COMPANY MEETINGONLINE MARKETING

& MANAGING YOUR PRESENCE ONLINE

November 8, 2010

The Usual

Sign In Grab Snacks

Icebreaker

Who are your favorite artists and how do you keep up with them?

Teach Me How to Dougie!

What’s New? Status of Current Projects

Next Member of the Month: Alex (Emily)Music Video: Watzreal (Dan)Holiday Party, December 10th Video: YMR Vision + Donation (Diaris)Mixtape Meeting! - Friday 11/12 at 5PM (Diaris)Partnership with KDOL & Cal (Jake)Filming play at Malonga Center next week (Dan)

Performance OpportunitiesAMP Book Release event at La PenaOpen Mic at Mama Buzz

Other AnnouncementsCan still apply for GRAMMY Camp – see YMR blog

Did You Know?

Without marketing you don't have a business, you cant make sales, can’t develop a fanbase or database, and you will not have a long term income. It’s essential for you to market your music if you want to make money in the long run.

Media Share

Check out this Billboard feature21 Under 21: Music's Hottest Minors

Check out this video of Justin Bieberhttp://www.youtube.com/watch?v=KBnS_38

1BXo

Online Marketing

Information courtesy of Daniel Aguayo of Digipendent.com

State of the Digital Union Anatomy of a Modern Musician Fans Dream Team Revenue Digital Toolbox

40% of music was bought digitally in 2009

1 billion Youtube vids watched daily

20hrs of content uploaded every minute

175k new blogs create daily

Facebook users = 500million

45million daily status updates

Myspace users = 120million

50 million tweets per day (600 per second )

State of the Digital Union

Can you blog?

Fans don’t want to Just connect with your music….

True fans want YOU to connect with THEM!

Create your own Dream Team

Manager(s) Lawyer Promo team P.R. Distro (physical/digital) Radio promoter Web design Booking agent

Misc: Publisher/manufacturers/video/label, stylist etc…

The 3 Stages of Development

Alert, Connect, Sell

1

•Creating awareness

2

•Making Connections

3

•Monetizing

REACHFan sites, blogs, music services, TV/Radio/Film, total impressions

ENGAGEMENTPlay, share, post on Twitter, embed on blogs, word of mouth

ACQUISITIONEmail, Facebook friend, Twitter follower, fan club, street team

MONETIZATIONConversion, active paying fans, recurring revenue, capturing economic surplus

Discovery

Permission

Playing/Sharing

$£€¥

VARIABLE FRAMEWORK

HITS = how idiots track success

Revenue by Channel

Your Digital Toolbox

The Essentials

Discussion

Questions? What are your key takeaways from

today’s meeting? What do you still want to learn? What are the next steps in learning more

about this topic?

A Week’s Glance YMR . . . Workshop Schedule

Tuesday: ○ Music Production 5PM in Room 257○ Artist Development 5:30PM in Studio○ DJ Crew 5PM in Room 306

Wednesday:○ ProTools 5PM in Studio○ Freestyle 5PM in Room 316

Thursday:○ CLOSED! In honor of Veteran’s Day

Friday:○ Advanced Recording Production 3:30PM in Studio○ Mixtape meeting 5PM in Lab

Next Week at YMR

Company meeting: Topic: Independent vs Major Labels & Contracts