you can do better! improve your design process (ux scotland)

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  • you can do better!improve your

    design process

    @pboersma

    UX Scotland 2016, Edinburgh

  • @pboersma

    you can do better!improve your

    design process

  • peter1970

    commodore 16

    computer science & ergonomics

    20 years at interactive agencies

    design process freak

    in-house UX strategist

  • you can do better!improve your

    design process

  • a designa specification of an object,

    manifested by an agent,intended to accomplish goals,in a particular environment,

    using a set of primitive components,satisfying a set of requirements,

    subject to constraints

    http://en.wikipedia.org/wiki/Object_(philosophy)http://en.wikipedia.org/wiki/Agency_(philosophy)http://en.wikipedia.org/wiki/Goalhttp://en.wikipedia.org/wiki/Environment_(systems)http://en.wikipedia.org/wiki/Requirement

  • to designto create a design,

    in an environment where the designer operates

    http://en.wikipedia.org/wiki/Environment_(systems)

  • to designto create a design,

    in an environment where the designer operates

    http://en.wikipedia.org/wiki/Environment_(systems)

  • create

  • deliverables

    deliverable is a term used in project managementto describe a tangible or intangible object,

    produced as a result of the project,that is intended to be delivered to a customer

    (either internal or external).

  • list 10 UX deliverables

  • business

    design

    researchevaluation

    strategyproject

  • business

    design

    researchevaluation

    strategyproject

    pitch

    scenarios

    position

    roadmap

    service design

    prototype

    requirementsreviewtest

    scope

    analytics

    estimate

    beta

    conceptdetailed design

    sketch

    personas

    competition

    roles

    steps

    interviews

  • business

    design

    researchevaluation

    strategyproject

    pitch

    position

    roadmap

    service design

    prototype

    test

    estimate

    beta

    conceptdetailed design

    sketch

    personas

    competition

  • business

    design

    researchevaluation

    strategyproject

    pitch

  • X

  • business

    design

    researchevaluation

    strategyproject

    estimate

  • estimate

    assumptions

    calculations

    (explanations)risks

  • example estimate

    assuming we design 10 wireframes (5 complex + 5 medium)

    plus 15 components we estimate

    we need 300 hours

    butwe dont know the

    documentation needsof the developer

    (5x16 + 5x8) + (15x12)

  • business

    design

    researchevaluation

    strategyproject

    position

  • client

    sub-brandcommunities

    corebrand

    onlinesupport

    onlinesales

    client

  • competitor

    competitorcompetitor

    competitorcompetitor

    big competitor

    big competitor

    competitor

    competitor

    sub-brandcommunities

    corebrand

    onlinesupport

    onlinesales

    client

  • competitor

    competitorcompetitor

    competitorcompetitor

    big competitor

    big competitor

    client competitor

    competitor

    sub-brandcommunities

    corebrand

    onlinesupport

    onlinesales

    client

  • business

    design

    researchevaluation

    strategyprojectcompetition

  • business

    design

    researchevaluation

    strategyprojectroadmap

  • progress

    progress

    progress

    progress

  • area

    area

    area area

    area

    progress

    progress progress

    progress progress

    progress

    progress progress

    progress progress

    moment momentmoment moment

  • business

    design

    researchevaluation

    strategyproject

    personas

  • business

    design

    researchevaluation

    strategyproject

    prototype

    conceptdetailed design

    sketch

  • MOBILE APP

    MUSIC PLAYER IN BAR

    matching

    user profile

    bar profile

    OUT OF SCOPE

  • business

    design

    researchevaluation

    strategyproject

    service design

  • business

    design

    researchevaluation

    strategyproject

    test

  • business

    design

    researchevaluation

    strategyproject

    beta

  • business

    design

    researchevaluation

    strategyproject

    pitch

    scenarios

    position

    roadmap

    service design

    prototype

    requirementsreviewtest

    scope

    analytics

    estimate

    beta

    sketchdetailed design

    concept

    personas

    competition

    roles

    steps

    interviews

  • to designto create a design,

    in an environment where the designer operates

    to create a design,in an environment where

    the designer operates

    http://en.wikipedia.org/wiki/Environment_(systems)http://en.wikipedia.org/wiki/Environment_(systems)

  • environment

  • org chart

  • draw your org chart

  • design in your org chart

  • to designto create a design,

    in an environment wherethe designer operates

    to create a design,in an environment where

    the designer operates

    http://en.wikipedia.org/wiki/Environment_(systems)http://en.wikipedia.org/wiki/Environment_(systems)

  • operate

  • business

    design

    researchevaluation

    strategyproject

    process

  • design processsubstantial disagreement exists

    concerning how designersproduce designs.

    1. the design process is plan-driven

    2. designers attempt to optimize a design candidate for known constraints and objectives

    3. the design process is understood in terms of a discrete sequence of stages

    1. the design process is improvised

    2. designers use creativity and emotion to generate design candidates

    3. no sequence of stages is apparent;analysis, design and implementation

    are contemporary and inextricably linked

    http://en.wikipedia.org/wiki/Optimization_(mathematics)http://en.wikipedia.org/wiki/Goalhttp://en.wikipedia.org/wiki/Improvisationhttp://en.wikipedia.org/wiki/Creativityhttp://en.wikipedia.org/wiki/Emotion

  • 1. the design process is improvised

    2. designers use creativity and emotion to generate design candidates

    3. no sequence of stages is apparent;

    analysis, design and implementation are contemporary and inextricably linked

    dynamic

    stable

    internal external

    1. the design process is plan-driven

    2. designers attempt to optimize a design candidate for known constraints and objectives

    3. the design process is understood in terms of a discrete sequence of stages

    http://en.wikipedia.org/wiki/Improvisationhttp://en.wikipedia.org/wiki/Creativityhttp://en.wikipedia.org/wiki/Emotionhttp://en.wikipedia.org/wiki/Optimization_(mathematics)http://en.wikipedia.org/wiki/Goal

  • 80-20 rule for problems

    1. the design process is plan-driven

    2. designers attempt to optimize a design candidate for known constraints and objectives

    3. the design process is understood in terms of a discrete sequence of stages

    1. the design process is improvised

    2. designers use creativity and emotion to generate design candidates

    3. no sequence of stages is apparent;analysis, design and implementation

    are contemporary and inextricably linked

    80% 20%

    http://en.wikipedia.org/wiki/Optimization_(mathematics)http://en.wikipedia.org/wiki/Goalhttp://en.wikipedia.org/wiki/Improvisationhttp://en.wikipedia.org/wiki/Creativityhttp://en.wikipedia.org/wiki/Emotion

  • 80-20 rule for time spent

    20% 80%1. the design process is plan-driven

    2. designers attempt to optimize a design candidate for known constraints and objectives

    3. the design process is understood in terms of a discrete sequence of stages

    1. the design process is improvised

    2. designers use creativity and emotion to generate design candidates

    3. no sequence of stages is apparent;analysis, design and implementation

    are contemporary and inextricably linked

    http://en.wikipedia.org/wiki/Optimization_(mathematics)http://en.wikipedia.org/wiki/Goalhttp://en.wikipedia.org/wiki/Improvisationhttp://en.wikipedia.org/wiki/Creativityhttp://en.wikipedia.org/wiki/Emotion

  • 80-20 rule for time spent

    20% 80%1. the design process is plan-driven

    2. designers attempt to optimize a design candidate for known constraints and objectives

    3. the design process is understood in terms of a discrete sequence of stages

    1. the design process is improvised

    2. designers use creativity and emotion to generate design candidates

    3. no sequence of stages is apparent;analysis, design and implementation

    are contemporary and inextricably linked

    assumes you have a process

    http://en.wikipedia.org/wiki/Optimization_(mathematics)http://en.wikipedia.org/wiki/Goalhttp://en.wikipedia.org/wiki/Creativityhttp://en.wikipedia.org/wiki/Emotion

  • why document a process?

    1. to agree on what things are called2. to link design activities with other processes3. to increase efficiency through standardization4. to speed up integration of team members5. to explain to your client where they are involved6. to measure your work, so you can improve it

  • process documentation

  • ske