year entry bachelor of arts (honours) in advertising 廣告（榮 … › f › faculty › 1652 ›...

Programme Overview

This programme cultivates your creativity and design thinking. Through an in-depth understanding of the theories and principles in traditional advertising and the exploration of related knowledge, including the application of new media and the internet on advertising, you will be able to develop effective advertising solutions through the process of research, analysis, implementation and evaluation; in addition to local market information through visits or seminars offering corporate information and practical knowledge from speakers who are industry professionals. Career OutcomeGraduates will be equipped with professional knowledge, and advertising and marketing acumen, as well as an awareness of new media technology. You can join the advertising industry in copywriting, marketing, digital marketing, advertising planning, branding design, interactive and online advertising, new media and graphic communication design. They can be promoted to different positions, including creative director, brand consultant and designer. Professional RecognitionGraduates are eligible to apply for memberships of The Association of Accredited Advertising Agencies of Hong Kong, Hong Kong Designers Association, and The Chartered Society of Designers (UK).

PROGRAMME HIGHLIGHTS • Combine traditional and digital advertising practices to nurture the next generation of professionals• Enhance advertising effectiveness through research, data analysis and product evaluation• Broaden horizons through industry sharing from local and overseas professionals

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環境及設計學院

Department Of Design 設計學系

Bachelor of Arts (Honours) in Advertising 廣告（榮譽）文學士

This programme is recognised under the QF (Level 5)QR Registration No. : 12/000568/L5Registration Validity Period: 01/09/2012-31/08/2022

Self-financedDS125101

Year

3 Entry

Self-financedDS125101

Year

1 Entry

* More elective modules may be offered. Modules offered are subject to change.

Year 1

• Advertising & Marketing Principles• Semiotic• Design Thinking• Media Aesthetics• Types & Images• Storytelling• Interface Design• Videography• English for Academic Studies 1• Chinese 1• The Human Spirit

Year 2

• Copywriting• Consumer Behaviour• Corporate Identity & Branding• Games & Interactivity• Media Morality• Programme Elective Module 1• Interactive Advertising• Programme Elective Module 2• English for Academic Studies 2• GE Elective Module 1• Habits of Scientific Thinking

Year 3

• Design Studio 1• Design Studio 2• Digital Marketing• Collaborative Project• Programme Elective Module 3• English for Professional Purposes• Chinese 2• GE Elective Module 2• Social Dynamics of Organisations

Year 4

• Dissertation 1• Design Studio 3• Design Management• Final Design Studio• GE Elective Module 3• Dissertation 2• Programme Elective Module 4• Programme Elective Module 5• GE Elective Module 4

Programme Structure

• Animation• Character Design for Branding• Branding in the Movies

Faculty of Design and Environment (FDE)

• Impact of Contemporary Design on Society • Living with Sustainable Materials• Landscape Appreciation• Urban Greenery & Ecology• Tree Safety Inspection & Climbing• The Art & Science of Film• Housing Policy & Management

Faculty of Management and Hospitality (FMH)

• Stress Management• Wellness & Lifestyle Management• Corporate Social Responsibility in Action• Personal Financial Management• Self-marketing & Personal Branding• The Tourism Industry in Hong Kong• Accounting for Non-Accountants• Business Management in Hong Kong• Essentials in People Management

Faculty of Science and Technology (FST)

• Environment, Development & Sustainability• Urban Development in Hong Kong• Green & Intelligent Building• Nutrition & Health• Technological & Economic Development in a

Global Context• Food in Daily Life• Safety & Quality of Consumer Products• Introduction to Astronomy• Renewable Energy & Its Application in

Buildings

School of General Education and Languages (SGEL)

• Hong Kong Society: Continuity & Change• Literature & Modern China• The Modern World: History & Culture• Language, Culture & Society• Translation in Everyday Life (English-Chinese)• Journey to the Exotic World of

Microorganisms

Programme Electives*

General Education Elective Modules*

• Web Design & Construction• Strategy in Human Senses• Controversial Advertising

• Green Propaganda• Public Relations & Event Planning• Mobile and Social Media Advertising

• Plants & Human Civilisations• Creative Writing in Chinese• Introduction to Spanish Language & Culture• Service Leadership in a New Era• Making Sense of Our World: Selected Topics

in Sociology• Cantonese in Hong Kong Popular Culture

• Beyond Hollywood: Introduction to World Cinema

• Western Classical Music Apprectiation• Hong Kong Literature: the Local, the Mainland

& the World

Industry Endorsement“Never bend your head. Always hold it high and stay true to yourself. Definitions of success are countless. How I define success will never be the same as you define it. But I am sure it can only be achieved when you try your best in all aspects of everything you do.”

Adran CHONGCEOSoap Studio Co. Ltd.

Graduate Endorsement“THEi Advertising not only equips me with wide variety of knowledge and skill-sets but also provides excellent industry exposure via lots of on-job training opportunities. It provides me with good direction for future development and even roadmap to success.”

NG Long Kwan, TommyGraduate 2018Bachelor of Arts (Hons) in Advertising

Programme Overview This programme aims to produce future fashion designers and professionals with world-class creative, analytical and professional skills and to address future global opportunities and challenges in the growing fashion industry. Supported by well-rounded general education and language modules, the programme will provide a solid design and management foundation in the first year, and advanced creative professional development in the next two years. A choice of two Study Streams in Fashion Design and Fashion Management, and Study Options (Knitwear Design, Fashion Accessories Design, specialised Fashion Design, Fashion Retailing, and Fashion Communication) will be offered from Year Two to Year Four, which provides diversified subject knowledge and experience, and creates new design development and practice of skills within the industry.

Career OutcomeThe streams and study options designed in the programme offer graduates specialised skill and professional knowledge to start their career. Valuable internship experience gained in Work-Integrated Learning module enables students to become the work-ready force in the fashion industry. Upon completion of the programme, fashion graduates can work in many different areas in the fashion business. Careers they can get in include fashion design, knitwear design, fashion accessory design, fashion development, fashion buying, fashion retailing, fashion communication and etc.

Professional RecognitionGraduates are eligible to apply for memberships of Hong Kong Fashion Designers Association, Hong Kong Institute of Textile and Apparel, Knitwear Innovation and Design Society, and Society of Dyers and Colorist (UK).

PROGRAMME HIGHLIGHTS• Cultivate creativity, integrate design technologies and focus on practical experience• Consolidate knowledge and skills through advanced subject learning and specialised streams in fashion design or

fashion management• Deepen understanding through corporate visits, internships and fashion shows

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Department of Design 設計學系

Bachelor of Arts (Honours) in Fashion Design 時裝設計（榮譽）文學士

This programme is recognised under the QF (Level 5)QR Registration No. 12/000569/L5Registration Validity Period: 01/09/2012-31/08/2022

SSSDP JUPAS Catalogue No.

JSSV01

Self-financed

DS125102

Year

3 Entry

Year

1Entry


Year 1 • Fashion Culture & History• Fashion as Visual Communication• Materials for Fashion Design• The Fashion Business• Pattern Creation, Forms &

Materials• Fashion Trend Forecasting• English for Academic Studies 1• Chinese 1• The Human Spirit• Programme Elective Module 1• Programme Elective Module 2

Year 2 • Fashion Skills & Processes• Industry Practice• Social Dynamics of Organisations• Habits of Scientific Thinking• GE Elective Module 1Fashion Design Stream:• Surface Textile Design• Option 1: Introduction• Conceptualising Fashion• Option 2 : Development• Option 3 : InvestigationFashion Management Stream:• Principles of Fashion Marketing &

Communication• Quality Evaluation & Management• International Fashion Retailing• Fashion Retail Operations &

Buying Management• Fashion Visual Merchandising• Work-integrated Learning

Year 3• Research Methods• Consumers & Brands• English for Academic Studies 2• English for Professional Purposes• Chinese 2• Programme Elective Module 3• Programme Elective Module 4• GE Elective Module 2Fashion Design Stream:• Option 4 : Production & Portfolio• Option 5 : RefinementFashion Management Stream:• Option 1 (Fashion Retailing) :

China Retail Marketing Strategy OR• Option 1 (Fashion Communication):

Fashion Journalism• Option 2 (Fashion Retailing) : Sales

and Persuasive Methodology OR• Option 2 (Fashion Communication):

Social Media Marketing Communication

Year 4Dissertation 1Dissertation 2GE Elective Module 3GE Elective Module 4Fashion Design Stream:Fashion Form PracticeCollection IntegrationConcept ResearchMajor Design ProjectFashion Management Stream:Fashion Event PlanningFashion FinanceFashion E-CommerceGlobal Fashion Supply Chain ManagementLuxury Theory & PracticesDesign Management & Business Plan

Programme Structure

• Business Law• Fashion Drawing• Fashion CAD


• Impact of Contemporary Design on Society• Landscape Appreciation• Urban Greenery & Ecology• Tree Safety Inspection & Climbing• The Art & Science of Film• Web Technology & E-Commerce• Housing Policy & Management


• Stress Management• Wellness & Lifestyle Management• Corporate Social Responsibility in Action• Personal Financial Management• Self-marketing & Personal Branding• The Tourism Industry in Hong Kong• Essentials in People Management




Buildings


• Hong Kong Society: Continuity & Change• Literature & Modern China• The Modern World: History & Culture• Language, Culture & Society• Translation in Everyday Life (English-Chinese)• Journey to the Exotic World of Microorganisms



• Fashion Photography• Fashion Visual Merchandising• Fashion Event Planning

• Fashion Developments• Professionalising Studies• Fashion Management Workshop

• Plants & Human Civilisations• Creative Writing in Chinese• Introduction to Spanish Language & Culture• Service Leadership in a New Era• Making Sense of Our World: Selected Topics in

Sociology

• Cantonese in Hong Kong Popular Culture• Beyond Hollywood: Introduction to World

Cinema• Western Classical Music Apprectiation• Hong Kong Literature: the Local, the Mainland

& the World

Industry Endorsement“Designed to groom professional and creative talents for the fashion industry, the programme provides solid and diversified knowledge along with work-integrated learning experience. It enables students to identify personal goals and acquire practical skills which enhance the capability of the fashion community.”

Kevin YEUNGChairmanHong Kong FashionDesigners Association

Industry Endorsement“Seeing students nurtured by THEi to become members of the creative community in fashion over the years, it encourages us to continuously cultivate the new generation, and lead the individual to build up their own unique identity. We are looking forward to exploring students’ talents and strengthening their potentials with THEi.”

Dr Boby CHANChairman and Chief ExecutiveMoiselle International Holdings Ltd

Programme Overview

This programme will provide you with the skills and knowledge to become an inter-disciplinary product design professional, equipped to meet both local and global needs. It offers an educational experience which will groom and develop the professional aptitudes and attitudes needed for a career in Product Design. In addition, your intellectual capacity, practical abilities and professional attributes will be nurtured and developed.Through project-based learning, the programme encourages active engagement in all aspects of design practice. This includes an understanding of the theoretical framework for the subject and creative application to produce imaginative yet practical outcomes.

Career OutcomeGraduates will be equipped with professional knowledge of product design, awareness of new technology applications, and marketing acumen to join the product design and development industry. Career include designer, 3D artist, design engineer, project coordinator, project or product manager across fields including electronics, digital entertainment, jewellery, fashion, lifestyle, home, automotive and toys industries.

Professional RecognitionGraduates are eligible to apply for memberships of Hong Kong Designers Association and Industrial Designers Society of Hong Kong.

PROGRAMME HIGHLIGHTS• Develop inter-disciplinary professionals in product design, product development and practical work• Explore latest ideas and technologies in product development, improvement and remodeling• Provide insights into local, Mainland and international market trends through industry exchanges and internships

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Department of Design 設計學系

Bachelor of Arts (Honours) in Product Design 產品設計（榮譽）文學士



JSSV02

Self-financed

DS125103

Year

3 Entry

Year

1Entry


Year 1

• Products, Styles & Brands• Visual Perception and Drawing• Product Design Masters• Design Communication &

Processes• Form, Structure & Function• Digital Visualisation & Sketching• Materials & Fabrication Processes• History of Art• English for Academic Studies 1• Chinese 1• The Human Spirit

Year 2

• Design Processes & Lifestyle Products

• Surface Modeling & Presentation• Design History• User Experience Design• Solid Modeling & Prototyping• Interior Products Design• Programme Elective Module 1• Programme Elective Module 2• GE Elective Module 1• Habits of Scientific Thinking• Social Dynamics of Organisations

Year 3

• Emerging Technologies & Trends• Product Opportunity and Strategy• Production & Portfolio: Product

Redesign• Dissertation• English for Professional Purposes• Programme Elective Module 3• GE Elective Module 2• Chinese 2• English for Academic Studies 2

Year 4

• Contemporary & Future Contexts in Product Design

• Design for Human & Environment• Major Design Project 1: Contextual

Research & Analysis• Design Management &

Entrepreneurship• Major Design Project 2:

Development & Realisation• Programme Elective Module 4• GE Elective Module 3• GE Elective Module 4

Programme Structure

• Design for Play• Jewellery Design & Technology• Eyewear & Accessories Design


• Effective Branding & Consumer Behavior• Living with Sustainable Materials• Landscape Appreciation• Urban Greenery & Ecology• Tree Safety Inspection & Climbing• The Art & Science of Film• Web Technology & E-Commerce• Housing Policy & Management


• Stress Management• Wellness & Lifestyle Management• Corporate Social Responsibility in Action• Personal Financial Management• Self-marketing & Personal Branding• The Tourism Industry in Hong Kong• Accounting for Non-Accountants• Business Management in Hong Kong• Essentials in People Management




Buildings


• Hong Kong Society: Continuity & Change• Literature & Modern China• The Modern World: History & Culture• Language, Culture & Society• Translation in Everyday Life (English-Chinese)• Journey to the Exotic World of Microorganisms



• Timepiece Design & Technology• Furniture Design & Technology• Lighting Design & Technology• Clay Modelling for Ergonomic Design

• Electronics for Designer• Freeform Modeling & Digital Sculpting• CAID for Jewellery & Accessories


Sociology

• Cantonese in Hong Kong Popular Culture• Beyond Hollywood: Introduction to World

Cinema• Western Classical Music Apprectiation• Hong Kong Literature: the Local, the Mainland &

the World

Industry Endorsement“THEi provides quality education with relevant curriculum design and works with many companies on different projects. This presents students with a unique, insightful learning experience and allows them to closely follow industry trends.”

David WATERMANDesign DirectorVTech Communications Limited

Graduate Endorsement“We went to the Elisava Barcelona Design and Engineering Institute as part of THEi overseas exchange. I also attended a workshop by a renowned landscape designer and learnt about design concepts and technology behind some of the world’s most iconic architecture. It broadened my creative mindset.”

Janna WONGGraduate 2017Bachelor of Arts (Hons) in Product Design

Programme Overview This programme aims to equip students with the theoretical, technical and professional skills and knowledge in horticulture and arboriculture management, landscape construction and maintenance, related sciences of plants, landscapes and the environment, and sustainable landscape management. It will prepare students to perform the roles and tasks related to horticultural and arboricultural supervision, tree assessment, landscape management, and professional support for both the development and conservation of landscapes and the environment. This Programme is included in the Government’s Study Subsidy Scheme for Designated Professions/Sectors since 2017/18 academic year to fulfill industries’ demand for professionals.

Career OutcomeUpon completion of the programme, graduates can be employed in both public and private sectors as follows: landscape and horticulture project manager, horticultural or tree specialist, horticultural inspector, arborist, tree risk assessor, landscape supervisor, tree works supervisor, industry business and technical representative, horticultural or landscape consultant and educator.

Professional RecognitionGraduates are eligible to apply for memberships of :1. Membership of the Chartered Institute of Horticulture (UK)2. Accredited Arboricultural Practitioners, the Hong Kong Institute of Landscape Architects3. Technician Membership of the Arboricultural Association (UK)4. Certified Arborist of the International Society of Arboriculture (USA)

PROGRAMME HIGHLIGHTS• Combine professional knowledge and practical skills in horticulture and landscape management• Cover areas such as strategic planning, implementation, social responsibilities and environmental sustainability• Deepen understanding of industry operations through internships and field trips

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Department of Environment 環境學系

Bachelor of Arts (Honours)in Horticulture and Landscape Management 園藝及園境管理（榮譽）文學士

This programme is recognised under the QF (Level 5)QR Registration No.: 15/001517/L5Registration Validity Period: 01/09/2015-31/08/2020


JSSV07

Self-financed

DS125105

Year

3 Entry

Year

1Entry


Year 1 • Biodiversity• Basic Statistical Methods• Resources & Environment• Landscape Architectural History &

Theory• Introduction to Landscape Design• Landscape Structure & Material• Basic Environmental & Analytical

Chemistry• Nature Conservation• English for Academic Studies 1• Chinese 1• The Human Spirit

Year 2 • Plant Ecology• Soil & Environment• Principles of Botany• Plant Taxonomy• Landscape Construction• Arboricultural Practice• Landscape Contracting• Social Dynamics of Organisations• Habits of Scientific Thinking• GE Elective Module 1• Programme Elective Module 1

Year 3• Plant Physiology• Plant Propagation• Plant Pathology• Plant Nutrition• Field Methods in Horticulture &

Landscape Management• Turfgrass Management• Urban Tree Risk Management• English for Professional Purposes• Chinese 2• English for Academic Studies 2• GE Elective Module 2• Programme Elective Module 2

Year 4• Urban Forestry• Plant Entomology• Professional Practice in

Horticulture & Landscape• Sustainable Landscape &

Horticulture Management• Research Proposal• Research Project & Thesis• GE Elective Module 3• GE Elective Module 4• Programme Elective Module 3

Programme Structure

• Organic Farming• Nursery Practice & Management• Trees in Construction & Developments


• Effective Branding & Consumer Behaviour• Impact of Contemporary Design on Society• Living with Sustainable Materials• Tree Safety Inspection & Climbing• The Art & Science of Film• Web Technology & E-Commerce• Housing Policy & Management


• Stress Management• Wellness & Lifestyle Management• Corporate Social Responsibility in Action• Personal Financial Management• Self-marketing & Personal Branding• The Tourism Industry in Hong Kong• Marketing Essentials• Accounting for Non-Accountants• Business Management in Hong Kong• Essentials in People Management



Global Context• Food in Daily Life• Safety & Quality of Consumer Products• Introduction to Astronomy• Renewable Energy & Its Application in Buildings



Microorganisms



• Landscape Environmental Assessment• Business Management• Entrepreneurship

• Advanced Arboricultural Practice• GIS




• Western Classical Music Appreciation• Hong Kong Literature: the Local, the Mainland &

the World

Industry Endorsement“Interns at the Hong Kong Jockey Club work with the senior management team. The HLM programme of THEi balances textbook knowledge and practical skill that enable students to perform in the real-world.”

Pako IPTracks Executive ManagerThe Hong Kong Jockey Club

Graduate Endorsement“The HLM programme of THEi reinforced my knowledge on landscape and horticultural management, e.g. pest and diseases control, tree risk assessment, and plant management. These scientific and practical knowledge equipped me better and improved my managerial skill as the Assistant General Manager of Chun Hing Landscaping Company Limited.”

LAW Lok ManGraduate 2018Bachelor of Arts (Hons) in Horticulture and Landscape Management

Programme Overview This programme equips students with technical skills and professional knowledge in a studio-based curriculum, addressing landscape planning and design, landscape management, landscape technology, and environmental conservation. It is designed to provide professional insights into the industry by integrating spatial design of the built environment and knowledge of natural systems to provide visually appealing and sustainable design solutions. The curriculum builds a comprehensive knowledge base blending together the essential intellectual and practical skills that best match industry requirements.

Career OutcomeGraduates will have a range of job opportunities from design-oriented to technical or horticultural-related roles. They can join landscape architectural practices or multi-disciplinary consultancies as a landscape designer or assistant project manager, project staff or designer in contracting organisations, or as technical staff in government contracts.

Professional RecognitionGraduates can articulate towards the second year of THEi’s 2-year professional degree - Bachelor of Landscape Architecture (Honours), the “BLA” offered by THEi. This “4+1” mode has received Accreditation-in-Principle from the Hong Kong Institute of Landscape Architects (HKILA); or they may articulate to local or overseas accredited master/professional degree programmes. Suitable graduates can receive a scholarship to articulate to the Master of Landscape Architecture programme offered by the University of Gloucestershire of the UK, which is recognised by the Landscape Institute of the UK and the International Federation of Landscape Architects (and therefore the HKILA).

PROGRAMME HIGHLIGHTS• Unique integration of spatial design and knowledge of natural systems to deal with the development of our built

environment• Studio-based curriculum addressing the social, environmental, and cultural factors in landscape planning and design• In line with global trends and government policy in enhancing the public and recreational spaces of the urban fabric

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Bachelor of Arts (Honours) in Landscape Architecture 園境建築（榮譽）文學士



JSSV03

Self-financed

DS125104

Year

3 Entry

Year

1Entry


Year 1 • Visualisation: Space & Graphics• Technology: Ecology & Plants• Studio: Spatial Exploration• Visualisation: Design Fundamentals• Technology: Site Engineering• Studio: Site & Function• Chinese 1• The Human Spirit• English for Academic Studies 1

Year 2 • Technology: Materials &

Construction• Theory: Western Landscape

Architecture• Studio: Parks Design• Technology: Horticultural Practice

in Construction• Theory: Eastern Landscape

Architecture• Studio: Landscapes in Urban

Contexts• Habits of Scientific Thinking• Social Dynamics of Organisations• General Education Elective

Module 1

Year 3• Visualisation: GIS & Land Analysis• Technology: Details & Design• Studio: Urban Regeneration• Theory: Research & Design• Studio: Sustainable Landscape

Design• Chinese 2• English for Professional Purposes• English for Academic Studies 2• General Education Elective Module 2• Work-integrated Learning

Year 4• Practice: Law & Management• Graduation Project 1: Project

Proposal• Programme Elective Module 1• Programme Elective Module 2• Practice: Professionalism &

Development• Graduation Project 2: Project

Report• Programme Elective Module 3• General Education Elective Module 3• General Education Elective Module 4

Programme Structure

• Advanced Technology in Landscape Design & Communication

• Case Studies in Contemporary Landscape Architecture


• Effective Branding & Consumer Behaviour• Impact of Contemporary Design on Society• Living with Sustainable Materials• The Art & Science of Film• Web Technology & E-Commerce• Housing Policy & Management




• Nutrition & Health• Technological & Economic Development in a


Buildings



Microorganisms



• Cultural Landscape Conservation• Environmental Psychology• Land Art• Land Law & Conveyancing Law

• Plant Diseases & Pests• Road, Traffic & Landscape• Theory: Environmentalism & Sustainable City• Urban Planning & Design




• Western Classical Music Apprectiation• Hong Kong Literature: the Local, the Mainland &

the World

Graduate Endorsement“We’re ecstatic about these awards for our work.”Title of the project:Neo Wan Chai North: Bridging the CoastAwards:Champion, Urban Design Study for the Wan Chai North and North Point Harbourfront Areas - Design Ideas Competition organised by Planning Department of HKSAR GovernmentSilver Award, Conceptual Landscape Design category - Hong Kong Institute of Landscape Architects Landscape Awards 2016.”

CHAN Lok WingOliver CHAN2017 GraduatesBachelor of Arts (Hons) in Landscape Architecture

Programme Overview This programme equips students with theoretical, technical, and professional skills in a studio-based curriculum incorporating landscape planning and design, landscape technology, communication, professional practice, environmentalism and sustainability, and management. Together with the BA (Hons) in Landscape Architecture it aims to meet the demand for qualified landscape architects in Hong Kong and the nearby regions.

Career OutcomeGraduates of the 2-year conversion course are able to enter the industry as designers or technical staff in a variety of fields ranging from landscape design and planning, urban design, and landscape management to environmental consultancy, ecological design, or habitat creation. Graduates following the “4+1” route (see below) will be able to enter the pathway to becoming Registered Landscape Architects.

Professional RecognitionGraduates of THEi’s BA (Hons) in Landscape Architecture can enter directly into year 2 of the programme. This “4+1” mode has received Accreditation-in-Principle from the Hong Kong Institute of Landscape Architects (HKILA). An HKILA-accredited degree is a pre-requisite to admission to its professional practice examination and professional membership. HKILA professional members are eligible to become Registered Landscape Architects under the Landscape Architects Registration Ordinance.The programme has received recognition from the University of Gloucestershire of the UK (UoG), allowing graduates to articulate to their Master of Landscape Architecture degree with advanced standing. UoG’s MLA is recognised by the Landscape Institute of the UK and the International Federation of Landscape Architects, and thus HKILA.

PROGRAMME HIGHLIGHTS• A 2-year conversion degree programme designed for degree holders interested in pursuing a career in landscape design• Graduates from THEi’s BA (Hons) in Landscape Architecture may enter year 2 of this course on the pathway to

Registered Landscape Architect status• Graduates are granted advanced standing in the Master of Landscape Architecture degree offered by the University of

Gloucestershire, UK

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Bachelor of Landscape Architecture (Honours) 園境學（榮譽）學士


Self-financed

DS125106

Self-financed

DS125106

Year

2 Entry

Year

1Entry

^ For Year-2 Entry students who have obtained exemption for Practice: Law and Management, they are required to study one more Programme Elective in the first semester they are admitted to the programme.


Year 1 • Technology: Ecology & Plants• Visualisation: Fundamentals of Landscape Architecture• Theory: Western Landscape Architecture• Studio: Parks Design• Technology: Site Engineering• Technology: Horticultural Practice in Construction• Theory: Eastern Landscape Architecture• Studio: Landscapes in Urban Contexts• Programme Elective Module 1

Year 2 • Technology: Construction & GIS• Theory: Environmentalism & Sustainable City• Practice: Law and Management^

• Studio: Master Planning & Urban Design• Practice: Contract & Implementation• Studio: Integrated Design Development• Programme Elective Module 2• Programme Elective Module 3• Programme Elective Module 4

Programme Structure

• Advanced Technology in Landscape Design & Communication

• Case Studies in Contemporary Landscape Architecture

• Cultural Landscape Conservation

• Environmental Psychology• Land Art• Land Law & Conveyancing• Plant Diseases & Pests• Road, Traffic & Landscape

• Urban Planning & Design• Theory: Research & Design• Visual Communication (Integrated)

Industry Endorsement“The demand for talent in the landscape architecture and tree management industries is increasing, and THEi provides graduates from its unique and relevant programmes tailor made for the industry. Our company has a close partnership with THEi, providing internship opportunities to students”

Patrick LAUChairmanEarthasia International Holdings Limited


Programme Overview This programme covers the core surveying areas of construction technology, management, law and economics, as well as the areas of planning, property development, construction, and occupancy phases of the building life cycle. It also emphasises general education and work-integrated learning.The programme provides a choice of two specialisations to enhance professional expertise and employability: (1) Building Surveying, General Practice and Planning & Development (BS, GP & PD) stream; and (2) Quantity Surveying and Property & Facility Management (QS & PFM) stream.

Career OutcomeGraduates can be employed in both public and private sectors such as the Architectural Services Department, Buildings Department, Hong Kong Housing Society, Lands Department, Rating & Valuation Department, Housing Department, planning and development consultancy firms, property developers, professional QS consultant firms, building and civil engineering contractors, property management companies, asset management firms, property investment and financial consultants, real estate agencies, etc.

Professional RecognitionYear-1 entry students:As a new programme, the Hong Kong Institute of Surveyors (HKIS) has provisionally approved the BSc (Hons) in Surveying as a cognate degree programme for acceptable graduates for admissions to the Assessment of Professional Competence (APC) Scheme. The programme has also achieved professional accreditation with the Chartered Institute of Housing (CIH) for its Quantity Surveying and Property & Facility Management stream. Graduates of this specialisation stream will be eligible for admission to the Chartered Membership upon satisfactory completion of the practical experience requirements of the CIH.Year-3 entry students:Accreditation will be sought with the HKIS.

PROGRAMME HIGHLIGHTS• An integrated programme with specialisations to prepare students to cope with the changing real estate and

construction market• A critical-thinking and problem-solving approach with strong communication skills is adopted• Strong emphasis on the application of theoretical knowledge and practical skills in professional surveying practice

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Bachelor of Science (Honours) in Surveying測量學（榮譽）理學士



JSSV08

Self-financed

DS125107

Year

3 Entry

Year

1Entry

* More elective modules may be offered. Modules offered are subject to change.# Compulsory for students who wish to pursue the QS APC.@ Compulsory for students who wish to pursue CIH membership.

Year 1 • Introduction to Law• Introduction to Construction

Technology• Building Science• Facility Management• Building Measurement &

Documentation• Computer Aided Drafting &

Building Information Modeling• Architectural Design & Technology• Property Asset Management• English for Academic Studies 1• Chinese 1• The Human Spirit

Year 2 • Sustainable Building Design &

Structures• Development Control• Land & Real Estate Economics• Surveying Studio 1• Building Procurement & Contract

Administration• Tall Building Construction• Building Services• General Education Elective

Module 1• Habits of Scientific Thinking• Social Dynamics of Organisations• Programme Elective Module 1

Year 3Common Modules• Land Law & Conveyancing Law• Graduation Project 1: Research

Proposal• Surveying Studio 2• English for Academic Studies 2• General Education Elective Module 2• English for Professional Purposes• Work-integrated LearningBS, GP & PD stream• Real Estate Investment & Finance• Construction Management• Real Estate Portfolio Management• Planning & Land Use Analysis• Programme Elective Module 2QS & PFM stream• Property Management Practice• Construction Cost & Economics• Engineering Contracts & Practice• Accounting & Financial Control for

Property & Facility Management• Dispute Resolution#

Year 4Common Modules• Project Management• Surveying Studio 3• Graduation Project 2: Thesis

Report• Chinese 2• General Education Elective Module 3• General Education Elective Module 4BS, GP & PD stream• Building Control & Maintenance• Advanced Valuation & Property

Principles• Conversion & Adaptation of

Buildings• Programme Elective Module 3QS & PFM stream• Construction Value & Risk

Management• Maintenance & Improvement• Complex Property Management• Advanced Contract

Administration#

• Principles of Project Finance• Technology Integration for Facility Management• Design Management• Dispute Resolution• Environmental Impact Assessment


• Effective Branding & Consumer Behaviour• Impact of Contemporary Design on Society• Living with Sustainable Materials• Urban Greenery & Ecology• Tree Safety Inspection & Climbing• Housing Policy & Management@

• Web Technology & E-Commerce• The Art & Science of Film




• Environment, Development & Sustainability• Nutrition & Health• Technological & Economic Development in a


Building

School of General Education and Languages (SGEL)• Hong Kong Society: Continuity & Change• Literature & Modern China• The Modern World: History & Culture• Language, Culture & Society• Translation in Everyday Life (English-Chinese)• Journey to the Exotic World of Microorganisms

• Design of Environmental & Sustainable Facilities• Site Remediation & Landfill Design• Sustainability in the Built Environment• Renovation, Refurbishment & Conservation• Green Architecture & Sustainable City

• Environmentalism & Sustainable City• Introduction to Environmental Economics• Engineering Surveying• Road, Traffic & Landscape• Advanced Contract Administration


Sociology

• Cantonese in Hong Kong Popular Culture• Beyond Hollywood: Introduction to World Cinema• Western Classical Music Apprectiation• Hong Kong Literature: the Local, the Mainland &

the World

Industry Endorsement“THEi BSc (Hons) in Surveying programme at THEi is tailored to the needs of employers, including property developers, consultancy firms or contractors. The studio projects are based on real life market practice and the Work Integrated Learning (WIL) further enriches THEi graduates.”

Sr Dr WONG Tsz ChoiSenior DirectorValuation and Advisory Services at CBRE

Graduate Endorsement“This programme provided us with many extra learning opportunities in addition to lectures and textbooks. The curriculum covers more than Surveying related knowledge and skills. Through a wide range of learning activities, we acquired not only the core skills but also the job specialisation of particular surveying disciplines.”

CHEUNG Yee Ting, EricaGraduate 2018Bachelor of Science (Hons) in Surveying



Programme Structure

Programme Overview This programme aims to provide students with the conceptual and technological knowledge for software and network development. Emphasis on integration of theoretical knowledge with practical skills on implementing applications using Game Software Technologies. Graduates will be able to apply proven principles and techniques to the development and support of computer systems.A distinguishing feature of the programme is that it will enhance students' ability and competence to meet the needs of the fast-growing information and communications technology industry in Hong Kong. In particular, the programme covers the following latest IT technologies:• Mobile and Modern Web Technologies• Enterprise Architecture and System Development• Game Engines and Game Development• Game Software Technology and Development• Network Virtualisation and Cloud Computing• Big Data and Enterprise Search Engines• Systems and Network Security

Career OutcomeGraduates will be employed as Software Developers, Network Engineers, Game Software Developers, Mobile and Web Application Programmers, rising to challenging prospects such as Project Managers, Game Software Technical Officers, Internetworking Administrators and other managerial positions.

PROGRAMME HIGHLIGHTS• Integrate conceptual and technological knowledge with practices for software and network development• Comprise contemporary mobile and internet technology and development of game software• Prepare graduates for entering the dynamic creative industry in multimedia design and digital entertainment

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Bachelor of Science (Honours) in Information and Communications Technology 資訊與通訊科技（榮譽）理學士



JSSV12

Self-financed

DS125109

Year

3 Entry

Year

1Entry

* More elective modules may be offered. Modules offered are subject to change. Students may be required to attend additional training and industrial attachments, for which separate fees will be charged. Completion of additional core module(s) may be required prior to commencement or during Year 3 study for Year 3 entry.^ Students are allowed to either take “Nutrition & Health” or “Food in Daily Life” but not both modules to fulfil the graduation requirements.# Students are allowed to take either “The Art & Science of Film” or “Beyond Hollywood: Introduction to World Cinema” but not both modules to fulfil the graduation requirements.

Year 1

• General Education Core Module: Chinese 1

• General Education Core Module: The Human Spirit

• General Education Core Module: English for Academic Studies 1

• IT Essentials• Introduction to Programming• Network Fundamentals• Discrete Mathematics, Probability

& Statistics• Database Principles• Object-Oriented Programming• Multimedia Websites Design &

Practices• Applied Mathematics for Science &

Technology

Year 2

• General Education Core Module: Habits of Scientific Thinking

• General Education Core Module: Social Dynamics of Organisations

• Operating Systems & Architecture• Web Applications Development• Software Engineering & Project

Management• Object-Oriented System Analysis

& Design• Data Structures & Algorithms• ICT Professionalism• Software Development Project• General Education Elective

Module 1• General Education Elective

Module 2

Year 3

• General Education Core Module: Chinese 2

• General Education Core Module: English for Academic Studies 2

• General Education Core Module: English for Professional Purposes

• Distributed Systems & Computing• Mobile Applications Development• Game Engines and Game

Development• Advanced Database Systems• Network Switching & Routing• Network Virtualisation & Cloud Computing• Enterprise Architecture & System

Development• General Education Elective Module 3• Work-integrated Learning

Year 4

• Systems and Network Security• Object-Oriented Framework and

Design Patterns• Game Software Technology and

Development• Modern Web Technology and

Development• Enterprise Network Technologies• Advanced Topics in ICT• Program Elective Module 1• Program Elective Module 2• Final Year Project 1• Final Year Project 2• General Eduation Elective Module 4

Programme Structure

• Data Visualisation and Interface Design• Artificial Intelligence and Expert Systems in Games• 2D/3D Graphics Programming• Big Data and Enterprise Search Engines


• Effective Branding & Consumer Behavior• Impact of Contemporary Design on Society • Living with Sustainable Materials• Landscape Appreciation• Urban Greenery & Ecology• Tree Safety Inspection & Climbing• The Art & Science of Film• Housing Policy & Management




• Environment, Development & Sustainability• Urban Development in Hong Kong• Green & Intelligent Building• Nutrition & Health^

• Technological & Economic Development in a Global Context

• Food in Daily Life^

• Safety & Quality of Consumer Products• Introduction to Astronomy• Renewable Energy & Its Application in

Buildings



Microorganisms






• Western Classical Music Apprectiation• Hong Kong Literature: the Local, the Mainland &

the World

Programme Overview

The programme focuses on emerging multimedia technologies and the creative process in a commercial and social context that is relevant to a career in the multimedia industry. It also emphasises on intellectual and creative development through the application of technology, computer systems and design to produce innovative multimedia solutions. The industry-focused approach nurtures a new generation of multimedia professionals with strong technology knowledge with awareness in the art, design, cultural, social and commercial context.

Career OutcomeGraduates will be employed as multimedia programmers, multimedia designers, game designers, user experience designers and new media artists in the creative industry. With more experience, they can advance to managerial positions such as project managers, technical directors and creative directors.

PROGRAMME HIGHLIGHTS

• Explore innovative and valuable multimedia solutions based on understanding of innovative technology, market trends and digital techniques

• Focus on business applications ranging from gaming, audio-visual entertainment, interactive exhibitions to mobile and web applications

• Promote project-based learning and industry attachments to enhance practical experience

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Bachelor of Science (Honours) in Multimedia Technology and Innovation 創新及多媒體科技（榮譽）理學士



JSSV11

Self-financed

DS125108

Year

3 Entry

Year

1Entry

* The Techno Gala is Year-4 module. Students are required to engage in the planning work during the summer of Year 3 and conduct the graduation exhibition in Semester 2 of Year 4. The programme structure in Academic Year 19/20 is subject to change, due to programme re-accreditation with the HKCAAVQ. More elective modules may be offered. Modules offered are subject to change. Students may be required to attend additional training and industrial attachments, for which separate fees will be charged. Completion of additional core module(s) may be required prior to commencement or during Year 3 study for Year 3 entry.^ Students are allowed to either take “Nutrition & Health”or “Food in Daily Life” but not both modules to fulfil the graduation requirements. The Multimedia Technology and Innovation programme has been accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ); this new

programme structure proposed for Academic Year 2019/20 is under revalidation subject to approval by the HKCAAVQ.

Year 1 • General Education Core Module:

Chinese 1• General Education Core Module:

The Human Spirit• General Education Core Module:

English for Academic Studies 1• Creative Coding• Graphics & Imaging• Introduction to Animation• Audio Fundamentals• Video Production• 3D Animation• Computer Music• Science & Technology in Arts

Year 2 • General Education Core Module:

Habits of Scientific Thinking• General Education Core Module:

Social Dynamics of Organizations• Computer Programming• Simulation & Animation• Interactive Communications• Computer Graphics• Design Management• Compositing & Motion Graphics• Design & Technology• Storytelling• General Education Elective

Module 1• General Education Elective

Module 2• Work-integrated Learning

Year 3• Embedded Devices Computing• Interfacing the Perceptual World• Interactive Multimedia

Programming• Creativity and Innovation• Digital Marketing• Game Design• User Experience Design• Perceptual World Applications• Techno Gala*• General Education Core Module:

Chinese 2• General Education Core Module :

English for Academic Studies 2• General Education Elective Modue 3

Year 4• New Media Theory• Information Visualisation• Ubiquitous Computing• Cyber World Applications• Final Year Project• Culture and Society in the Digital

Age• Ubiquitous World Applications• Techno Gala*• General Education Elective Module 4• General Education Core Module:

English for Professional Purposes

Programme Structure


• Effective Branding & Consumer Behaviour• Impact of Contemporary Design on Society• Living with Sustainable Materials• Landscape Appreciation• Urban Greenery & Ecology• Tree Safety Inspection & Climbing• Housing Policy & Management




• Environment, Development & Sustainability• Urban Development in Hong Kong• Green & Intelligent Building• Nutrition & Health^

• Technological & Economic Development in a Global Context

• Food in Daily Life^

• Safety & Quality of Consumer Products• Introduction to Astronomy• Renewable Energy & Its Application in

Buildings



Microorganisms





• Western Classical Music Appreciation• Hong Kong Literature: the Local, the Mainland &

the World

Industry Endorsement“THEi graduates are equipped for the industrial need, both on technical and attitude. They have new mindset to create interesting ideas in the new-media-era. Moreover they are willing to accept the challenge, able to work under pressure and are fast learners. I strongly believe that graduates would be welcomed by employers in the industry.”

Sing CHANVideo Production SupervisorHK01 Company Limited

Graduate Endorsement“The time I spent in THEi was very enjoyable. I have learned many things like making animations, programming of Virtual Reality Games, designing interesting electronic devices, etc. This helped me a lot when I graduated from THEi and I am now pursuing my master degree in the Hong Kong Polytechnic University.”

JIANG SidaoGraduateBachelor of Science (Hons) in Multimedia Technology and Innovation

year entry bachelor of arts (honours) in advertising 廣告（榮 … › f › faculty › 1652 ›...

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