Whether JC Penney could revive through

Social Media Strategy ?

Yan Yan03/29/2014

Connect with customers, we choose social media

social media has infiltrated most aspects of our everyday lives, from

the way we keep in touch with friends, to the way

we shop.

Connect with customers, we choose social media

JC Penney’s social media marketing

JC Penney chose social media to build relationship with its

target consumer group. Statistic

shows that:

Female customers are more influenced by social media

• 32.5% of women influenced by special

offers of Facebook, and 29% on Twitter.

• 78% of comments said companies’ social

media posts impact their purchase

• In 2013, 42% of customers like a brand

on social media to get a coupon or

discount (http://www.sociallystacked.com/2013/11/12-

surprising-stats-about-how-social-media-influences-holiday-

purchases/#sthash.fxOWtF4b.dpuf ).

JC Penney’s social media marketing

1. Renewed and opened its company business social media accounts in all the mainstream social media channels.

http://instagram.com/jcpenney/https://plus.google.com/+jcpenney/videoshttp://www.pinterest.com/jcpenney/https://www.facebook.com/jcp…….

JC Penney’s social media marketing

2. Engage with the Company’s customers, team members, vendors and shareholders, to understand their needs, views and insights.

“We listen to you”https://www.facebook.com/photo.php?

v=458599740888269

JC Penney’s social media marketing

3. Communicated with customers

JC Penney’s social media marketing

Achievements:

Data from HootSuite shows that:

JC Penney’s social media marketing

Achievements:Purchasing easily the links from social media.

JC Penney’s social media marketing

Social media can support you, but also……..

The poorly typed tweets from J.C. Penney’s social media manager put

this brand to another crisis.

JC Penney’s social media marketing

Sentiment from viewer is a double-edged sword.

JC Penney’s social media marketing

What is next ?• Build emotional connection with customer.• Create the experience that will make consumers

want to return again and again. . http://www.youtube.com/watch?v=9D91fZh9eGk.

• Create in-store partnership with famous fashion brands.

"I have been a customer of JCP for over 20 years. The only reason I still go there is because of the salon”• Hire a social media monitor company to analyze

engagement rate