you get what you need
DESCRIPTION
In the quest to bring your idea to market, keep an open mind when you talk to different investors and don't lock yourself into on route to commercialization.TRANSCRIPT
You Don’t Get What You Want, You Get What You Need! The best way to market might be the one you don’t want. Most inventors want to license their product, kickback and collect millions in royalties while others (licensee) test the prototype, develop manufacturing, secure IP in all the proper states and perform economic analysis on the widget, and not necessarily in that order. In addition, they will need to secure permits and delivery routes, along with complying with every possible regulation
in existence to finally get your gizmo into the hands of your customer. Oh, and that’s ignoring the efforts of competitors and their teams designed to at the very least make your road a little bumpy. Therefore, if an established player presents a viable route to market via company formation or partnering with a giant in industry, don’t get on your high horse and pigeon-hole yourself to one route to commercialization. Be open to multiple strategies to market! Open Strategy! Legal told us to include this: The intellectual property information that we provide does not constitute legal advice. We are not intellectual property lawyers nor are we a law firm, consequently we do not provide legal advice. No attorney-‐client or confidential relationship exists or will be formed between you and Youvention nor any of our company members. The accuracy, completeness, adequacy or currency of the content is not warranted or guaranteed. We recommend you consult a lawyer if you want legal advice.