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Yes, You Can Use Copyrighted Materials! Renee Hobbs Media Education Lab Temple University

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Learn how copyright supports the rights of both owners and users and strengthen your understanding of how the doctrine of fair use applies to the practice of teaching and learning with digital media, technology, mass media and popular culture.

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Page 1: Yes You Can Use Copyrighted Materials

Yes, You Can Use Copyrighted Materials!

Renee HobbsMedia Education Lab

Temple University

Page 2: Yes You Can Use Copyrighted Materials

Strengthening Public

Understanding of

Copyright and Fair Use

Supported by a grant from the John D. and Catherine T. MacArthur Foundation

Page 3: Yes You Can Use Copyrighted Materials

Let’s DiscussToday’s Digital Culture

Page 4: Yes You Can Use Copyrighted Materials

What is the purpose of

Page 5: Yes You Can Use Copyrighted Materials

To promote creativity, innovation and the spread of knowledge

Article 1 Section 8U.S. Constitution

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The ResultCopyright Confusion

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See no Evil Close the Door Hyper-Comply

How We Cope

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When I use the creative work of others in my own work, which concepts apply to my situation?

Attribution: Citing your sources

Plagiarism: Not acknowledging source material used in your work

Infringement: Copying another’s work in violation of law

Fair Use: Legal use of copyrighted works without permission or payment

Licensing: Asking permission and paying a fee

Page 9: Yes You Can Use Copyrighted Materials

OWNERS USERS

Copyright Law Balances Rights of Owners and Users

Page 10: Yes You Can Use Copyrighted Materials

Strengthening Public

Understanding of

Copyright and Fair Use

Supported by a grant from the John D. and Catherine T. MacArthur Foundation

Page 11: Yes You Can Use Copyrighted Materials

NEGOTIATED AGREEMENTS BETWEEN MEDIA COMPANIES AND EDUCATIONAL GROUPS

Problem:

Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions

Fair Use Guidelines for Educational Multimedia

Guidelines for the Educational Use of Music

Educational Use Guidelines are Confusing!

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Educational Use Guidelinesare NOT the Law!

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The documents created by these negotiated agreements give them “the appearance of positive law. These qualities are merely illusory, and consequently the guidelines have had a seriously detrimental effect. They interfere with an actual understanding of the law and erode confidence in the law as created by Congress and the courts”

--Kenneth Crews, 2001

Educational Use Guidelinesare NOT the Law!

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It’s time to replace old knowledge

withaccurate knowledge

Page 15: Yes You Can Use Copyrighted Materials

--Section 107Copyright Act of 1976

The Doctrine of Fair Use

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--Section 107Copyright Act of 1976

The Doctrine of Fair UseCriticism, comment, news reporting,

teaching, scholarship, research

… but also many forms of creative work

that advance and spread innovation

Page 17: Yes You Can Use Copyrighted Materials

--Section 107Copyright Act of 1976

The Doctrine of Fair Use

Fair use of copyrighted materials is allowed when the

benefits to society outweigh the private costs

to the copyright holder

Fair use prevents copyright law from becoming

a form of private censorship

Page 18: Yes You Can Use Copyrighted Materials

Bill Graham Archives vs. Dorling Kindersley, Ltd. (2006)

Page 19: Yes You Can Use Copyrighted Materials

An Example of Transformative Use

The purpose of the original: To generate publicity for a concert.

The purpose of the new work: To document and illustrate the concert events in historical context.

Page 20: Yes You Can Use Copyrighted Materials

Transformative Use is Fair Use

When a user of copyrighted materials adds value to, or repurposes materials for a use different from that for which it was originally intended, it will likely be considered transformative use; it will also likely be considered fair use. Fair use embraces the modifying of existing media content, placing it in new context. 

--Joyce Valenza, School Library Journal

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http://mediaeducationlab.com/index.php?page=295

Users’ Rights, Section 107

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Is Your Use of Copyrighted Materials a Fair Use?

1. Did the unlicensed use “transform” the material taken from the copyrighted work by using it for a different purpose than that of the original, or did it just repeat the work for the same intent and value as the original?

2. Was the material taken appropriate in kind and amount, considering the nature of the copyrighted work and of the use?

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MYTH: FAIR USE IS TOO UNCLEAR AND COMPLICATED FOR ME; IT’S BETTER LEFT TO LAWYERS AND ADMINISTRATORS.

Fair Use Is Empowering

TRUTH: The fair use provision of the Copyright Act is written broadly because it is designed to apply to a wide range of creative works and the people who use them. Fair use is a part of the law that belongs to everyone.

Page 24: Yes You Can Use Copyrighted Materials

Communities of Practice Assert Their Fair Use Rights

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Educators can:

1. make copies of newspaper articles, TV shows, and other copyrighted works and use them and keep them for educational use

2. create curriculum materials and scholarship with copyrighted materials embedded

3. share, sell and distribute curriculum materials with copyrighted materials embedded

Learners can:

4. use copyrighted works in creating new material

5. distribute their works digitally if they meet the transformativeness standard

Five Principles Code of Best Practices in Fair Use

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The Code of Best Practices Helps

• To educate educators themselves about how fair use applies to their work

• To persuade gatekeepers, including school leaders, librarians, and publishers, to accept well-founded assertions of fair use

• To promote revisions to school policies regarding the use of copyrighted materials that are used in education

• To discourage copyright owners from threatening or bringing lawsuits

• In the unlikely event that such suits were brought, to provide the defendant with a basis on which to show that her or his uses were both objectively reasonable and undertaken in good faith.

Page 27: Yes You Can Use Copyrighted Materials

Organizations Supporting the Code of Best Practices

Action Coalition for Media Education (ACME)

National Association for Media Literacy Education (NAMLE)

National Council of Teachers Of English (NCTE)

Visual Studies DivisionInternational Communication

Association (ICA)

Association of College and Research Libraries (ACRL)

Page 28: Yes You Can Use Copyrighted Materials

1201ANTI-CIRCUMVENTION RULEMAKING PROCESS

When encryption interferes with fair use

Digital Millennium Copyright Act

DMCA 1201A petition requesting an exemption for media literacy educators and their students

Page 29: Yes You Can Use Copyrighted Materials

ANTI-CIRCUMVENTION RULEMAKING

Digital Millennium Copyright Act

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How do copyright and fair use apply to your work?

What are the implications of fair use for your students’ composition?

FOR REFLECTION

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Elementary School Case Study:

P.S. 124, Brooklyn, NY

Video Case Studies

High School Case Study: Upper Merion Area High School King of Prussia, PA

College Case Study: Project Look Sharp at Ithaca CollegeIthaca, NY

Page 33: Yes You Can Use Copyrighted Materials

What’s Copyright?

Schoolhouse Rock Style Music Videos

Users’ Rights, Section 107

Page 34: Yes You Can Use Copyrighted Materials

Practicing the Fair Use Reasoning Process

http://copyrightconfusion.wikispaces.com

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http://centerforsocialmedia.org

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Contact:

Professor Renee HobbsTemple UniversitySchool of Communication and TheaterMedia Education LabPhiladelphia, PAEmail: [email protected]: 215 204-4291

Media Education Labhttp://mediaeducationlab.com