55,152 “Likes”
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Engagement is a Two-Way Street
•Don’t Do Drive-By Posts•Participate in Conversation
•“Like” comments by others•Chat with Friends in the Thread•Answer questions
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What’s a Drive-By Post?
• Auto-posts from other social media sites.
• Posting and not participating in comment thread.
• Sell, Sell, Sell, Sell….cute cat photo…Sell, Sell, Sell….
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Participate in Conversation
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Keep Up With Your Updates!
• Try to post about the same time each day.
• Return to the page to “like” comments and reply in the thread.
• Friends of your page will begin to look for your updates and keep returning.
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Super Busy? Schedule Ahead
• Schedule your posts to help save time.• Just make sure you go back and engage with the page
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Monitor, Measure, Evaluate
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• Be authentic and honest
• Transition through tough times
• Listen and Adapt
Time Brings Change
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Steps to Build Your Facebook Page
1. Communicate as a friend
2. Actively engage on your page
3. Post consistently.
4. Monitor, Measure, Evaluate
5. Adapt
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Please Remember to care for all cats, big and small
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Thank You!