you created a linkedin account. now what? - ccim live! session
DESCRIPTION
There is a lot more to LinkedIn than just accepting friends and colleagues as connections. This session explains the "ins and outs" of using LinkedIn professionally. Mark will make you more comfortable utilizing LinkedIn and share with you how he effectively uses it in just 15 minutes a day both as an informative and productive tool. You will also learn about the unwritten LinkedIn rules of etiquette so you don’t potentially offend your clients and referral sources.TRANSCRIPT
LinkedIn Training
Mark Eberle, CPA
Jaimi Koechel
Why Use LinkedIn?
• Benefits
• Statistics
LinkedIn Etiquette
• Professional Photo
• Recommendations
• 5 Strikes
• Personalize Invitations
• Close Your Account
• Your Standards for Connections
Settings
LinkedIn is for business and your settings are critical for
how your account works
for you.
Homepage
• Share an update– Attach a link
• LinkedIn Today– You set what is important
• All Updates– Sorting and hiding
• Commenting on activity– Help your contacts
Edit Your Profile
• Edit website
• Public profile
• Add sections– Skills– Volunteer and awards
Your Connections
• Tagging
• Using notes
Network Statistics
• The power of your network
• People who know people
Your Inbox
• Messages– Keep them current
• Invitations– Avoid giving unintended strikes
• Sent– Checking your past invitations
Companies
• Following companies– Clients, referral sources & prospects
• Add your company– Keywords & proper authorization
• Maximizing your company page– Add products or services– Add Twitter
LinkedIn Search
• Using the advanced search feature
• Searching companies– Search for companies by people– Detail your search by
area and industry
Questions?
www.hhcpa.com/training