Rebranding ofYejin Lee Paul Carlos Fall 2012 Thesis 1

EXPERIMENTS / SKETCHES ON LOGOS

New conceptcutting through the ‘N’

These are the simple ‘N’ forms in 3 dimentions.

The middle diagonal lines were cutted and things are coming through them.

New conceptapplied ‘N’ logo - examples

The new identity (an image) will be applied

to the space & products of The New School.

New conceptdivision logos in the cutted ‘N’

Different images of 8 divisions will be applied to the square ‘N’.

This application can be used for school’s events and lectures as well.

THE NEW SCHOOLMANNIES COLLEGETHE NEW SCHOOL FOR MUSIC

THE NEW SCHOOL FOR SOCIAL RESEARCH

New conceptdivision logos in the cutted ‘N’

Different images of 8 divisions will be applied to the square ‘N’.

This application can be used for school’s events and lectures as well.

THE NEW SCHOOLMANNIES COLLEGETHE NEW SCHOOL FOR MUSIC

THE NEW SCHOOL FOR SOCIAL RESEARCH

- different highlights in the same logo

BASIC LOGO

It has a simple & an easy easy recognizable form.It is derived from the letter ‘N’.

BASIC LOGOCOLOR

It has a simple & an easy easy recognizable form.It is derived from the letter ‘N’.

+

FOR MUSIC (VIOLIN)

FOR DRAMA (LIGHT)

FOR DESIGN (INK)

FOR LIBERAL ARTS (CONNECTION)

FOR JAZZ & CONTEMPORARY MUSIC (TRUMPET)

FOR SOCIAL RESEARCH (LINK)

FOR PUBLIC ENGAGEMENT (FLOW)GENERAL STUDIES + MANAGEMENT&URBAN POLICY

*Two renowned divisions have come together to form The New School for Public Engage-ment – The New School for General Studies and Milano The New School for Management and Urban Policy.

LOGOS FOR 7 DIVISIONS