yes, social media can be measured!

Yes, It Can Be Measured!How to Tell If Your Social Marketing

Efforts Are Delivering Results

Created for the “A-Ha!” NHSocial Media Business Summit

Presented by Allen VoivodCo-owner and Content Lover

of Epiphanies, Inc.

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

First, a note to YOU, our friend checking out this presentation on

SlideShare.net

Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com

Hey, thanks for popping in. You’re about to cruise one of three presentations created for the 2009 “A-Ha!” NH Social Media Business Summit.

Sponsored by Public Service of New Hampshire and in partnership with the NH Division of Economic Development and the state’s “Stay, Work, and Play” initiative, the June 15th event drew a sold-out crowd of 100 passionate professionals, business leaders, and key team members of mission-driven organizations. Our focus was on how social media tools and strategies can best boost visibility, community, reach, competitive edge, and PROFITS in this, how shall we say…UNIQUE economic environment.

With more than a decade in brand building, niche content development, and bleeding-edge online business tactics under our belts, we share powerful social marketing and success strategies with “imperfect-preneurs” (like us), global brands (like Barbie), and mission-driven organizations (like the NH Division of Economic Development) through speaking, workshops, customized training programs, and consulting.

To find out more about how Epiphanies, Inc. can help you and your business or organization, check out www.EpiphaniesInc.com/SocialSuccess. Thanks again!

@LaniVoivod & @AllenVoivod

This Is Frank…Frank Mulcahy is the New England Regional Sales Manager for Microsoft Advertising…

…Frank was scheduled to deliver this presentation for you…

…Frank has three kids, one of which is a new baby…

…and Frank was diagnosed with influenza on Thursday.

So, about this session…


Is $24M a return on your social marketing?

Does communicating with your powerless customers create

a return on your social marketing?

Is breaking even over a snowstorm weekend worth investing in

social marketing?

Is staying out of an foreign prison worth a social media presence?

Is turning around your customer support reputation worth your

social marketing?

Are 12,000 hyper-targeted voter leads worth the investment?

Does a hard 28% ROI make a social marketing campagin worthwhile?

• MySpace/Comscore/Dunnhumby Study– $1M ad buy– 77M UU– 1.1B impressions– 40% reach

• Fewer than 1% visited the fan page– Offline Sales of $1.28M

• Comparing exposed users vs not exposed– Advertising Age April 13

• http://adage.com/digital/article?article_id=135940

What’s the point?


Social media measurement is

really, truly possible…and covers

a lot more ground than you might expect.

What to measure?

#1: Traffic

Specifically, where is your traffic coming from?

Referral logs

Your stats package

Advanced: Lead generation $$$


What to measure?

#2: Outright Money

Dell: $1 million in 2009 to date

Winging: 2,000 cats saved

Fela! Musical: 877% Ad ROI

Advanced: Coupon Redemption


What to measure?

#3: Earned Media

Dollar value per pair of eyeballs, calculated per column inch, etc.

Other benefits:

Harder to place

Higher credibility


What to measure?

#4: Friends, Followers, and Fans

MAYBE NOT!!

Quantity versus quality

Go back to measuring leads, traffic, and sales


What to measure?

#5: Customer Service Costs

Intuit: Customer forums reduce their customer service costs

Mashable: “Cost reduction: Customer service via Twitter often takes less time and a lot less money than a dedicated call center.”


Sorry We Missed You, Frank!The bottom line:

1. Social Media CAN Be Measured

2. Choose Your Metrics Based on Your Goals and Objectives

3. Expand Your Thinking About What Can and Should Be Measured

4. There’s Comfort in Numbers!


Our gifts to you…

(Psst - don’t forget to check out don’t forget to check out EpiphaniesInc.com/SocialSuccess EpiphaniesInc.com/SocialSuccess

to discover how we can help you and your venturesto discover how we can help you and your ventures!)

Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments?

Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results!

This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network.

Download your free copy at EpiphaniesInc.com/Twitter!

For free articles, resources, information, and insights on how to drive revenue and results in the online realm, get your free subscription to the Inciter ezine at InciteMe.com!


yes, social media can be measured!

Business

powerful social marketing

social marketing efforts

social media measurement

social media tools

social media presence

insocial marketing

frank frank mulcahy

session epiphanies