yellowtail persona interviews
DESCRIPTION
The assignment for developing a persona for Yellowtail was to go to a wine bar and interview someone about it.TRANSCRIPT
Persona Interview by Paris Daniell
www.parisdaniell.com
An Australian wine.
It’s a Yellow-footed Rock Wallaby, not a Kangaroo.
Yellow Tail Persona Interview | 1
Yellow Tail Persona Interview | 2
Yellow Tail Persona Interview | 3
NoYellowTail
Yellow Tail Persona Interview | 4
“Winetastesbe1erthanliquor,andgivesmeamorecha1ydrunk”
“Idiscovernewwinesbytryingthem,andmyfriend’srecommendaBons”
“ThelocaBonofawineisimportant,Iguess”
Aushlee. 21. Full time student “Idon’thavealotofmoneytospendonwine.”
Yellow Tail Persona Interview | 5
Wineisasocialdrinkforme,Ienjoyitwithmyfamily,friends,orwhenever.
TherearedifferentclassesofwineIdrink,mid‐range$10wineisnicetodrinkanyday,thenthere’salwaysthe$40or$50dollarbo1leforspecialoccasions.
Illtakeanicebo1leofwinewithmetoarestaurant,thatwayIknowwhatIwanttodrinkisthere.
IlikeAustralianwines,andYellowtailisdefinitelynottheonlywineIdrink.It’sagoodwinethough.
Dave. 32. Married with children Idon’tlikebeer,Ilikewine.
*NotactuallyapictureofDave
Yellow Tail Persona Interview | 5
InacquisiBonmode.Purchasingitemsforthehouse,family,andhimself.
LooksonlineandinpublicaBonsfornewthings.
Influencedbyadvice,butlooksforauniqueposiBon.
Seekingtodefineanddeveloptasteswithhiswife.
LookingforBmeawayfromthechildren,inneedofescape.
Dave. 32. Married with children
Yellow Tail Persona Interview | 6
IbuymywineatCostco,whichcarriesYellowtail.
IfIcouldchangeonethingaboutYellowtail,itwouldbethattheyneedtoputitinabox.
I’mlookingforadrinkable,everydaywine.
Dietrich (Opa). 80. Grandfather
IhavebeendrinkingwineforalongBme,andImustadmitthatIsBllcan’ttellthedifferencebetweena$10and$60dollarbo1leofwine.
YellowTailisconsumedwithfriendsathome,notabar.
It’sun‐pretenBous,sodrinkitwithpeoplewhomatchthat.
Yellow Tail Persona Interview | 7