Name: _____________________________

Tutor Group: _____________________________

Teacher: _____________________________

Given out: Monday 22 October Hand in: Monday 5 November

Parent’s Comment

Staff Comment

Target

Year 7

Design & Technology Home Learning Booklet

Longleat– Research & Mood Boards

Aims and Objectives The aim of this booklet is to develop your under-

standing of researching and how to evaluate it.

Learn the skills that are needed to

research.

Learn to improve presentation skills.

General Success Criteria You will see during this homework that tasks are

linked together one after the other so it is

important that you complete each task fully so that

you can use the task to help you develop the next

one.

Get your parents/carers to look at your work and

ask them if they can understand what you have

done. If they can you should be on the right track. Design Brief

Longleat Safari Park are looking to

develop their image. They want to

make it more appealing to the child/

teenage market. Your role as a

designer is to develop exciting new

products to advertise and create a

lasting impression.

At the beginning of a project you will receive a

design brief which explains what you have to do in

the project and sets the scene.

This project is about Longleat and is asking you to

research and design new promotional materials

aimed at children and teenagers.

Task 1 - Look up the key words below and write the definitions next to

them to help you understand the brief further.

IMAGE

APPEALING

CHILD/TEENAGE MARKET

ADVERTISE

PROMOTIONAL

PRODUCTS

DEVELOP

Design Brief and Analysis

?

Tickets

Leaflets

Task 3 Before you carry out any research it is important to make a plan. This will help you to organise

your thoughts and ideas.

Try filling in the blanks on this research plan to show how you would research

for this Longleat project.

What do you need to research? How will we do this? Is this important?

Pictures of animals found in

Longleat.

Promotional products eg mugs and

pencils.

Look in Google images for

safari animals.

Visit Shepton tourist

office to get a leaflet.

Go to Longleat.co.uk (click

on Longleat House and

then gift shop).

We create a Moodboard of

ideas to help us to design.

Research what products would be

appealing to teenagers/children.

What logo is appealing?

Research promotional materials

online eg packaging, carrier bags

and mugs/umbrellas.

Look in Google images.

Type in promotional

materials or promotional

items.

Look at the different

products.

Task 2 - Finish off the mind map below with ideas for advertising products.

Explain why you think

these images have been

used.

Task 4 - Design a questionnaire and ask ten of your friends to find out what

they would like to see in the promotional materials eg logos, colours, shapes

and types of products.

Is this layout appealing to young people? Explain why.

Explain why you think they have laid out the page like this.

Task 5 - Product Analysis Designers research existing products to see how other designers coloured,

styled and shaped their products. Look at the photo below of an existing

Longleat promotional leaflet and answer the questions.

Task 6-Moodboard During the research the designer will collect a wide variety of pictures and samples

based on the theme. The materials need to be displayed on a single sheet and give

the designers ideas about colour, pattern, shape and texture.

Explain why each of these 5 sources of information are included.

How could these sources of information help the designer?

Task 7 - Moodboard Creation Create your own moodboard filled with ideas to help you design promotional

materials for Longleat.

Task 8- Moodboard Evaluation

Explain why you have chosen the images that you have included.

Name one thing that you are pleased with.

Explain why.

Explain one thing that you could improve in this moodboard.

Explain why.

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Self Evaluation of my Homework

I am a R____________________ learner. I know this because:

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I believe that my effort and attitude to learning for this booklet is a:

I know this because:

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