You, Inc.

eBay.comChapter 8

Question 8

eBay.com

• eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide.

• Founded September 3, 1995• Headquartered in San Jose, California

Products on eBay.com

• BRAND NEW UNLOCKED 32GB 32 GB Apple iPhone 3GS $720 Shipping:$17.55

• 32GB 3GS for $699 at AT&T

Products Continued

• NEW Apple iPod touch 3rd Generation (32 GB) MP3 Player US $284.88

• $339 new

Products Continued

• The Sopranos - The Complete Series (DVD, 2009) US $100.00

• $351.49

• Insertion fees for auction-style format listings• Final value fees for auction-style format listings• Insertion fees for fixed price format listings• Final value fees for fixed price format listings• Business and Industrial equipment fees• Optional feature fees• Reserve price fees• Buy It Now fees• Listing upgrade fees• eBay picture hosting fees• Seller tool fees

Fees for selling on eBay

• When you list an item on eBay, you're charged an insertion fee. If the item sells, you're also charged a final value fee. The basic cost of selling an item is the insertion fee plus the final value fee.

• The basic fee structure depends on the type of listing—auction-style or fixed price format—you use.

eBay

• Insertion fee

• $0.01 - $0.99

• Free (up to 100 listings)*

• $1.00 - $9.99

• $0.25

• $10.00 - $24.99

• $0.50

• $25.00 - $49.99

• $0.75

• $50.00 - $199.99

• $1.00

• $200.00 or more

• $2.00

• Final value fee

• Final sale price

• Item not sold

• No fee

• $0.01 - $50.00

• 9.0% of sale price (maximum charge

$50.00)

• $50.01 - $1,000.00

• $1,000.01 or more

Fees for auction-style format listings:

• Top-rated sellers are PowerSellers who consistently provide the best buying experiences to their customers. Whether you have large volume sales or smaller volume, you can be a Top-rated seller. The requirements and benefits are the same for most categories, with the exception of Motors Vehicles.

Become Top-rated seller

• Priority customer service• 20% discount on final value fees• Unpaid item protection• Expanded seller protection from PayPal

Top-rated sellers receive the following privileges and benefits:

• Sellers would just follow a few simple Best Practices for using it to its best advantage

• Because it helps to move merchandise to seller

The Best Offer option

Fixed price final value feesFinal sale price

Electronics Clothing, Shoes and Accessories

Books, DVDs and movies

All othercatogories

Item not sold

No fee No fee No fee No fee

$0.99 - $50.00

8.0% of the final sale price

12.0% of the final sale price

15.0% of the final sale price

12.0% of the final sale price

$50.01 - $1000.00

8.0% of the initial $50.00, plus 5.0% of the remaining final sale price balance ($50.01 to $1,000.00)

12.0% of the initial $50.00, plus 9.0% of the remaining final sale price balance ($50.01 to $1,000.00)

15.0% of the initial $50.00, plus 5.0% of the remaining final sale price balance ($50.01 to $1,000.00)

12.0% of the initial $50.00, plus 6.0% of the remaining final sale price balance ($50.01 to $1,000.00)

More ways to sell

• Selling internationallyReach more buyers in more countries.

• Getting exposure on international sites• Selling on the eBay International Market •

Selling on eBay MotorsSelling a vehicle, part, or accessory? List it on eBay Motors.

• Selling your vehicle locally• Providing vehicle details• Pricing tips for eBay Motors• Motors regulations for the U.S.

Sources Where You Can Buy Products (Q3)

• 32 GB Apple iPhone 3GS– Best Buy

• Apple iPod touch 3rd Generation (32 GB) MP3 Player– MacConnection– CompUSA

• The Sopranos - The Complete Series (DVD, 2009)– Amazon.com

Auction (Q5)

• Possible reasons for not making a profit: – Lack of photos– Shipping charges– Taxes

• Different approach:– Have no shipping charge– Add photos to attract potential buyers– Have a minimum bid