YASSER KHAN Ema i l : ya s s er .k han@l iv e .co m W e bs i t e : y as se rk ha n .s t r i k i ng ly .c om L i nk ed I n : h t tp s : / / sg . l inked in .co m/ in/ya s s e rkha ns g

Mob i l e : +6 5 8 40 6 8 60 8 Sky p e: m .ya s s er k ha n

PROFILE – D IGITAL MARKETING CONSULTANT

A proven and passionate digital marketing consultant with extensive expertise in crafting successful digital campaigns and achieving quantifiable results for clients. Strong knowledge in direct response marketing, lead generation and copywriting with a keen focus on overall strategy; with proven skills in consultative selling, prospecting, qualifying, appointment booking, pitching, presenting and negotiating with clients, influencing and leading cross-departmental and external collaborative projects.

With dedicated strengths in strategic planning, business development, sales and marketing communications; and practiced skills in identifying business development opportunities, advertising, problem solving, customer service, fulfilment, automation and strong attention to detail.

EXPERTISE 6 years Client-side sales experience prospecting, qualifying, pitching, presenting and negotiating

Excellent proficiency in English and Urdu Languages with strong copywriting abilities; proven strength in creating high-ROI, high-converting landing pages, sales letters and websites as well as direct response marketing, marketing funnel creation, automation, CRM and email marketing

Crafted and conducted multiple digital marketing campaigns and conversion funnels singlehandedly; completed tasks that were usually carried out by more staff while exceeding deadlines and targets assigned; automated processes to eliminate or free up staff

Crafted effective Copywriting from scratch and successfully attracted ideal prospects using Direct Response Marketing methods, automated marketing funnels and Inbound Marketing on Paid Media

Developed marketing funnels incorporating CRM; successfully improving lead generation and maintained positive ROI on marketing budget while also lowering overall cost per lead generated

SKILLS- D IGITAL MARKETING CONSULTING

Digital Marketing Strategy

Consultative Selling / 1-to-1 Appointments

Email Marketing / Email Direct Marketing

Web Development / Wordpress CMS

Copywriting

Community Management

Project Management & Collaboration

Landing Pages with lead generation, CRM

Strategic Planning

Sales and Business Development

PPC/ SEO/ SEM/ Paid Search/ Programmatic

Direct Response Marketing

Advertising Communications

Persona-based Content Creation

Google Adwords, Google Analytics

Automation / Marketing Funnels

ACHIEVEMENT ANALYSIS – RESULTS DRIVEN Met and exceeded landing page conversion rates of 10% for turning visitors into leads through copywriting

Exceeded the target of 35% of converting all qualified leads into immediate customers via systemisation

Exceeded targeted ROI of 15X for $11,000 revenue generated from monthly marketing budget of just $100

Reduced marketing budget wastage by 50% by adding lead capture forms and marketing funnels to websites

Acted as point of contact and gatekeeper to allow for faster resolution of customer complaints; thus reducing the escalation of customer concerns to management by over 80%

EDUCATION HootSuite Certified Professional – HootSuite Media Inc – Online – 2015 Inbound Marketing Certification – HubSpot Academy – Online – 2015 Google Adwords Certification – Google – Online – 2015 BSc in Business – University of London, SIM Univeristy – Singapore – 2014

GCE A Levels – Tampines Junior College – Singapore – 2004

RELEVANT CAREER H IGHLIGHTS Freelance, Singapore Freelance Digital Marketing Consultant 2011 to Present Responsibilities

Did prospecting, qualifying, pitching, presenting and negotiating with prospects and acquired clients for own Digital Consultancy in specific industries and sectors and designated territories via one-to-one appointments

Consultative selling approach by uncovering pain points and tailoring solutions to clients’ unique needs

Strategically planned and implemented clients' overhauled Digital Marketing Strategy to ensure strategic alignment and value creation with an overall aim to generate and grow business both online and offline

B2B, B2C marketing and sales for clients comprising local entrepreneurs, start-ups and SMEs across multiple industries like Retail, FMCG, Real Estate, Technology, Fashion, Media & Advertising, Education

Advertised on paid Social Media and Search Engines, linking to landing pages and email marketing campaigns

Developed and automated multiple marketing funnels to help improve customer acquisition and retention by increasing lead generation and lead conversion using CRM, automation rules and API integrations

Designed and developed websites and landing pages; use of content management systems like WordPress

Copywriting and direct response marketing with compelling offers, Calls to action, qualifying forms etc.

Managed lead nurturing across Customer Relationship Management software and email marketing via automation, custom fields and granular segmentation, persona-based content creation, triggers etc.

Used online monitoring and measurement on platforms like Facebook Insights, Google Analytics and others to directly measure the impact of digital marketing programs and track individual ad performance and ROI

Managed outsourced agencies and teams of freelancers - web developers, graphic designers, editors etc.

ADDITIONAL CAREER H ISTORY Carbon Copy Pro LLC, New York and Singapore Marketing Consultant 2009 to 2011 Responsibilities

Digital marketing on Facebook, Twitter, Blogs, email marketing campaigns and other social media platforms

Developed social media activation to help improve fan acquisition and increase community engagement

Completed content syndication, influencer outreach, email marketing, SEO, SEM, Programmatic, PR, PPC, paid advertising, online research while developing the overall social strategy for promoting training products

Acted as the point of contact and gatekeeper; this allowed for a faster resolution of customer complaints and reduced escalation of customer concerns to management by 80%

Planned and executed the company’s online marketing strategy to ensure alignment with the corporate strategy and that there was value creation for customers

Monitored social media platforms for conversations and trends related to the brand and provided feedback insights to management to align the overall business strategy and tools used for social media marketing

Measured the impact of social media programs; analysed, reviewed and reported on the effectiveness of the social media campaigns

Worked with the marketing team to standardize the communications of the brand to project consistency in image and developed Standard Operating Procedures

LANGUAGE SKILLS Proficient in 6 different languages; English, Urdu, Malay, Hindi, Punjabi and Arabic

AWARDS & ACCOLADES “Urdu Language Top Performer Award”; Urdu Development Society Singapore for 4 consecutive years

“EduSave Scholarship”; Bedok Town Secondary School

“NUS BioMedical Quiz”; National University of Singapore – Tampines Junior College

“Westpac Award”; Australian Mathematics Trust – Tampines Junior College

“Colours Award” for Excellent Sportsmanship; Tampines Junior College

R E F E R E N C E S A V A I L A B L E U P O N R E Q U E S T