yes, there's a market for that $10,000 apple watch _ wired

3/14/2015 Yes, There's a Market For That $10,000 Apple Watch | WIRED

http://www.wired.com/2015/03/yes-theres-market-10000-apple-watch/ 1/13

TIM MOYNIHAN GEAR 03.09.15 2:41 PM

}}

$10 grand for an Apple Watch Edition? That's a lot compared to other wearables, but it's actuallycheap for an 18k gold watch with sapphire glass. APPLE

THERES NO DIFFERENCE btwn t bs-v $350 pp WtSport n t $10,000 18-rt o pp Wt ton n trms of



wt ty n tuy o. But trs rtny ffrn n t wttyr m of, n you my v not ffrn n pr.

Just st $9,650 ffrn n pr.

ts rsonb to ssum tt $10,000 qufs s ot of mony tomost popmyb not for r or ous, but rtny for wttt ns rn vry nt. (Tr r, of ours, xptons.) Butn t wor of -n oos, $10 rn s not t unrsonb for 42mm 18-rt o wt wt sppr ryst ss. Wtn ttontxt, ts tuy sort of brn. owvr, trs s btwnwt t pp Wt s n os, n t funmnt rsons wypop spn tousnsor tns of tousnsof ors on tmp.

Material WorldLETS TALK ABOUT GOLD. 24-rt o s pur o, n t osts roun$1,200 pr oun. ts so too soft to us for wts n jwry. 18-rt o, w s mor ommon but st osty, s usuy 75 prntpur o mx wt otr mts. Tr r rports tt ppssp bn of 18-rt o s ffrnt, usn rm nst ofotr mts to m t wt rr n ss srt-pron, tnsto n nnovtv, rnty ptnt mnufturn ppro. t myontn ss o by voum tn norm 18-rt o, u to t fttt t rm s owr nsty tn mt.

pnn on wt t o s mx wt, 18-rt o s ffrntoor. Yow o s usuy 75 prnt o mx wt somombnton of svr, oppr, n zn. Ros o s usuy 75 prnto mx wt rtr mount of oppr n smr mount ofsvr. Wt t pp Wt, t ros n yow oorton yoms from rm rtr tn oys. n ny vnt, w t ppWt oms n yow- n ros-o vrts, bot sou ontn tsm mount of o.



so mportnt to not: Ts r tru-bu o wts, not o-pt wts. o-pt wt just s spry tn; t ptstuff w p wy n my turn your wrst rn. So o osnto tt. Not of t pp Wt tons omponnts r m ofo, of ours, but vrytn tt oos o s t r .

ompr to smry sz (38mm n 42mm mtr) -nwts m wt 18-rt o, t sy- pr of t pp Wtton s rt n n. But w t pp Wt rtny os mortn your vr -n Swss wt, ts so ffrnt nm.Tos otr wts r n-rft tmps from spsts nSwtzrn tt now tn or two bout tourbons nrttrpnts. Ty v n-rft omptons tt j up tpr.

T ffrn btwn n 18-rt o wt tt osts fwtousn ors n on tt osts tns of tousns of ors omsown to t movmnts ns tm: T ry xpnsv ons vnm movmnts, w pr ons v tos prtsoutsour. So wn you py $20,000 for wt, mu of tt s forrrty n s bor, not just t mtrs.

rs ow t pp Wt prn omprs to som of tos otruxury wrstwts, s w s n 18-rt Tssot wt wt noutsour T movmnt n o-pt p.

Watch

Cost

Gold

Glass

Size Features

Apple Watch Edition



Strts t $10,000

18-rt

Sppr

42mm s wrst-mount omputr

Rolex Sky-Dweller Oyster

$35,000

18-rt Yow

Sppr

42mm spys t n tm for two tm zons, s

wtrproof

Piaget Gouverneur

$36,000

18-rt Ros

Sppr

43mm spys tm for two tm zons n t, s

spsproof

Omega Speedmaster 57 Co-AxialChronograph

$20,000

18-rt Yow

Sppr

41.5mm spys tm, t, n sp; s wtrproof;

wnt to mn moon

Montblanc Heritage ChronometrieExoTourbillon Minute



Chronograph

$42,000

18-rt R

Sppr

44mm spys tm n t n n b us s

stopwt

Vacheron Constantin Patrimony

$20,000

18-rt Yow

Sppr

40mm spys t tm

Hublot Chronograph King Gold

$25,000

18-rt R o n Ttnum

Sppr

45mm spys tm n t n n b us s

stopwt

Tissot Bridgeport Mens AutomaticChronograph

$5,400

18-rt Yow

Sppr

48.5mm spys tm n t n my b us s

stopwt; s wtrproof



Wtn ts ontxt of ts st, t pp Wt ton s fr pr,but ts st b sp. t s b tns on for t: t b morvrst tn t Pts n t Vron onstntns of t wor,tns to n pp osystm, proxmty-bs pymnt systm, nftnss-trn fturs. Trs so t sm ft tt ts but tontrt wt n Pon, w ppns to b t bst-snsmrtpon n t wor.

So n t rm snro for pp, t Wt w b t Pon of tstory: v tt trnsforms t nustry t ntrs, bomn tbuprnt for ow To o t. But vn n t bst-s snro, ontxpt n Pon- s ow. Pop buy nw Pons vry oup ofyrs, n syn wt tr rrr ontrts. T pp Wt my bmor n P n trms of ss ys, n ts ss of nsstytn smrtpon. f pop buy on, spy t $10,000-n-upton, ty wnt to us t for mor tn oup yrs.

Digital NativeAND OF COURSE, ITS A DIGITAL WATCH. Tt my b nou to psrous wt otors wy, spt ts xtr funtonty. ts nntrstn juxtposton wtn t wt wor: pp s rtn -n, mss-mrt wrst-omputr for n un tt vustrton, mns, n nvuty.

Prps most untn for tos onsrn spnn tousns on n

Invicta 18K Gold-Plated StainlessSteel

$67.99

o-pt ony

Mnr ryst

45mm spys tm n t; s wtrproof



18 pp Wt? t w rtny b n nvstmnt, but not n t smwy n rtsn 18-rt o Swss wt mt b. Tnooy svr-vovn n f, n t pp Wt my quy bomobsot. t ns to b r vry y, n n fw yrs ts bttryw stop worn totr. Ts s not n room.

Trs st mrt n t wt-otor rowt just mns ttotors w buy t for rsons otr tn bn wt. n tyvry w mt, bus ty xprn ss str so tn yourvr prson. mn ts snro. You v ton of mony, you -n wts, n you own n Pon. T pp Wt smsntrstn to you, tr s otor p or nw wy to ntrtwt your Pon. So w on o you t? You rtny wountbfou your wrst wt on of t owr-n mos. You v t s,you o for o.

ts mportnt so not to fort tt pp s m b mrtnpus n n, w s t wors bst smrtpon mrt, twors son-rst oton of monrs, wor powr ttsxpt to oub ts numbr of supr-wty ousos by 2018,n s n pprton for o s sttus symbo.

pp s fousn mrtn fforts n n, n ts ryxprnn ss momntum tr wt ts otr prouts. T Pons nn srous roun on Xom, ns mrt-nsmrtpon mnufturr, spy n urbn rs. t toys ppvnt, t sow strt wt mont of sopprs n ns nwstpp Stor. n ftr t ws nnoun, on of t pp Wts frstpub pprns ws on t ovr of Vou n st Novmbr. Ofours, t on on t ovr ws tt pry ros-o vrson.

s for t noz umnum pp Wt Sport n stnss-stpp Wt? Tos r mnt to stmro t Moto 360s, Smsunrs, n Wts of t wor. T pp Wt ton my bssnty t sm tn, but ts opn to onqur n ntryffrnt mrt.



#APPLE WATCH #HOROLOGY #SMARTWATCHES

VIEW COMMENTS

oos nr pp Fny rrvs on t Pon

15 p Potos of Buns You Nvr B ow to ntr

T Tm Wrp of t W: T 1972 t Wt Ttost Mor Tn r

urv W of ss Tt Frs s t Wn Bows

WORK INTELLIGENTLY BY RICOH5 pps Tt W p You Bom Mor Proutv Prson

POWERED BY OUTBRAIN

SUBSCRIBE



NEW IN GEAR

You Can Now Watch and Upload 360-Degree Videos on YouTube1 DAY



COMING SOON

The Retro Electric Moped That's Taking Over Europe1 DAY

INNOVATIONS

Apple's Hugest Reveal This Week: Those Crazy New Batteries2 DAYS



CONSUMER TECH

A Simple iPad Add-On That Helps You Draw Flawlessly2 DAYS

SECURITYTwitter Finally Banned Revenge Porn. Now How to Enforce It?2 DAYS



Subsrb now tot 6 monts for$5 - pus FRt.

SUBSCRIBE

on't mss our tst nws, fturs nvos.

FOLLOW

SUBSCRIBE

ADVERTISE SITE MAP

PRESS CENTER FAQ



CUSTOMER CARE CONTACT US

NEWSLETTER WIRED STAFF

RSS

Use of this site constitutes acceptance of our user agreement (effective 3/21/12) and privacypolicy (effective 3/21/12). Your California privacy rights. The material on this site may not be

reproduced, distributed, transmitted, cached or otherwise used, except with the prior writtenpermission of Cond Nast.

yes, there's a market for that $10,000 apple watch _ wired

Documents

t ros n

wt t o s mx wt

s w s n

pp wtsport n t

tm zons n t

t pp wtton s rt n

t ffrn btwn n

n t osts roun