yelp help! make online reviews work for you about your speaker… robin jean sassi, esq

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Page 1: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq
Page 2: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Yelp Help! Make Online Reviews Work for You

Page 3: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

About Your Speaker…

Robin Jean Sassi, Esq.

Page 4: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

About Your Speaker…

•Owner, San Diego Music Studio, Est. 1994

Robin Jean Sassi, Esq.

Page 5: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

About Your Speaker…

•Owner, San Diego Music Studio, Est. 1994

Robin Jean Sassi, Esq.

Page 6: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

About Your Speaker…

•Owner, San Diego Music Studio, Est. 1994•California Licensed Attorney• Corporate Law• Business Litigation• Trusts and Estates

• Disclaimer: The presentation you hear today is not meant to be legal advice and is for educational purposes only. Each individual situation is unique and laws vary from state to state. Conversations here do not establish an attorney-client relationship.

Robin Jean Sassi, Esq.

Page 7: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

The Online World of Reviews…

Page 8: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

The Online World of Reviews…

Page 9: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

The Online World of Reviews…

Page 10: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #1

Page 11: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #1

Do NOT engage in an online argument.

Page 12: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #1

Do NOT engage in an online argument.

Page 13: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

What NOT to do…

Page 14: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

What NOT to do…

Page 15: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

What NOT to do…

Page 16: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

What NOT to do…

Page 17: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

What NOT to do…

Page 18: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Remember! Don’t take your argument online!How to handle it?To respond… or not to respond…

Page 19: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

To respond… or not to respond…

Remember! Don’t take your argument online!How to handle it?

Page 20: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #1: Do NOT engage in an online argument.

Page 21: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #1: Do NOT engage in an online argument.

Rule #2: Keep the GOOD reviews coming!

Page 22: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #2: Keep the GOOD reviews coming!

Page 23: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #2: Keep the GOOD reviews coming!

Review other businesses.

Page 24: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #2: Keep the GOOD reviews coming!

Review other businesses. Use current social media platforms to promote reviews.

Page 25: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #2: Keep the GOOD reviews coming!

Review other businesses. Use current social media platforms to promote reviews. Do surveys – and request a review.

Page 26: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #2: Keep the GOOD reviews coming!

Review other businesses. Use current social media platforms to promote reviews. Do surveys – and request a review. Encourage employees to provide excellent service by giving incentives.

Page 27: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #2: Keep the GOOD reviews coming!

Review other businesses. Use current social media platforms to promote reviews. Do surveys – and request a review. Encourage employees to provide excellent service by giving incentives. It doesn’t hurt to ask.

Page 28: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #2: Keep the GOOD reviews coming!

Review other businesses. Use current social media platforms to promote reviews. Do surveys – and request a review. Encourage employees to provide excellent service by giving incentives. It doesn’t hurt to ask.

Page 29: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #1: Do NOT engage in an online argument.

Rule #2: Keep the GOOD reviews coming!

Rule #3: Be true to your store.

Page 30: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Rule #3: Be true to your store.

Page 31: Yelp Help! Make Online Reviews Work for You About Your Speaker… Robin Jean Sassi, Esq

Yelp Help! Make Online Reviews Work for You