you don't know jack about data - social edition
TRANSCRIPT
This is not the full picture!
#SMWCPH @strasm @nielstybjerg
IIH Nordic – our perspec6ve
• Analy8cs Agency of the Year 2013, 14 & 15
• Founded in 2005 • 42 people, • 30 Google Analy8cs Cer8fied • Copenhagen, Stockholm, Oslo • 4 focus areas
• Measurement & strategy • Training and educa8on • Digital marke8ng • Op8miza8on
#SMWCPH @strasm @nielstybjerg
Niels Tybjerg, Head of Strategic Content • Content & op8miza8on specialist • Niels Tybjerg, Head of Strategic Content • Using data to create content • Cer8fied in Google Analy8cs and Inbound Marke8ng
Steen Rasmussen, Senior Partner • Data-‐driven business specialist • Interna8onal presenter • Trainer hos Google Partner Academy • Nominated for “Prac88oner of the Year”
2014 & 2015 af Digital Analy8cs Associa8on
#SMWCPH @strasm @nielstybjerg
Are you ready for an experiment?
#SMWCPH @strasm @nielstybjerg
Download and distribute this presenta6on • Get your own copy on iih.dk/smw1
• Look for the 4 Jack memes in the presenta8on
• If you like it, Share the URL you see in your social channels • We’ll then track it!
• And share with you which meme gave the most downloads
#SMWCPH @strasm @nielstybjerg
3 challenges • Your data sucks • You don’t know WHAT you can see in your data
• You don’t know HOW you can use your data
#SMWCPH @strasm @nielstybjerg
…But see how @iih does it in their presenta6on on iih.dk/smw2 #SMWCPH
3 challenges • Your data sucks • You don’t know WHAT you can see in your data
• You don’t know HOW you can use your data
#SMWCPH @strasm @nielstybjerg
Process your raw social data
freeanaly8cs.komfo.com/
Get insights on how your website gets shared
#SMWCPH @strasm @nielstybjerg
#SMWCPH @strasm @nielstybjerg
Track the value of the single share
Spy on your compe6tor’s social success
#SMWCPH @strasm @nielstybjerg
See how your brand or product gets men6ons
#SMWCPH @strasm @nielstybjerg
See how much social data you can really get from @iih’s slides on iih.dk/swm3 #SMWCPH
See how you contribute to the boWom line
#SMWCPH @strasm @nielstybjerg
Get insights about your visi6ng fans
#SMWCPH @strasm @nielstybjerg
See how the social customer navigates
#SMWCPH @strasm @nielstybjerg
THE DEVIL IS IN THE DATA!
See how to visualize your social data on iih.dk/smw4 #SMWCPH
Is this a good visualiza6on?
#SMWCPH @strasm @nielstybjerg
Put a target on social
#SMWCPH @strasm @nielstybjerg
Not all social shares are equal
#SMWCPH @strasm @nielstybjerg
See how in @iih’s slides on iih.dk/smw5 #SMWCPH
Social people like to talk – let’s track it!
#SMWCPH @strasm @nielstybjerg
Using social ads for building and tracking personas
#SMWCPH @strasm @nielstybjerg
First we define the persona in the ad tool
#SMWCPH @strasm @nielstybjerg
Then we aWract them with a generic ad
#SMWCPH @strasm @nielstybjerg
Which is of course tracked in Analy6cs
#SMWCPH @strasm @nielstybjerg
Where we can build a segment
#SMWCPH @strasm @nielstybjerg
And store the data in their cookie for the future
#SMWCPH @strasm @nielstybjerg
Make campaign tracking easy – iih.dk/jack
#SMWCPH @strasm @nielstybjerg
Know how to handle social selling with insights
#SMWCPH @strasm @nielstybjerg
AWract
#SMWCPH @strasm @nielstybjerg
Give them great content
#SMWCPH @strasm @nielstybjerg
Get them from content to product
#SMWCPH @strasm @nielstybjerg
Get their email so you don’t need social J
#SMWCPH @strasm @nielstybjerg
Nurture them over 6me
Understand and Priori6ze
The process
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QUESTIONS? …SHOOT!
hfp://speakerscore.com/8SZ5
(+45) 26 21 95 95
(+45) 70 20 29 19
www.iihnordic.dk
dk.linkedin.com/in/steenrasmussen/
Senior Partner Steen Rasmussen
Digital Content Strategist Niels Tybjerg
(+45) 41 60 42 70
(+45) 70 20 29 19
www.iihnordic.dk
dk.linkedin.com/in/nielstybjerg/