yogurt consumption trends - sasdt · daily yogurt consumption is most common in the mature markets...
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Global consumption is on the rise
Yogurt3 represented in global €65.2bn spending in 2014
Global: market value by category, 2014 Global: fastest growing categories by value,
CAGR 2012–17
Yogurt drinks +4.3%
Standard yogurt +3.8%
Lactose-free dairy1 +6.4%
Lactose-free yogurt2 +12%
1 Euromonitor - Lactose-free dairy growth information is only available on aggregated level (not per product type). 2 DSM estimation3 Standard yogurt, yogurt drinks
China 8.5 Netherlands 2.7
US 6.6 Italy 2.3
Japan 3.7 UK 2.2
Germany 3.1 Brazil 1.6
France 3.1 Spain 1.4
Top 10 markets: by value ($bn), 2012 Top 10 markets: by per capita
expenditure ($), 2012
Netherlands 158.9 Sweden 64.9
Switzerland 107.1 Portugal 60.4
Norway 92.7 Australia 56.5
Finland 76.7 Austria 53.4
Ireland 73.9 Denmark 51.1
36%
64%
Drinking yogurt
Standard yogurt
South Africa: $ 470 mln in 2014
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29%
61%
9%
More yogurt
Same amount of yogurt
Less yogurt50%
39%
10%
60%
32%
7%
48%42%
9%
67%
26%
6%
61%26%
12%
Average annual
growth
15.6%
Average annual
growth
4.6%
Average annual
growth
14.8%
Average annual
growth
5.8%
Average annual
growth
‒1.0%
Average annual
growth
9.1%
Growing desire for yogurt topped byChina and emerging markets
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Daily yogurt consumption is most common in the mature markets of France and Turkey
% of respondents eating yogurt every day
Taste
Health
Yogurt on top of trends
Convenience
67% eat more
yogurt because of
health reasons
47% eat more
yogurt as there is
more variety
62% eat it as a
‘on the go’ snack
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Versatility of yogurt – part 2
Beverage
(48%)
Snack
(37%)
Breakfast
(59%)
Ideas:
• Greek-style yogurt with oats for breakfast
• New packaging for yogurt packaging such as tubes and
pouches
• Chocolate yogurt as an healthy indulgent dessert
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Yogurt is most frequently eaten alone
On its
Own (66%)
Sweet
Snack (21%)
Cereal(33%)
Fruit (30%)
Ideas:
• New combinations of dairy and grains in a single serving
• Yogurt with fruit at the bottom or top
• A kids treat with sweets on the side
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Geographical trends in yogurt choice
36% 31%54%
In comparison with 3 years ago what kind of yogurt are you eating more of?
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High protein Greek yogurt, triple zero - US
• Zero added sugar, zero artificial
sweeteners, zero fat & 15
grams of proteins
• With Stevia & lactase
• Targeted to men
• 6 flavors: strawberry, vanilla,
peach, mixed berry, coconut,
banana
• Growth Greek yogurt in US:
from 0 to 50% in last 6 years
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Probiotic yogurt – low-lactose
• Plain probiotic drinking yogurt
contains B-H48+ active microflora
& low-lactose & no sucrose
• With probiotics & lactase
• Promotes ‘gut health’
• Targeted to everybody
• Growth lactose-free yogurt market
around 12%
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Sugar reduced yogurt - Optimel
• No sugar added, 100% natural
ingredients yogurt drink
• Targeted to women 30+ who want to
eat & live healthy
• Flavors: forest fruit, peach, citrus, red
fruit
• 50% increase on product launches in
sugar reduced & no added sugar dairy*
Source: Mintel GNPD; Sub-Category matches one or more of Flavoured Milk, Drinking
Yogurt & Liquid Cultured Milk, Spoonable Yogurt and Claims matches Low/No/Reduced
Sugar as the claim
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Espresso flavored yogurt drink – Czech Republic
• Refresher “Shot” - organic yogurt
drink with espresso flavor and added
BiFi culture
• Energy overdrive…and growing health
concerns
• Targeted to millennials & men
• Flavors: Espresso & Mango/Pineapple
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Sponge cake with yogurt filling - Romania
• Soft cake with yogurt filling
• Fat reduced, cocoa coating
• Looking for a indulgent, more healthy
snack
• Targeted to mothers & children
• Flavors: chocolate & strawberry
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How can we help with your future yogurt successes?
• Check the DSM website for
more inspiration (News &
Insights)
• Contact IMCD for an in-depth
discussion
• Our solutions of enzymes,
cultures & vitamins are on top
of trends