ybrant client multi platform services guide october 2013
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Multi-Platform Services GuideOctober 2013
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Introduction
Efficiently building and managing a successful social strategy is our partners biggest challenge…
…Ybrant Social provides the complete guidance and services that lead to success.
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Topics
1. Social
2. Display
3. Video
4. Mobile
5. Partnership Model
6. Locations
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Social
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All Ads Types, All Placements
News Feed(Desktop)
RHS* Homepage(Premium)
News Feed(Mobile)
RHS* facebook
(Marketplace)
*RHS = Right Hand Side
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User searches for a product or brand
FBX (facebook Exchange)
Uses a search engine
Visits a website
Visits facebook
User does not finish the acquisition process
User finishes the acquisition process
User is re-targeted on facebook, and sent to an external page or a
fan pageUser can be included or excluded
from the adsUser clicks clients website
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Key Features
Full integration to Artemis
Location: Country, city, state (Zip code
in US)
Language
Age
Gender
Interested in (sexual preference)
Relationship status
User events (target user on his birthday)
Education status
Likes & interests (KWs)
Broad category
Workplace
Connections & negative connections
(when we are admin on a page/app – we
can target to users who have liked/not
the page/app)
Mobile device
Mobile operating system
Placement (mobile/desktop/news feed
only/all FB)
Day-part: Days and hours of the day
Pacing tool (deliver budget equally)
Auto-multiplying tool (creation of mixed
ads)
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Pacing Tool: Guarantees stable daily delivery,prevents under-delivery
Key Features
Budget Deactivation: Stops a campaign to prevent over-
delivery
Day Part Targeting: Runs campaigns only on specific
hour and day of the week
oCPM: Optimizes campaigns for likes, reach,
clicks and social impressions
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Campaign Management and Creative Service
Campaign upload and management
Highly trained & dedicated Campaign Management
team
Creative Factory support
Deep optimization & tracking
Facebook strategy guidance & support
Tailor-made SLA
6 days a week of global service
Let Us Guide You
Training and Guidance
Facebook strategy
Sales pitch
Updates and new features
Measurements
Join roadshows
Success stories
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Display
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Trusted RTB Media Partner Worldwide
Worldwide media buy operations
Focus on performing
mediaTransparent
media over RTB
Transparent, Quality and Safe media offering
Carefully segmented and categorized
Recruiting media that performs for our brand
and direct response account managers
Local media operations in APAC, LATAM and
EuropeHand-picked publishers managed by our global
experts
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Performance Driven Campaign Management
E-Commerce, telecommunicati
onsExpertise around lead
generation and new trafficMostly young audience,
15-35 years old
Unique capabilities around keyword and contextual targeting
Vast experience with e-Commerce and
telecommunications campaigns
Focus on performing
mediaTransparent
media over RTB
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Video
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Boost Video Performance
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Mobile
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Media and Campaign Management Service
Quality Smartphone and tablet traffic (feature phone
also)
Own publishers
Brand Safety
Site-list on-demand
Multiple media channels
Landing page, production, optimization and hosting
Unique performance technology
Post-click performance technology
Dedicated campaign managers
Clear and easy to use reporting system
Its Time to Go Mobile
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Get Smarter
Targeting
Device type
Operating system
Connection type (3G, WIFI)
Demographics
Creative ID
Day part targeting
Conversion timestamp
Geo Data
Content
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Partnership Model
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Ybrant Responsibilities
Create social strategy, based on clients goals & needs
Efficiently manage all campaigns
Provide creative support
Guide and train partner sales team
Join sales roadshows
Establish facebook “university” sessions for clients
Establish a tailor made SLA
100% media cost transparency
Clear Responsibilities
Partner Responsibilities
Own clients relationships
Understand and inform clients goals (ROI metrics)
Understand and inform clients product
Understand and inform clients conversion funnel
Pitch facebook ads to clients
Organize joint roadshows
Lead sales process
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Available Commercial Models
Campaign-on-campaign basis
Management fee
Flexibility
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Locations
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India
Israel
Ukraine
Germany
Uruguay
Argentina
Mexico
Global presence, local expertise Choose your location
Australia
Serbia
Chile
UK
Thailand
Colombia