yorkshire mafia social media on toast - facebook & blogging

w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross

Social Media on Toast:

Winning business with Facebook and Blogging



Current social media usage?


Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce


Strategy/Aims/Objectives

• Do you simply want to raise awareness?• What is the key message that you want to

send to your followers/potential followers?• Are you looking to fundraise or gather

supporters?• Do you want to inform followers about the

work you, as a charity or business for that matter carry out and who it benefits?


Can we define some goals?Go back to your mission


Diesel bringing Facebook Likes into the real world


Facebook B2B Study

• What gets likes?


What gets comments?


What gets shared?


What should you share?


Simply Business

•Link•Picture•Human interest•Customer Competition


Virgin Media Pioneers

•Tag yourself CTA•Inspirational message •in a picture


CaterpillarCTA, does of nostalgia, picture, link


UPS•Human interest story•Photo•Link•CTA•Competition


Screwfix•Humour


Facebook Ernst & Young Global

• News & Insights• Forums (strategic growth)• Careers/Recruitment

http://www.ey.com/GL/en/Home/Social-media


Facebook Targeting


Corona Light


Dove Soap


How to create an editorial calendar. It sounds complex…but it isn’t!

• People think it needs to be fancy and detailed.

• Two advantages; planning and accountability.

• There are lots of ways to create an editorial calendar, but let’s keep it simple.


Step 1: Make a list of key dates for the year

• Product launches• Events / trade

shows• Marketing

campaigns• Promotions• Holidays• Sporting events• Key milestones


Step 2: Add these to your Roadmap


Step 3: A comprehensive list of all your fundraising events/campaigns.

• Do any of these fit in nicely with your roadmap so far?

• Split them evenly throughout the year.


Step 4: Open a Google Spreadsheet

• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet


Time to think of Blog Titles•Use a number (7 Secrets to success)•Teach me (How To Do..)•Ask a question (Are you king of twitter?)•Talk to me (use you and your)•Just say no (Don’t buy this)•Use celebs/brands and popular trends (Pizza Express is the winner – Email Marketing)•Be controversial •Make an unusual association (How Lemons help your HR)


And I can help you…

• Research your keywords• Create and help write a blogs• Train teams or individuals on

LinkedIn/Twitter/Facebook/Google Plus• Use LinkedIn for targeting …. And of course, SEO/websites!


Challenge me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

•Carry on the conversation with me on twitter @jrconsultancy

yorkshire mafia social media on toast - facebook & blogging

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