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DESIGNING THINKING!

Rose%Figliano,%Mentor%February%2015%

Next%by%Yodlee%Interac=ve%%Bootcamp%for%Financial%Technology%Startups%

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Why should you care about design thinking for start-ups?!

Pre-emptive problem solving approach!

HumanGcentered%approach%towards%solving%problems%and%unmasking%opportuni=es%that%is%driven%by%crea=vity,%customer%empathy%and%itera=ve%learning.%%

LOGIC%IMAGINATION%

INTUITION%

SYSTEM

ATIC%

REASO

NING%

SOLUTION%FOCUSED%

ACTION%ORIENTED%

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So you think your not creative?!“Creativity depends on what you believe you can do with the talents and skills you already have.” Creative Confidence – Tom Kelly !

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DESIGN PROCESS!

Define%Empathize% Solve% Implement%IDEA%(Concept)%

Solu=on%Scope% Hypothesize% Prototype%

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EMPATHIZEResearch and Analyze

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FRAMING QUESTIONS

Put guardrails around your research objective

Form a hypothize of what you think and feel about problem

Choose the appropriate methods

Have some open ended questions

Avoid ambiguous questions

Specific and actionable

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Bad Questions

What do people think aboutgifts?

Good Questions

How do single adults decide what gifts to buy?

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ETHNOGRAPHIC RESEARCH

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SYNTHESIZE YOUR FINDINGS

Articulate a few “needs” and few “insights”

Need are verbs

Insights are discoveries

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JOURNEY MAPPING

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USING THE RIGHT RESEARCH METHOD

Field Studies

Diary Studies

Surveys

Data mining

Analytics

Card sorting

Field Studies

Participatory Design

Paper Prototype

Usability Studies

Desirability Studies

Customer Emails

Usability Benchmarking

Online Assessments

Surveys

A/B Testing

Exploring/Inspire% Execute% Assess%

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DEFINEDefine%and%Scope%your%Understanding%

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PROBLEM SPACE

Group of friends decided to travel to Bali

Need to book accomodations

Don’t know everyone’s preferences

Not sure what to see in Bali

Need to plan quickly

Feeling panicky

Photo%Source:%hZp://www.ciee.org/wat/%

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How%to%create%a%Customer%Journey%Map%

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SOLVEHypothesis%and%Experiments%

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DIVERGENT%BRAINSTORMING%

Source:%J%Knapp%GV%

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MIND%MAPPING%

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CRAZY%EIGHTS%

Source:%%GV%%

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STORYBOARDS%

Source:%%%fabiangarzon.com%%%%

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Idea=on%Methods/Design%Thinking%

Google%Ventures%Design%Sprints%

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Okay%So%Now%Roll%Up%Your%Sleeves!%

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INTERACTION ANDVISUAL DESIGN

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goals%

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FUNDAMENTALS%

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TYPOGRAPHY%Formality%%%%Character%%%Legibility/Contrast%

Appropriateness%%Flexibility%%Completeness%Alignment%

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IMPLEMENTBuild%and%Validate%

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PRODUCT%DESIGN%SPRINTS%

Collaborative

Nimble

Focused

Cohesive

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PROTOTYPING%

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