you pay now...3 ways to hack the purchase funnel
TRANSCRIPT
You Pay Now… 3 ways to hack the purchase funnel
@digijoe
The internet influences what we buy
Purchase intent
Forms Matures
What’s the last thing you bought? How were you influenced?
Publishers can make money from purchase intent(Marketers can optimise & target purchase intent)
Make money? Ads, affiliate, paywall, in-app
Display (per impression)
Traffic (per click)
Affiliate (per sale)
Monetization method often correlates to where you operate in funnel
Who gets the purchase attributed to them?
Publishers missing the opportunity to create & rapidly cultivate purchase intent
Publishers don’t capitalise properly from their role in the purchase funnel
3
Leverage sources and spark intent
Product/service discovery is evolving
Generators
Devices
Sources
+
Social media drives intent
Discovery features
User Immersion
Fulfil your own demand
Up to 95% of traffic from publisher content to merchants does NOT convert into a sale.
Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
Blur the line between publisher & merchant
“part store, blog, magazine and wish list ”
Seize the impulse buy
Use of coupons on publisher websites increases conversions on average by 12%
Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
Use incentives & scarcity
The social halo effect
Mobile visitors on publisher websites take 19% fewer clicks before arriving at merchant
(and purchasing)
Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012
Mobile = impulse = shorter funnel
Bonus hack – don’t post the week before payday
Skimlinks is a platform that automates monetization of purchase intent…
…also means we optimise and shorten the funnel. Get paid now!!