yomego: the social media agency at smwf
DESCRIPTION
Yomego present at Social Media World Forum Europe 2011 (http://www.socialmedia-forum.com/europe/).TRANSCRIPT
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• Strategy
• Insight
• Delivery
• Monitoring
Yomego: Specialists
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Selection of clients
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Top 50 Brands in Social MediaAnd why some are doing so much better than others
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2011: Born social?
Eric Schmidt: “In two years, smartphone sales will surpass PC sales”
Forrester: Tablet sales will surpass laptop sales by 2015
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Brands: The Social Media Challenge
• Not instinctive
• Two-way dialogue
• Real time
• Can’t plan
• Find their own voices
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Stakes are high
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• What is the value of a
Facebook friend?
• How does social tie in with
wider marketing KPIs?
• What proportion of results can
be attributed?
• The tools are there, stats
aplenty, but what do they
actually tell us?
Social media & ROI
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Data + Human Analsis = SMR
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Revisiting the Interbrand 100
• Leadership
• Stability
• Market
• Support
• International
• Trend
• Protection
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SMR Top 5
Source: Top 50 brands in social media, NMA supplement
in conjunction with Yomego & Alterian
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eBay #1?
• One of the longest established brand-led communities
• The community is largely self-policing
• Innovative projects like Group Gifts (ties in FB, Paypal)
• Full-time staff blogger Richard Brewer Hay is the social
spokesperson
• eBay Ink sellers promotes users who harness social
media to drive business forward
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Technology brands get it
Samsung, #9 – 3D projections,
YouTube takeovers, website
social media makeover
Dell, #12 – The great success
story
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Automotive brands are getting it
This sector is strongly represented:
Ford, Toyota, Honda, Ferrari,
Hyundai, Mercedez-Benz, Porsche &
Volkswagen all featured
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Some luxury brands get itGucci, #6
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Some luxury brands don’tMoet & Chandon, not listed
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Strong Brands Integrate Social
And this time, it’s more than just uploading your advert to YouTube
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Common Themes from Top 50Community building
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Common Themes from Top 50Co-creation of Ideas
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Common Themes from Top 50Exclusive Benefits
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Common Themes from Top 50Bringing Fans Closer
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Common Themes from Top 50Embracing customers as content creators
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No one-size-fits-all strategy
Apple rely on strength of product and its fans
Nintendo ignores facebook – they rely on YouTube
Gucci reinforces aspirational values via facebook
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• Our exclusive Social Media Reputation
(SMR) services tracks data in real-time
and provides analysis
• 29,000 social sources tracked via SM2
• Customised dashboard includes
competitor analysis
• Sentiment validated by human team
• Monthly report provides context and
prioritised list of recommendations in
tune with wider marketing activities
• Feed results back into campaign and
refine execution phase
Yomego: SMR
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• Top 50 Brands revealed with NMA
MySocialMediaReputation.com
• Or check out SMR League Table via
homepage of www.nma.co.uk
Social Media Reputation
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The Lighthouse
70 Mitchell Street,
Glasgow G1 3LX
w. www.yomego.com
t. +44 (0) 141 582 0600
f. +44 (0) 141 582 0699
Q&A?
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