you aren't on gab? part 1 - the interview | learn as i learn - digital marketing 029
TRANSCRIPT
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In September 2016, I wrote about the less than month old social network Gab as a first-‐in social network opportunity for any business.
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What is Gab? Similar to Twi@er but with this mission “The People First Social Network”.
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Has Gab grown since August 2016? Total website traffic- August 2016: 240,000 visits - December 2016: wejnerskgkgrxnkjg visits
Global website rank- December 2016: 11,663 NOTE: There are currently over 1.1 billion websites in the world and Gab ranks in the top .001%.
Gab users- August 2016: 0 - December 2016: 100,000 NOTE: There are 200,000 more users that have signed up but are on wait lists.
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At the beginning of December, I asked a few quesJons to Gab’s Chief CommunicaJon Officer Utsav Sanduja.
The following was our correspondence.
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Ques:on If you are able to share, how many people have created accounts (rough number) and how many are using Gab each day or month?
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Answer At present our organizaJon, which began on August of 2016, has over 100,000 users with 200,000 in wait list signups, along with an unprecedented 2.45 million gabs sent, of which an average of 20,000 gabs are shared per day.
The site ranks 19,685 globally in online acJvity, 3,300 in The United States and has over 24 million page views, with our largest growth base emanaJng from the United States, India and Brazil. Finally, Gab is very intent on recruiJng users from France in anJcipaJon of the upcoming presidenJal elecJons there.
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Ques:on What would you say to businesses that might have a Facebook or Twi@er account and are wary about trying a new social network?
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Answer Gab has a strong, deep and rich organic set of users that vary from professional class workers, young families and those in reJrement.
One thing that Gab takes immense pride in is the ease in which entrepreneurs and self-‐employed individuals are able to set up shop, promote their brand, products and services in an expediJous manner.
Further to this, because of our close-‐knit ecosystem and culture that Gab has fostered, business people everywhere have commended us for the quality of interacJons amongst our user base. It is due to this congenial and personable environment that has given longevity and security to business relaJonships of all kind on Gab. Finally, Gab’s growth internaJonally in India, Brazil and France have allowed us to reach niche user bases that Big Social have failed to uJlize.
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Ques:on I think when people look at Gab, myself included, it gets compared to Twi@er since that gives it context. What would you say are the big ways Gab has differenJated and will conJnue to differenJate itself from Twi@er?
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Answer (part 1) Facebook, Twi@er, and Reddit are taking the path of censorship — Gab does not. This alone sets us apart from Big Social. The aforemenJoned placorms also rely immensely on adverJsing revenues for their core business model, a concept that is proving to be fuJle in an environment of ad blockers on both mobile and desktop web.
Lastly, we feel that Big Social does not empower content creators, but rather exploits them as said companies make billions off their creaJvity, Jme and energy. Gab takes a different approach — we put the user in charge in the expurgaJon process, we put content creators first so they can sustain their business and passion. And more importantly, we put free speech above all else.
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Answer (part 2) Gab has also innovated in areas where other placorms have refused to. 300 characters allows for more thoughcul and meaningful discourse in a microblogging environment. UpvoJng and downvoJng allows both posiJve and negaJve senJment as it empowers the community to surface great content. Categories help users discover interesJng topics and diverse communiJes on Gab who share similar interests. EdiJng along with edit logs allows users to make quick changes and modify addiJonal informaJon, while keeping the integrity of the post in check.
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Ques:on Do you have a rough esJmate of when Gab will allow users to upload pictures and videos? Is Gab planning on giving YouTube a run for their money as a video hosJng placorm?
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Answer Stay tuned!
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Ques:on For now, Gab seems to be dominated by the poliJcal right, how will Gab posiJon itself to create an environment where a wide array of opinions are expressed?
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Answer We challenge this premise completely — to the contrary, Gab has a number of diverse users globally. Whether it is Catholic stoics from Austria, Hindu philosophers from India or up-‐and-‐coming independent rap arJsts with socially liberal viewpoints in Canada, here on Gab we openly welcome and embrace the diversity that is at the heart of our ecosystem.
With respect to our conservaJve user base, when a group of people are being systemaJcally dehumanized and labelled as the alphabet soup of phobias, they will look for a place that will allow them to speak freely without censorship and devoid of Social JusJce bullying. Down the road, our future plans include open sourcing our trends secJon to the developer community so that biases of any kind can be curbed and brought down to a minimum. Gab is for everyone, regardless of one’s ideological predisposiJon.
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Next week is part 2 I will break down Gab and Twi@er’s early days and dig into why businesses should not just keep a close eye on Gab but also how it illustrates the quickening pace of social media a@enJon shiks.
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