yankee group q&a forum for analyst relations professionals, presented by emily green
DESCRIPTION
Yankee Group CEO and President Emily Green discusses Yankee Group's Anywhere focus and research in this open Q&A forum specifically for analyst relations professionals.TRANSCRIPT
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com
Yankee Group Q&A:Analyst Relations Professionals
Emily Nagle GreenPresident and CEO
December 3, 2008
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 2December 3, 2008Q&A for Analyst Relations Professionals
Agenda
� The Anywhere Revolution
� Our focus
� Who we work with & what we do
� Our reach
� Yankee Group Research Framework
� Q & A
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 3December 3, 2008Q&A for Analyst Relations Professionals
What Is Anywhere?
Anywhere is Yankee Group’s vision for how ubiquitous connectivity
will transform consumers, enterprises and the world we live in.
Navigating this transformation is now
Yankee Group’s sole focus.
This makes us unique as advisors in two ways.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 4December 3, 2008Q&A for Analyst Relations Professionals
The Anywhere revolution will be massive in scope
New kinds of consumers
New kinds of connections
New kinds of devices
New ecosystems
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 5December 3, 2008Q&A for Analyst Relations Professionals
Who does Yankee Group help?
� Who do we serve as clients?
� Network operators
� Network builders
� Network users
� Which associations do we
work with?
� Official industry analysts
for the ITU
� Premier analysts for
USTA, TIA, CTIA, CES,
3GSM, FTTH Council,
BSG, MMA, etc.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 6December 3, 2008Q&A for Analyst Relations Professionals
Yankee Group in the news
"Mobile Web sites are in the circa 1994 to 1995 web
world..." Carl Howe, NYT"As times get tight, marketers tend to focus on more direct
response media [like online search-related ads], that are
more measurable."
Daniel Taylor, NPR Marketplace
"It has become part of our vocabulary: ‘I'll Skype you later.’” Zeus Kerravala, FORTUNE
“The future of IPTV rests on middleware.”
Vince Vittore, Telephony
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 7December 3, 2008Q&A for Analyst Relations Professionals
How do we deliver our value?
Yankee Group’s Link products and services provide clients the insight,
analysis and tools to navigate the global connectivity revolution.
Link Research: qualitative research
focused exclusively on the
transformational effects of the
connectivity revolution
Link Data: quantitative richness
about Anywhere’s effects with
monitors, surveys and forecasts
Link Interaction: connect with analysts to gain deeper insight into research and trends
Link Consulting: in-depth analysis and actionable
recommendations tailored to client needs
Link Events: world-class, open conferences
where industry leaders and Yankee Group experts
explore the future of connectivity
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 8December 3, 2008Q&A for Analyst Relations Professionals
Yankee Group’s global reach
• Anywhere is a global phenomenon with
substantial regional differentiation
• Our Anywhere Index now guides our
investigations in regional variation
• Research around the world: >1 million data
points compiled annually on connectivity change
– 80+ countries
– 150+ network operators
– Substantially expanded for Q4 2008 and beyond
• Analysts have extensive regional expertise
• Operations, partners, and clients on all
continents
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 9December 3, 2008Q&A for Analyst Relations Professionals
Agenda
� The Anywhere Revolution
� Yankee Group Research Framework
� New question-driven research agenda
� 2009 research categories & topics
� Updates to quantitative work
� Q & A
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 10December 3, 2008Q&A for Analyst Relations Professionals
There are big battles underway in the Anywhere revolution
Full service provider or
pipe provider ?
Extend legacy or next-gen
technologies, or both?
Open or closed network
architectures?
Fiber, copper or air?
Flat-rate or per-bit pricing?
Government or market control?
Laptop or mobile device?
Corporate or social networks?
Corporate IT or the cloud?
Monolithic applications or
mashups?
Corporate controlled or worker flexibility?
One entertainment provider or many?
Specialized or converged devices?
Consumer privacy or
monetization?
Supplier control or consumer
freedom?
Consumer time or subscription money?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 11December 3, 2008Q&A for Analyst Relations Professionals
To help, we created a question framework for our research
Anywhere Network Framework Questions
1. What technologies and architectures build and
power the Anywhere Network?
2. What are the economics of the Anywhere Network?
Anywhere Enterprise
Framework Questions
1. How will the Anywhere
Network transform the
enterprise and its
workforce, partners and
customers?
2. How will the Anywhere
Network transform
enterprise IT, and what
impact will that have on
the Anywhere Network?
Anywhere Consumer
Framework Questions
1. How do consumers
connect to the
Anywhere Network
wherever they are?
2. How will connectivity
transform consumers,
and how will their
experiences transform
the Anywhere Network?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 12December 3, 2008Q&A for Analyst Relations Professionals
Building and Powering the Anywhere NetworkResearch categories and analysts
Phil Marshall
Roberta Wiggins
Ashvin Vellody
Jon Edwards
Nate Dyer
3G, 4G, WiMAX, femtocells, LTE, HSPA+Advanced RAN
Jenn Pigg
Brian Partridge
Vince Vittore
Benoit Felten
FTTH, FTTN, FTTO, FTTx, GPON vs. P2P, xDSBroadband
Jenn Pigg
Phil MarshallMovement to 100GigE, optical network technologies, wireless backhaul
Core transport network
Andy Castonguay
Wally Swain
Nate Dyer
Handsets, connected consumer electronics including gaming platforms, Kindle-like devices, M2M, geo-location (GPS), location intelligence, presence, set-top boxes
Access devices
AnalystsCurrent TopicsResearch Categories
1/4
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 13December 3, 2008Q&A for Analyst Relations Professionals
Building and Powering the Anywhere NetworkResearch categories and analysts
Ari Banerjee
David Vorhaus
Jon Paisner
Jon Edwards
Ashvin Vellody
RT charging, dynamic cataloging, subscriber and policy management, OSS/BSS, customer care, self service, web portals, revenue assurance, business intelligence, middleware technologies, web services, mobile transactions
Network software Systems
Brian Partridge
Ari BanerjeeNGN/IMS and SDP/Telecomm SOA
Service delivery architecture
Jon Paisner
Brian Partridge
Mobile transactions, mobile payments, mobile banking, partner management, revenue settlement, digital commerce
Mobile transactions
David Vorhaus
Brian Partridge
Ari Banerjee
Jon Paisner
Network neutrality issues/policy, quality of context initiatives, subscriber data and identity management, analytics and business intelligence, DPI and session control, QoC
Network intelligence
Diane Northfield
Brian Partridge
Wally Swain
Nate Dyer
Andy Castonguay
NGN broadband, new media regulations and distribution, open access conditions/network neutrality, new licensing opportunities/technology or service provision constraints
Regulation
AnalystsCurrent TopicsResearch Categories
2/4
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 14December 3, 2008Q&A for Analyst Relations Professionals
Mobilizing and Capitalizing on the Anywhere NetworkResearch categories and analysts - Enterprise
Phil Hochmuth
Agatha Poon
Zeus Kerravala
Cloud computing, desktop virtualization, hosted applications, desktop on a stick, data center networking, application networking, WAN optimization, service orchestration
Mobile desktop
Phil Hochmuth
Zeus KerravalaNetwork security, network access control, DLP, network behavioral analysis, DPI, endpoint and device security
Mobile security
Sheryl Kingstone
Gene Signorini
SaaS, mobile app infrastructure, mobile web, mobile customer services, managed application performance management, self-service, mobile commerce, mashups, widgets
Mobile applications
Zeus Kerravala
Phil Hochmuth
VoIP, collaboration, network infrastructure, social networking, application ecosystem, video, messaging, conferencing, presence
Unified communications
Josh Holbrook
Gene Signorini
Agatha Poon
Steve Hilton
Sheryl Kingstone
Camille Mendler
M2M, business mobile devices, mobile OS, device management, location, wireless LAN, managed mobility, mobile application ecosystem, mobile field sales, mobile middleware, RFID, managed messaging, Web 2.0
Enterprise mobility
AnalystsCurrent TopicsResearch Categories
3/4
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 15December 3, 2008Q&A for Analyst Relations Professionals
Mobilizing and Capitalizing on the Anywhere NetworkResearch categories and analysts - Consumer
Chris Collins
Josh Martin
Daniel Taylor
Declan Lonergan
Carl Howe
Fixed broadband, mobile broadband, 3G, 4G, FTTH, femtocells, FMC, wireless networking, home networking
Consumer access services
Declan Lonergan
Carl Howe
Mobile web sites, mobile data pricing, privacy, search, consumer cloud services
Mobile Internet services
Chris CollinsTriple-play, quad-play, prepaid vs. postpaid service strategies, consumer services regulation
Consumer pricing and packaging
Josh Martin
Declan Lonergan
Connected home, mobile apps, consumer connected devices, search, location-based services, mobile paymentsmobile transactions
Converged
consumer applications
Daniel Taylor
Declan Lonergan
Carl Howe
Mobile advertising, broadband advertising, three-screen models
Digital media and
advertising
AnalystsCurrent TopicsResearch Categories
4/4
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 16December 3, 2008Q&A for Analyst Relations Professionals
Market Adoption Monitors & Forecasts are growing
� Global� North America� Latin America
� EMEA� Europe
� Western Europe
� Eastern Europe
� Middle East
� Africa
� Asia-Pacific
� 54 individual country worksheets
� Quarterly updates help monitor market changes
� Customization available
Featured
Countries
Global View
Featured
Countries
Europe Detail View
Featured
Countries
Asia Detail
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 17December 3, 2008Q&A for Analyst Relations Professionals
2009 Attitude & Behavior surveys
• YG’s quantitative surveys dive into Anywhere adoption and attitudes
• New in 2009: “River” method provides continuous monthly updates
• Anywhere Consumer Survey Suites: 17,000 consumers in US & Canada
– Connectivity Choices explores devices, bundling, purchase, connectivity brands, including fixed & mobile, TV, more
– Digital Experience explores consumption, devices, unmet needs, threats, multi-screen, m-commerce, location-awareness, more
• Anywhere Enterprise Survey Suites: 6,700 enterprises in US & Canada
– Empowered Employees (surveying employees of SMBs and Large Enterprises) usage, productivity, technologies
– Transforming Infrastructure (surveying IT decision-makers) UC, virtualization, mobile tech, handset, wireless infrastructure, winning vendors
– Transforming Applications (surveying IT decision-makers and LOB leaders) changing application models and vendors
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 18December 3, 2008Q&A for Analyst Relations Professionals
Measuring Anywhere: scorecards
The Anywhere vision allows us to
define unique new measures
� How fast are network providers
moving to Anywhere?
Anywhere Network Scorecard
� Which application providers are
moving their offerings Anywhere?
Anywhere Applications Scorecard
� Which enterprises are most
successful in delivering the Anywhere
Web?
Anywhere Web Scorecard
� Much more to come in 2009
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 19December 3, 2008Q&A for Analyst Relations Professionals
Additional resources
• 2009 Research Agenda - Available now at www.yankeegroup.com
• 2009 Predictions for the Anywhere Economy webinar
– Thursday, December 11, 2008, 10-11 am ET
– Zeus Kerravala, Declan Lonergan, Ashvin Vellody
• Upcoming Anywhere research (Dec- January)
– A 5-Year Outlook on the Transformation of Connectivity, Phil Marshall
– The Anywhere Network: The Next Wave of Enterprise Transformation, Sheryl
Kingstone
– Virtual IT Infrastructure Transforms the Anywhere Enterprise, Zeus Kerravala
– How Consumers Get the Anywhere Network, Carl Howe
– Anywhere Connectivity Will Transform Consumers’ Digital Lives, Declan
Lonergan
– Anywhere Goes Global, Camille Mendler
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 20December 3, 2008Q&A for Analyst Relations Professionals
The bottom line
Anywhere will bring the
largest technology
change in our lifetimes
Who will survive?
Who will thrive?
Are you ready?
Yankee Group
can get you there.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com
Q&A