Yeah1 Group Business Update Q3/2019

18th August 2019

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SHARE PRICE PERFORMANCESTOCK PRICE INFORMATION

Sector Media Tech

Stock Ticker / Price (VND) YEG|VND60,000 per share

Listing Venue HOSE

Total Number of Shares 31,278,968

Market Capitalization VND1,770bn / USD76mn

Avg. Daily Volume by Month 90,928

Free Float (%) 23.69%

Current Foreign Ownership (%) 33.3%

Foreign Ownership Limit (%) 100.0%

Treasury Shares 5.67% (From Recent Buyback)

Research Coverage HSC

Index Inclusion MSCI Frontier Markets Small Cap

Data as at 21 October 2019

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Yeah1 entertainment operates 4 cable TV Stations, a TV

advertising agency (TNT) and a movie investment and

production company (Yeah1 CMG)

Yeah1 Entertainment (Traditional Media)

Leading Digital Agency & Network of Owned and Operated

social brands & IP, including a fast-growing KOL business and

digital production studio

Yeah1 Network (Digital Media)

• GCPP partner which manages global ad inventory for

thousands of digital publishing partners as well as the

creation of our own websites and Facebook publishers

Yeah1 Publishing (Programmatic Advertising)

• Newly launched Game Publishing company with minority

shareholding – expected to have 10 games published in 12

months

Yeah1 Gaming (Online Gaming)

Yeah1 Group has set out to build a fully integrated, 360 degree multi-channel media ecosystem and position itself as a leader within the Vietnamese

media and digital content industry.

As the online content consumption and the need for digital entertainment grows, Yeah1 Group is positioning itself as the best-in-class operator to take advantage of this trend.

Not only will Yeah1 Group create, own and build our own media brands, Yeah1 Group has also invested heavily in programmatic and technology-based solutions to further advance the digital media and publishing industry in Vietnam.

Yeah1 Group works with some of the world’s largest content and media companies (EBS, Viacom, TVB, A&E) as well as service some of the largest brands in Vietnam (Samsung, Oppo and Grab, etc.)

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YEAH1 ENTERTAINMENTPioneer of Teenage & Family-Focused Channels in Vietnam

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Operating 4 Cable TV Channels (Yeah1

TV, Yeah1 Family, iMovie & UM Channel)

Yeah1 TV largest & flagship channel

Youth & Mothers/ Housewife focused

UM Channel - No.1 Music Channel for

the Youth, in partnership with Universal

Music Group

TV inventory agency representing

16 channels across the country

Recent focus on large-scale

television stations (HTV 7)

1H2019, TNT sold ad inventory for

Running Man Vietnam, Amazing

Race, Marathon Race top hit rating

program of 2019

A joint venture established by Yeah1

Group and CMG Asia in 2015 for Movie

investment, production and marketing

Business grew to 25% market share of box

office Vietnamese movies, with

participation in 10-12 movies per year

Significant Investment suspended as

restructuring is underway

VO HANG XOMBI MAT CUA

NGUOI VO

KIM NGOC

MAN DUONGTRUYEN THUYET

HO LY

The 4 Pay-TV channels of Yeah1 Group are broadcasted 24/7, providing appealing

programs for local viewers, especially young adults in Vietnam

DRAMAS360° THOI TRANG

BAN MUON

HEN HO

LOP HOC

VUI NHON

GIOI TRE

VAO BEPBE LAM

NGUOI LON

KHONG GIAN XANHCAU CHUYEN

THOI TRANG

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7

Long An TV – LA34

Hoa Binh TV – HBTV

UM Channel (VTVCab15)

Yeah1TV (VTVCab17)

Yeah1 Family (VTC4)

iMove (BTV4 – Binh Duong)

HomeTV (BPTV2 – Binh Phuoc)

Film TV– VTVCab1919

Can Tho TV – CT43

Ca Mau TV – CTV

Ninh Thuan - NTV

Binh Duong TV – BTV1

Binh Duong TV – BTV2

Yen Bai TV– YTV

Entertainment TV – HTV7

Entertainment TV – HTV9

PUBLIC / LOCAL TV CHANNELS PREMIUM TV CHANNELS

CABLE TV CHANNELS

PREMIUM TV PROGRAMS

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01.2019 10.2019

02.2019 03.2019 08.201901.2019

10.2019

Vietnam10.10.2019

Malaysia17.10.2019

Cambodia12.2019

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YEAH1 NETWORKLeading digital media agency and content hub

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Content published on

channels owned and

operated.

Currently own and operate

over 80 YouTube channels

focusing on kids, drama and

entertainment.

Investment in new and

original content as we

continue to develop a

content library. Partners

include Nickelodeon,

LadBible, TVB, and A&E

Network.

OWNED & OPERATED (O&O) DIRECT CAMPAIGNS / SALES YEAH1KOL NETWORK

Executing full end-to-end direct digital agency services, including creative, production, and performance driven digital marketing.

Usage of full Yeah1 Media Network, Channels, Pages and Influencers for reach optimization.

Tailored campaigns launched on digital and actualized at an offline event and brand/product activation.

Building an integrated KOL

platform to connect brands

with thousands influencers

all over Vietnam across all

genres.

Y1N did over 50 Social KOL

campaigns in 2018 and

expected to grow

aggressively in 2019.

https://www.yeah1kol.network/en#about_us

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Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19

Vietnam Channels Kids Channel Oversea channels Total RevenueVIETNAM FOCUSED CHANNELS

GLOBAL KIDS FOCUSED CHANNELS

GLOBAL OTHER CHANNELS

Views (m) Revenue (USD)

Data as at 1 Oct 2019

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PRODUCTION

HOUSE

ENTERTAINMENT

EVENT

LIVESTREAM

SOCIAL

AMPLIFICATION

“TAY SACH TRAO YEU THUONG”

11,253,702 views

LIVESTREAM: GALAXY S10+

4,414,293 views

EVENT: SUMMER WATER BEAT

35,000 participants

DIGITAL

CAMPAIGN

CONTEST: “AMSTEL EM”

30,168 submissions

PARODY “BAO GIO LAY CHONG”

9,073,383 views

“GRABPAY BY MOCA LIXI”

167,220 engagementsINFLUENCER

CAMPAIGN

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SGO48 is Vietnam’s 1st female idol group

Launched in partnership with AKS Japan (following the hugely popular

framework of AKB48 with sister bands in Jakarta, Taipei, Bangkok and etc.

AKB48, owned by AKS is Japan’s leader in merging entertainment/ music with

the commercialization of merchandise, brand partnerships and sponsorships

Their 1st single “Heavy Rotation” release on YouTube reached 1 million views in 4

days

SGO48’s social drama series attracts over 10 million views on YouTube &

Facebook

The 1st Single Heavy Rotation

Live Events Television Social / Vlog Merchandises

YEAH1 PUBLISHING

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Yeah1 Group’s fastest growing division

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Global Ad Network to

monetize inventory from

Websites and Apps

Focusing on developed

markets for preferred CPM’s

- 100mn+ monthly view

PROGRAMMATIC (Video) FACEBOOK OWNED & OPERATED WEB PUBLISHING

140+ global Facebook

pages focusing on the

Youth, Funny, Movie, Music

and General Entertainment

1.8bn+ monthly views

generated

Generate revenue from

Facebook Ad Breaks &

Direct sales

Premium partner of

Facebook and one of the

fastest growing Facebook ecosystems in Vietnam

Established over 10+ websites

with news, entertainment and

youth/ trend focused content.

Monetized via programmatic

advertising and premium

banner sales

PROGRAMMATIC (GCPP)

Operating as 1 of only 35

Google Certified Publishing

Partners (GCPP) globally

Working with over 1,300+

Publishing Partners

generating 4.0bn+ Monthly

Impressions

APPNEWS VIETNAM

Create the app and provide

tech and ad solution for top

government newspapers

Unlock the huge upside of

mobile advertising for news

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In talks to acquire and partner with some global

GCPPs to expand datasets and reach to cover

Australia and other ASEAN markets

AdxPub, Global WAP Network – actively expanding

into international publisher networks

Opened office in Pakistan, the second strongest

developing country in Asia that doesn’t have local

Google or Facebook support

International Expansion

1,300+ Global Publishing Partners – Websites,

Apps and Games

Sole Google Certified Publishing Partner in SEA

69

38bn+ Total ad impressions 2019 YTD

StrongPartnership

With and

Data as at 1 Aug 2019

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0

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De

c-1

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O&O VN O&O Global Total View

Fan Pages Video Views (m)

Pho (10M)

#1 in Vietnam

140+ Fan Pages

160m Followers

Data as at 1 Oct 2019

MI GOICHAO TRANG ANH THAM TU

40.6M views/ month 23.2M views/ month 54.3M views/ month

BANH TROI NUOCNGUOI THU 3 YEAH1 SPOTLIGHT

11M views/ month 5.1M views/ month 5.1M views/ month

(4) Views promoted

(5) Payment

(3) Ad Inventory Listing

(5) Payment 55% to Y1P

(2) Register Ad Inventory

(5) Payment to partners

Instant Article

Instream Video

90-95%

60-70%

(1) Impression

ADVERTISERS

(1) Impression

(2) Register Ad

0%

(3) Ad Inventory Listing

(4) Views promoted

(5) Payment

Publishing Partners

Facebook O&O

USERS

FACEBOOK PAGES

Note:

Yeah1 Publishing is currently managing ad inventory for over 140 social brands including O&O and publishing partners. Similar to

an Multi Channel Network model, Yeah1 Publishing receives 55% ad revenue from Facebook and proportionally share to our

publishing partners (rates vary for content type) or keep 100% of that revenue for our O&O pages.

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10+ Websites featuring

entertainment, music,

celebrity, comedic and other

youth focused content

100 million + Impressions per month from

Vietnam and Global

Audience

MonetizedVia advertising banners,

branded content, native

content, product and

premium sponsorships

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EXPANDING

INTO MOBILE

ADVERTISING

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$82.48

$116.87

$159.57

$188.29

$221.44

$249.98

2016 2017 2018 2019* 2020* 2021*

Global Mobile Ad Spending (US Billion)

Source: eMarketer; Statista, We Are Social

32.36%

66.66%

17.18%

11.20%13.94%

10.73%14.12% 9.84%

2018 2022

China Media Spending

33.90%47.90%

31.60%

24.80%

14.60%14.20%

15.40% 8.60%

2018 2022

US Media Spending

Others

Print

PC/ Laptop

TV

Mobile

Mobile ad spending is expected to increase

drastically worldwide in the next few years

* Forcasted year

Vietnamese internet users are already heavy

on mobile

64M

INTERNET

USERS

UNIQUE MOBILE

USERS

70.3M

MOBILE

SUBSCRIPTIONS

72%

TABLET

COMPUTER

13%

Among aldult population (survey based)

TOTAL

POPULATION

96M

Average Daily time used on internet

6H52M

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Appfast offers a unique platform that helps publishers

to create their own native mobile apps easily without

coding knowledge

3 steps to create an app

Business Model

TARGET CUSTOMERS

300 millions small-medium sized enterprises (SMEs)

worldwide, start-up, celebrities or any individual

users who want to own an application but encounters a series of technical, data and cost

challenges

Highlight features to be added

Mobile E-

commerce

Social

ContentNews Coupon

redeemed

Analytic More visuals &

template

design

Choose Design template

Add/sync content to app

Publish app

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Appnews Vietnam is a mobile platform that provides tech and ad solution for government newspapers, recommended by the Vietnam Ministry of Communication.

It’s a unique platform that aims to connect all government newspaper in one platform while still enable the ownership and branding values of each publishers. On

October 8, 2019, 50 news media representative has joined the launch events of Appnews Vietnam in Ho Chi Minh City. It’ll be also launch in Hanoi and other cities

this month.

Easily create an app in 3 steps

Free life-time tech and operation support

Real-time notifications to deliver breaking news

Increase traffic and advertising revenue on mobile platform

Customize interface for each publisher

Benefit to Publishers

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YEAH1 GAMINGNew entertainment segment for Yeah1 Group

Mobile Games Line-up in 2H2019

Xiang Yu

Ta la quan lao gia Lost Temple I Am Rich

Idle Heroes Three Countries Clash of Kings

Than Do Da Hanh LucChien Than Bo Lac

Yeah1 continues to expand

into new entertainment

verticals with Mobile Game

Publishing (100D).

100D, is a collective of

Vietnamese Gaming

professionals experienced

with this business opportunity.

The join venture is licensing

and releasing 10 mobile game

in 2H2019.

Monetization mainly comes

from in-app purchases.

OUR 2018 FULL YEAR RESULTS

Q3/2019 Results Summary

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15.34

2.70 1.78 1.58 1.58

11.77

(0.07)

(5.00)(2.47)

(5.49)

Net Revenue Gross Profit EBITDA Operating NPAT Consolidated

NPAT

Q3/2018 Q3/2019

-60%

-40%

-20%

0%

20%

40%

Q3/2016 Q3/2017 Q3/2018 Q3/2019

Gross Margin EBITDA Margin Net Margin

Q3/2019 Financial Results (USD mn)

Q3/2019 Core Profit Margin (%) -

-23.3% -102.5% -380.4% -255.9%

Note: Currency was converted at VND 23,300 per USD

-446.5%

Q4 is Expected to Significantly Contribute to YEG’s Net Revenue

Share of Q4 in the Full-year Net Revenue (%)

Q3/2019 Net Revenue Split

42.36%

41.54%

38.28%

0% 20% 40% 60% 80% 100%

Q4/2016

Q4/2017

Q4/2018

53.22%

38.06%

26.68%

46.78%

61.94%

73.32%

0% 20% 40% 60% 80% 100%

Q3/2017

Q3/2018

Q3/2019

Traditional Digital

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Net Revenue (USD mn)

Gross Profit (USD mn)

Note: Currency was converted at VND 23,300 per USD

Net Profit (USD mn) - Excluded provisions

Q3/2019 Net Revenue Split

17.34

24.15

36.07

71.96

44.41 43.37

2015 2016 2017 2018 3Q2018 3Q2019

2.54 2.78

6.22

11.52

7.66

(8.40)

2015 2016 2017 2018 3Q2018 3Q2019

-209.6%-2.3%

6.26 6.62

10.60

24.44

13.18

2.64

2015 2016 2017 2018 3Q2018 3Q2019

-80.0% -143.5%

0.62 0.69

3.53

8.21

5.63

(2.45)

2015 2016 2017 2018 3Q2018 3Q2019

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- Traditional media has been facing many unexpected challenges:

• TV business continues to suffer after YouTube incidents while maintaining high operating cost

• No major movies has been released in 9M2019. “Kumanthong” – the biggest movie project of 2019’s got in theater on October 8, 2019

and will be soon released in Cambodia and Malaysia Q4/2019

• Increased long-term investment into SGO48 to develop the brand to build our own IP in the future

- Digital Media remains to be the Group investment focus to explore and capture the internet advertising money:

• To grow mobile advertising verticals, YEG invested in the app technology company called Kolorlife (Appfast owner) and establish

Appnews Vietnam – news app platform for government. The project is in seeding stage and expected to generate revenue starting

next year.

• Yeah1 Publishing actively expands to international publisher networks. In additions, we continuously improve our internal review

process for better risk prevention. In Q3/2019, a number of publishers (both local and international) were removed from our network.

• Despite O&O strategy starting showing results for investment made in 1H2019, revenue from YouTube are not yet to cover the lost of

affiliate channels after YouTube incident March 2019. In Q3/2019, YEG recorded another 20% provision of the receivable from

ScaleLab owner (equivalent to 2.4 million US dollar)

- Yeah1 Gaming in 2019 mainly is to pilot and test the market response, prepare for a stronger investment in the future

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CONTENT CENSORSHIP & PAYMENTS: Investing and building out various

levels of censorship tools for social platform use in Vietnam, including

payment tools

GAMING: Continue to invest and build out the newly establish gaming

vertical and ancillary services around gaming

OWNED & OPERATED: Continue to invest, build and globalize our digital IP

and social channels (Facebook, YouTube & Websites)

AGENCY & BRANDS: Fix and then Future penetrate our digital agency

relationship with larger agencies and directly with leading consumer brands

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2

3

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OUR KEY DRIVERS TO TURN OUR FINANCIALS AROUND

PARTNERSHIPS: Establish strategic media partnerships with the larger

conglomerates in Vietnam5

If you need any further information, please contact our Investor

Relation Team at:

YEAH1 GROUP CORPORATION

Chairmans Office

1st Floor, M Plaza Tower, 39 Le Duan St, Ben Nghe

Ward, District 1, Ho Chi Minh City, Vietnam

Headquarter & Operating Office

4th Floor, Riverbank Place, 3C Ton Duc Thang, Ben

Nghe Ward, District 1, Ho Chi Minh City, Vietnam

ir@yeah1.vn (+84) 28 73 006 071

This Company Presentation (“Presentation”) is prepared by Yeah1 Group Corporation (“YEG", or the "Company") solely for

informational purposes. The information contained in this document is of a general nature only, it is not meant to be comprehensive

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permission of the Company. YEG retains all intellectual property interests associated with the Presentation. The Company expressly

disclaims liability for any wrong purpose use of such content.

This information includes certain statements and estimates provided by the Company with the projected future performance of the

Company. Such statements, estimates and projections reflect various assumptions by Management concerning possible

anticipated results, which assumption may or may not be correct. No representations are made as to the accuracy of such

statements, estimates or projections.

This Presentation may contain statements that are not historical facts, referred as “forward looking statements.” The Company’s

actual future results may differ materially from those suggested by such statements, depending on various factors.

Further, the Company is not under any obligation to revise or publicly release any revisions to these “forward-looking statements”, in

light of new information or future events.