yli-inotek: sosmed engagement project
DESCRIPTION
Social Media Engagement Project for InotekTRANSCRIPT
Inotek Sosmed
Engagement
Project
RAHADIAN D DEWANDONO
RESHA ADI PRADIPTA
MARINA ANGGRAINI
ADITYA DHARMAWAN
SosmedEngagement
Rejuvenate Inotek’sWebsite
Deliver Powerful Content
Scale Up & Engage Social Media
Engage Online
Activities
Rejuvenate Inotek’s Website
Objective
Increase number of visitors and page views
Integrate the web site with existing social media assets,
e.g., twitter, Facebook, etc.
Improve user experience, e.g., layout, typography,
theme, coloring, look-and-feel, etc.
Strategies (1)
Analyze monthly web site traffic
Visitors in terms of demography and geography
Prime time
Internal and external links
Analyze website’s user experience
Layout and composition
Typography, coloring, and theme
Strategies (2)
Analyze social network interaction behavior
Facebook integration
Twitter integration
Recommend new website concept
Propose a mock-up design
Propose a gannt-chart for project implementation
Milestones
Report website’s current condition
Website traffic
Website user experience
Social Network site integration
Project Implementation (redesigning web site)
Increase overall web site page views by 40%
Timeline
Delivering Powerful Content
Objective
To educate follower more about INOTEK’s project
To make sure every event and activities documented
well
To create newsletter aimed for its followers
To show testimonials and opinions from powerful
individuals
Strategy
Educating follower about INOTEK’s projects
Current INOTEK project review is already good
Add fun fact section about trivial fact regarding INOTEK’s projects
The review should also touch business economy and social readers, not only from science and tech part
post content to other related website, affiliated website preferred
Document every activities and events on ‘news’ section
Make sure every activities documented well so people will know that INOTEK is alive and dynamic
Make Hall of Fame section to show every achievements from INOTEK’s project to ensure people that INOTEK is an outstanding incubator
Strategy (cont’d)
Creating newsletter
Send weekly (or bi-weekly) newsfeed about latest INOTEK articles to help people catching up to INOTEK’s current activities
Newsletter should be sent on a weekly bundle based on weekly activities in one mail, not sending each activities on a separate mails to avoid spamming
Testimonials from powerful individuals
Gather opinions from powerful individuals especially science and tech expertise as well as social media celebrities regarding INOTEK. Many people like to review and judge something based on other people opinions.
People such as Menristek, Socio-preneurs, academician, celebrities, youth activists, high performing students, etc
Milestone
Newsletter testing and evaluation per month
Additional 3-4 testimonies per month
Additional 1-2 contents being posted by other affiliated
website
Hall of Fame section added and updated
Timeline
Scale Up & Engage
Objective
Increase the number of Inotek’s social media fans &
followers
Increase the engagement level of Inotek’s social
media assets: twitter & facebook
Increase the Inotek’s website indirect traffic from its
social media assets
Strategy: Increase Followers & Fans
Endorsers:Popular YLI folks: Alanda Kariza, Iman Usman, Zilvia
Great Innovator Interview: Twitter Interview with Innovators
Small Gimmicks: Daily quizes with the prize of: Books, Movie Tickets. Explore to Work with
Book writers
Engage Inotek’s offline event with social media assets
Distribute flyers, insert in the presentation, create games to attract followers
Increase The Level of Engagement
Engaging ContentLess text, more pictures
Create interactive content: vote, asking questions, asking followers to guess
Content should be under one big story per week/biweekly
Actively retweet innovations related tweets from other account & give comments
Know when to tweet/post
Shorter is better
Provide Followers ServiceCreate #TanyaInovasi campaign that provide service for the followers to ask anything about
innovations, idea generation, business plan ideas, etc
Held Twitter Party: Bisniskan Inovasimu!Attendee: Innovators, Pak Sandi Uno, YLI-ers
Milestones
Additional 300 FB like per month
Additional 300 Twitter followers per month
Incremental of People Talking About This by 10% of
total fans every month
Get 100 twitter mentions per month
Increase website traffic from social media by 30%
Timeline
Activity
August September October November December January
W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
Present the Plan to Inotek's team
Brief Inotek's digital team for the execution
A. Increase Followers
Monthly Interview with Endorser (Popular Account)
Monthly Interview with Innovator
Weekly Quiz
Offline Event (TBC by Team Inotek)
B. Engaging Content
Finalize Content Schedule
Launch #TanyaInovasi
Twitter Party
Engage Online Activities
Background
Inotek is a non profit foundation to help small and medium enterprises
building sustainable business
Inotek foundation provides these entrepreneurs with mentoring strategies
to enhance their business strategy, develop management capacity and
connect them to potential business partner
To connect entrepreneurs with potential business partner, inotek tried to
sell their inovation through online activities. With online activities, we can
reach many people with less cost
Objectives
• Increase traffic in Inotek social media such as facebook, twitter and website
• To improve brand awareness of inotek foundation
• To get potential business partner that can help to grow business
Strategies : Improve website traffic
Provide regular updates in the website
Add video or success story to create fun experience
Launch some competition to create traffic and
trending topic ie
- photography competition
- renew logo competition
Strategies : Improve website traffic
Improving user satisfaction by creating satisfaction survey
Create smartphone application
Send updated news letter to every member
Social annotation with google plus (when you share content on
face book and twitter, everyone can see it from website)
Always put your URL on letterhead, business cards and in e-mail
signatures--wherever potential visitors are likely to see it.
Strategies : Social Media
1. Create update every single day (catchy headline induce people to
read) especially video
2. Ask other to promote your social media
3. Be generous : share valuable information (eventhough it’s not related
with your project)
4. Use hash tags in some social media to create trending topic
5. Include your website on all your social media
6. Retain existing followers and clients through social media engagement
Examples
51
Improve website traffic
•Create monthly news letter (August)
•Submit inspiring video (August)
•Create competition proposal (August)
•Create user satisfaction survey (September)
Social Media
•Find endorsement from famous celebrity/public figure (August)
•Create daily update (TBC with inotek administrators)
Milestone & Timeline